A data profile of the people who buy, follow and care about Voetbalprimeur in Netherlands — modelled from more than twelve digital signal sources. Voetbalprimeur has an estimated audience of 7,015,938 people in Netherlands.
The average Voetbalprimeur fan in Netherlands is 40.9 years old, more male, and lives primarily in North Brabant.
The audience is concentrated in North Brabant, Zuid-Holland, Gelderland.
Top brand affinities include Feyenoord, AFC Ajax, PSV Eindhoven, with strongest over-indexing on Feyenoord (2.18× the country average).
Demographically, the Voetbalprimeur audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Voetbalprimeur fan in Netherlands is more male, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Feyenoord.
The key figures that characterise the Voetbalprimeur profile in Netherlands.
36.6% are female, 63.4% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 36.6% |
| Male | 63.4% |
| Average age | 40.9 |
| Estimated audience size | 7,015,938 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 17% | |
| 40-49 | 21% | |
| 50+ | 26% |
of the worldwide Voetbalprimeur audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 80.8% |
| Belgium | 5.8% |
| United States | 2.4% |
Where the Voetbalprimeur audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Brabant | ~1.5M | 1.56× | |
| 02 | Gelderland | ~1M | 1.29× | |
| 03 | Overijssel | ~600K | 1.25× | |
| 04 | Friesland | ~300K | 1.21× | |
| 05 | Drenthe | ~200K | 1.11× | |
| 06 | Limburg | ~500K | 1.10× | |
| 07 | Zuid-Holland | ~1.5M | 0.87× | |
| 08 | Groningen | ~200K | 0.81× | |
| 09 | Flevoland | ~100K | 0.75× | |
| 10 | Utrecht | ~400K | 0.72× | |
| 11 | North Holland | ~900K | 0.67× | |
| 12 | Zeeland | ~100K | 0.67× |
The strongest cross-interests of the Voetbalprimeur audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eredivisie | Sports | 2.66× | ||
| 02 | PSV Eindhoven | Sports | 2.53× | ||
| 03 | Voetbal International | Sports | 2.47× | ||
| 04 | Bol.com | Shopping | 2.25× | ||
| 05 | AFC Ajax | Sports | 2.23× | ||
| 06 | Spotify | Internet & Social Media | 2.19× | ||
| 07 | Feyenoord | Sports | 2.18× | ||
| 08 | Aldi | Shopping | 2.12× | ||
| 09 | Albert Heijn | Shopping | 2.04× | ||
| 10 | Formula One | Sports | 1.98× | ||
| 11 | Coolblue | Shopping | 1.97× | ||
| 12 | Nederlandse Omroep Stichting | News | 1.92× | ||
| 13 | Netherlands | Travel & Leisure | 1.77× | ||
| 14 | Outdoor recreation | Sports | 1.77× | ||
| 15 | Music | Business & Career | 1.72× | ||
| 16 | Max Verstappen | Sports | 1.71× | ||
| 17 | Sports | Sports | 1.69× | ||
| 18 | Entertainment | Movies & TV | 1.64× | ||
| 19 | IKEA | Home & Garden | 1.61× | ||
| 20 | Arts and music | Arts & Culture | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 1.53× | |
| Design Affinity | PREMIUM | 1.53× | |
| Urban Lifestyle | OPEN | 1.48× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 0.92× | |
| Tradition | CONSERVATISM | 1.07× | |
| Early Adopter Mentality | POWER | 1.18× |
Voetbalprimeur has an estimated audience of 7,015,938 people in Netherlands, concentrated in North Brabant and Zuid-Holland.
36.6% of Voetbalprimeur fans are female, 63.4% are male, with an average age of 40.9 years.
Voetbalprimeur fans show strongest brand affinity for Feyenoord (2.18×), AFC Ajax (2.23×), and PSV Eindhoven (2.53×) over the country average.
Voetbalprimeur fans in Netherlands are most concentrated in North Brabant (reach ~1.5M), Zuid-Holland (reach ~1.5M), and Gelderland (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Voetbalprimeur itself, the audience over-indexes on AFC Ajax (2.23×), PSV Eindhoven (2.53×), Max Verstappen (1.71×), and Albert Heijn (2.04×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Voetbalprimeur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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