A data profile of the people who buy, follow and care about Entertainment in Netherlands — modelled from more than twelve digital signal sources. Entertainment has an estimated audience of 7,495,877 people in Netherlands.
The average Entertainment fan in Netherlands is 43.3 years old, balanced, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Voetbalprimeur, voetbalzone, Voetbal International, with strongest over-indexing on Voetbalprimeur (1.64× the country average).
Demographically, the Entertainment audience skews balanced with an average age of 43.3, and over-indexes on personality traits such as Urban Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Entertainment fan in Netherlands is balanced, around 43.3 years old, with strong Urban Lifestyle tendencies and a notable affinity for Voetbalprimeur.
The key figures that characterise the Entertainment profile in Netherlands.
52.8% are female, 47.2% are male, average age 43.3.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 43.3 |
| Estimated audience size | 7,495,877 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 32% |
of the worldwide Entertainment audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.0% |
| Japan | 10.5% |
| India | 6.5% |
Where the Entertainment audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1.5M | 1.24× | |
| 02 | North Brabant | ~1.5M | 1.18× | |
| 03 | Zuid-Holland | ~2M | 1.14× | |
| 04 | Gelderland | ~1M | 1.13× | |
| 05 | Limburg | ~600K | 1.11× | |
| 06 | Flevoland | ~200K | 1.10× | |
| 07 | Friesland | ~300K | 0.94× | |
| 08 | Overijssel | ~500K | 0.92× | |
| 09 | Zeeland | ~100K | 0.91× | |
| 10 | Drenthe | ~200K | 0.90× | |
| 11 | Utrecht | ~500K | 0.88× | |
| 12 | Groningen | ~200K | 0.83× |
The strongest cross-interests of the Entertainment audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sunweb | Travel & Leisure | 2.41× | ||
| 02 | Lollapalooza | Music & Radio | 2.24× | ||
| 03 | Harrods | Shopping | 2.02× | ||
| 04 | Loods 5 | Home & Garden | 1.98× | ||
| 05 | The Breakfast Club | Movies & TV | 1.98× | ||
| 06 | Radio 1 | Music & Radio | 1.96× | ||
| 07 | Curly Hair | Beauty & Wellness | 1.91× | ||
| 08 | Isabel Marant | Fashion & Accessoires | 1.88× | ||
| 09 | One Piece | Movies & TV | 1.78× | ||
| 10 | Electric guitar | Music & Radio | 1.73× | ||
| 11 | Voetbal International | Sports | 1.66× | ||
| 12 | Voetbalprimeur | Sports | 1.64× | ||
| 13 | Crystal | Fashion & Accessoires | 1.63× | ||
| 14 | Hair Extensions | Beauty & Wellness | 1.61× | ||
| 15 | voetbalzone | Sports | 1.60× | ||
| 16 | National park | Travel & Leisure | 1.60× | ||
| 17 | Radio 2 (Netherlands) | Music & Radio | 1.54× | ||
| 18 | High school | Business & Career | 1.54× | ||
| 19 | Gymnastics | Sports | 1.50× | ||
| 20 | Poodle | Pets & Animals | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.33× | |
| Patriotism | CONSERVATISM | 1.32× | |
| Career Orientation | POWER | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.71× | |
| DIY Mentality | THRILL | 0.72× | |
| Risk Appetite | THRILL | 0.79× |
Entertainment has an estimated audience of 7,495,877 people in Netherlands, concentrated in Zuid-Holland and North Holland.
52.8% of Entertainment fans are female, 47.2% are male, with an average age of 43.3 years.
Entertainment fans show strongest brand affinity for Voetbalprimeur (1.64×), voetbalzone (1.6×), and Voetbal International (1.66×) over the country average.
Entertainment fans in Netherlands are most concentrated in Zuid-Holland (reach ~2M), North Holland (reach ~1.5M), and North Brabant (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Entertainment itself, the audience over-indexes on voetbalzone (1.6×), Voetbal International (1.66×), Sunweb (2.41×), and Loods 5 (1.98×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Entertainment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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