A data profile of the people who buy, follow and care about Wheel in Belgium — modelled from more than twelve digital signal sources. Wheel has an estimated audience of 1,300,801 people in Belgium.
Wheel has an estimated audience of 1,300,801 people in Belgium. 29.1% are female, 70.9% are male, average age 45.2. Top brand affinities: Google Maps, Solar energy, AutoScout24, Germany, SUVs.
Top brand affinities include Google Maps, Solar energy, AutoScout24, with strongest over-indexing on Google Maps (1.6× the country average).
Demographically, the Wheel audience skews more male with an average age of 45.2, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Wheel fan in Belgium is more male, around 45.2 years old, with strong Patriotism tendencies and a notable affinity for Google Maps.
The key figures that characterise the Wheel profile in Belgium.
29.1% are female, 70.9% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 45.2 |
| Estimated audience size | 1,300,801 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 36% |
of the worldwide Wheel audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 27.1% |
| Italy | 5.0% |
| United Kingdom | 4.6% |
The strongest cross-interests of the Wheel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle wheel | Cars & Mobility | 4.30× | ||
| 02 | Deutsche Bahn | Cars & Mobility | 4.26× | ||
| 03 | Solar energy | Home & Garden | 2.91× | ||
| 04 | Car dealership | Cars & Mobility | 2.71× | ||
| 05 | Family car | Cars & Mobility | 2.43× | ||
| 06 | Electric vehicle | Cars & Mobility | 2.41× | ||
| 07 | Bicycle touring | Sports | 2.37× | ||
| 08 | Custom motorcycle | Cars & Mobility | 2.29× | ||
| 09 | Max Verstappen | Sports | 2.28× | ||
| 10 | Tesla Motors | Cars & Mobility | 2.23× | ||
| 11 | Used car | Cars & Mobility | 2.12× | ||
| 12 | Škoda Auto | Cars & Mobility | 2.09× | ||
| 13 | Motorsport | Cars & Mobility | 1.97× | ||
| 14 | Scooters | Cars & Mobility | 1.91× | ||
| 15 | Volkswagen | Cars & Mobility | 1.79× | ||
| 16 | SUVs | Cars & Mobility | 1.77× | ||
| 17 | Innovation | Business & Career | 1.66× | ||
| 18 | Google Maps | Internet & Social Media | 1.60× | ||
| 19 | AutoScout24 | Cars & Mobility | 1.52× | ||
| 20 | Germany | Travel & Leisure | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.74× | |
| Need for Security | CONSERVATISM | 1.63× | |
| Family Orientation | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.67× | |
| Sustainability | BALANCE | 0.72× | |
| Price Sensitivity | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Wheel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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