A data profile of the people who buy, follow and care about Entertainment in Belgium — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 7,159,386 people in Belgium.
The average Entertainment fan in Belgium is 43.0 years old, balanced, and lives primarily in Antwerp.
The audience is concentrated in Antwerp, East Flanders, West Flanders.
Top brand affinities include Child development, Afrobeat, Watercolor painting, with strongest over-indexing on Child development (1.56× the country average).
Demographically, the Entertainment audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Pet Ownership, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Entertainment fan in Belgium is balanced, around 43.0 years old, with strong Pet Ownership tendencies and a notable affinity for Child development.
The key figures that characterise the Entertainment profile in Belgium.
53.0% are female, 47.0% are male, average age 43.0.
| Metric | Value |
|---|---|
| Female | 53.0% |
| Male | 47.0% |
| Average age | 43.0 |
| Estimated audience size | 7,159,386 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 17% | |
| 30-39 | 16% | |
| 40-49 | 21% | |
| 50+ | 32% |
of the worldwide Entertainment audience comes from Belgium.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
Where the Entertainment audience in Belgium is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Antwerp | ~900K | 1.28× | |
| 02 | Brussels | ~600K | 1.27× | |
| 03 | West Flanders | ~700K | 1.22× | |
| 04 | East Flanders | ~900K | 1.20× | |
| 05 | Flemish Brabant | ~700K | 1.18× | |
| 06 | Limburg | ~400K | 1.18× | |
| 07 | Walloon Brabant | ~200K | 0.92× | |
| 08 | Luxembourg | ~200K | 0.90× | |
| 09 | Province of Namur | ~300K | 0.85× | |
| 10 | Liege | ~500K | 0.84× | |
| 11 | Hainaut | ~600K | 0.82× |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BTS | Music & Radio | 2.44× | ||
| 02 | Korean drama | Movies & TV | 2.06× | ||
| 03 | Underground hip hop | Music & Radio | 1.95× | ||
| 04 | Gated community | Home & Garden | 1.70× | ||
| 05 | Shawl | Fashion & Accessoires | 1.69× | ||
| 06 | Curly Hair | Beauty & Wellness | 1.65× | ||
| 07 | Language school | Kids & Family | 1.64× | ||
| 08 | NBA Finals | Sports | 1.64× | ||
| 09 | Afrobeat | Music & Radio | 1.63× | ||
| 10 | Anime convention | Literature | 1.63× | ||
| 11 | Child development | Business & Career | 1.56× | ||
| 12 | Harrods | Shopping | 1.56× | ||
| 13 | Otaku | Literature | 1.55× | ||
| 14 | Nigeria | Travel & Leisure | 1.54× | ||
| 15 | Watercolor painting | Arts & Culture | 1.52× | ||
| 16 | Long hair | Beauty & Wellness | 1.52× | ||
| 17 | Unique Gifts | Shopping | 1.52× | ||
| 18 | Home Renovations | Home & Garden | 1.52× | ||
| 19 | One Piece | Movies & TV | 1.51× | ||
| 20 | Massimo Dutti | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.08× | |
| Risk Appetite | THRILL | 1.08× | |
| Travelling | THRILL | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.74× | |
| Creativity | OPEN | 0.86× | |
| Price Sensitivity | PREMIUM | 0.86× |
Entertainment has an estimated audience of 7,159,386 people in Belgium, concentrated in Antwerp and East Flanders.
53.0% of Entertainment fans are female, 47.0% are male, with an average age of 43.0 years.
Entertainment fans show strongest brand affinity for Child development (1.56×), Afrobeat (1.63×), and Watercolor painting (1.52×) over the country average.
Entertainment fans in Belgium are most concentrated in Antwerp (reach ~900K), East Flanders (reach ~900K), and West Flanders (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Entertainment itself, the audience over-indexes on Afrobeat (1.63×), Watercolor painting (1.52×), BTS (2.44×), and Anime convention (1.63×) compared to the Belgium average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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