A data profile of the people who buy, follow and care about Google Maps in Netherlands — modelled from more than twelve digital signal sources. Google Maps has an estimated audience of 8,586,219 people in Netherlands.
The average Google Maps fan in Netherlands is 49.0 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include GeoGuessr, Apple Maps, Waze, with strongest over-indexing on GeoGuessr (41.97× the country average).
Demographically, the Google Maps audience skews more male with an average age of 49.0, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Google Maps fan in Netherlands is more male, around 49.0 years old, with strong Social Media Usage tendencies and a notable affinity for GeoGuessr.
The key figures that characterise the Google Maps profile in Netherlands.
42.8% are female, 57.2% are male, average age 49.0.
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 49.0 |
| Estimated audience size | 8,586,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 11% | |
| 30-39 | 14% | |
| 40-49 | 21% | |
| 50+ | 50% |
of the worldwide Google Maps audience comes from Netherlands.
| Country | Share |
|---|---|
| China | 16.3% |
| United States | 10.5% |
| Japan | 2.9% |
Where the Google Maps audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2M | 1.35× | |
| 02 | North Brabant | ~1.5M | 1.15× | |
| 03 | Zuid-Holland | ~2.5M | 1.14× | |
| 04 | Gelderland | ~1M | 1.11× | |
| 05 | Overijssel | ~700K | 1.07× | |
| 06 | Limburg | ~600K | 1.02× | |
| 07 | Utrecht | ~600K | 0.95× | |
| 08 | Zeeland | ~200K | 0.90× | |
| 09 | Friesland | ~300K | 0.87× | |
| 10 | Flevoland | ~200K | 0.86× | |
| 11 | Drenthe | ~200K | 0.80× | |
| 12 | Groningen | ~200K | 0.78× |
The strongest cross-interests of the Google Maps audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Maps | Internet & Social Media | 123.69× | ||
| 02 | Epidemic | Health | 82.45× | ||
| 03 | Waze | Internet & Social Media | 69.08× | ||
| 04 | GeoGuessr | Internet & Social Media | 41.97× | ||
| 05 | Advance Auto Parts | Cars & Mobility | 40.07× | ||
| 06 | Highpoint Shopping Centre | Shopping | 24.90× | ||
| 07 | The Ocean Race | Sports | 21.75× | ||
| 08 | Hyundai Santa Fe | Cars & Mobility | 18.78× | ||
| 09 | GPS tracking unit | Sports | 14.44× | ||
| 10 | AkzoNobel | Home & Garden | 14.00× | ||
| 11 | Campingaz | Home & Garden | 12.46× | ||
| 12 | TomTom | Technology & Electronics | 11.35× | ||
| 13 | Dropbox (service) | Technology & Electronics | 9.50× | ||
| 14 | Sailing ship | Travel & Leisure | 9.07× | ||
| 15 | Sailboat | Travel & Leisure | 9.07× | ||
| 16 | GPS devices | Technology & Electronics | 7.43× | ||
| 17 | Sneek | Travel & Leisure | 7.27× | ||
| 18 | Frans Timmermans | Politics & Society | 4.39× | ||
| 19 | Het Parool | News | 4.30× | ||
| 20 | Luxury real estate | Business & Career | 3.47× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.28× | |
| Urban Lifestyle | OPEN | 1.16× | |
| Travelling | THRILL | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.74× | |
| Individualism | JOY | 0.84× | |
| Design Affinity | PREMIUM | 0.85× |
Google Maps has an estimated audience of 8,586,219 people in Netherlands, concentrated in Zuid-Holland and North Holland.
42.8% of Google Maps fans are female, 57.2% are male, with an average age of 49.0 years.
Google Maps fans show strongest brand affinity for GeoGuessr (41.97×), Apple Maps (123.69×), and Waze (69.08×) over the country average.
Google Maps fans in Netherlands are most concentrated in Zuid-Holland (reach ~2.5M), North Holland (reach ~2M), and North Brabant (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Google Maps itself, the audience over-indexes on Apple Maps (123.69×), Waze (69.08×), Epidemic (82.45×), and Dropbox (service) (9.5×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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