A data profile of the people who buy, follow and care about Google Maps in Canada — modelled from more than twelve digital signal sources. Google Maps has an estimated audience of 6,316,853 people in Canada.
The average Google Maps fan in Canada is 41.9 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Apple Maps, GeoGuessr, Google News, with strongest over-indexing on Apple Maps (75.04× the country average).
Demographically, the Google Maps audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Google Maps fan in Canada is balanced, around 41.9 years old, with strong Social Media Usage tendencies and a notable affinity for Apple Maps.
The key figures that characterise the Google Maps profile in Canada.
45.8% are female, 54.2% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 41.9 |
| Estimated audience size | 6,316,853 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 17% | |
| 30-39 | 22% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Google Maps audience comes from Canada.
| Country | Share |
|---|---|
| China | 16.3% |
| United States | 10.5% |
| Japan | 2.9% |
Where the Google Maps audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~2.5M | 1.77× | |
| 02 | Ontario | ~3.5M | 1.29× | |
| 03 | British Columbia | ~1M | 1.24× | |
| 04 | Alberta | ~800K | 1.08× | |
| 05 | Nova Scotia | ~200K | 1.02× | |
| 06 | New Brunswick | ~100K | 0.99× | |
| 07 | Manitoba | ~200K | 0.82× | |
| 08 | Saskatchewan | ~100K | 0.65× | |
| 09 | Prince Edward Island | ~20K | 0.61× | |
| 10 | Newfoundland and Labrador | ~50K | 0.54× |
The strongest cross-interests of the Google Maps audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Apple Maps | Internet & Social Media | 75.04× | ||
| 02 | Babies ツ | Topic | 52.35× | ||
| 03 | GeoGuessr | Internet & Social Media | 25.73× | ||
| 04 | Waze | Internet & Social Media | 19.52× | ||
| 05 | Google News | News | 13.39× | ||
| 06 | Flea | Pets & Animals | 12.16× | ||
| 07 | Cockroach | Pets & Animals | 12.09× | ||
| 08 | Google Earth | Internet & Social Media | 11.18× | ||
| 09 | Mouse | Pets & Animals | 10.63× | ||
| 10 | Google Chrome | Internet & Social Media | 7.05× | ||
| 11 | Aerial photography | Technology & Electronics | 5.26× | ||
| 12 | Virgin Mobile | Technology & Electronics | 4.40× | ||
| 13 | Dropbox (service) | Technology & Electronics | 4.26× | ||
| 14 | Insect | Pets & Animals | 3.00× | ||
| 15 | Instant messaging | Internet & Social Media | 2.90× | ||
| 16 | 7-Eleven | Shopping | 2.44× | ||
| 17 | Kijiji | Shopping | 1.86× | ||
| 18 | Internet & Social Media | 1.75× | |||
| 19 | Claude | Technology & Electronics | 1.62× | ||
| 20 | FIFA World Cup 2026 | Sports | 1.58× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.46× | |
| Travelling | THRILL | 1.27× | |
| Family Orientation | CONSERVATISM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.67× | |
| Spirituality | BALANCE | 0.87× | |
| Patriotism | CONSERVATISM | 0.93× |
Google Maps has an estimated audience of 6,316,853 people in Canada, concentrated in Ontario and Quebec.
45.8% of Google Maps fans are female, 54.2% are male, with an average age of 41.9 years.
Google Maps fans show strongest brand affinity for Apple Maps (75.04×), GeoGuessr (25.73×), and Google News (13.39×) over the country average.
Google Maps fans in Canada are most concentrated in Ontario (reach ~3.5M), Quebec (reach ~2.5M), and British Columbia (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Google Maps itself, the audience over-indexes on GeoGuessr (25.73×), Google News (13.39×), Waze (19.52×), and Google Earth (11.18×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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