Google Maps Audience in Canada
Google Maps has an estimated audience of 6,316,853 people in Canada. 45.8% are female, 54.2% are male, average age 41.9. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Apple Maps, GeoGuessr, Google News, Waze, Google Earth.
The average Google Maps fan in Canada is 41.9 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Apple Maps, GeoGuessr, Google News, with strongest over-indexing on Apple Maps (75.04× the country average). Demographically, the Google Maps audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Social Media Usage, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Google Maps fans
| Metric | Value |
|---|---|
| Female | 45.8% |
| Male | 54.2% |
| Average age | 41.9 |
| Estimated audience size | 6,316,853 |
Audience persona
The typical Google Maps fan in Canada is balanced, around 41.9 years old, with strong Social Media Usage tendencies and a notable affinity for Apple Maps.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 3,413,296 | 1.29× |
| Quebec | 2,682,420 | 1.77× |
| British Columbia | 1,171,804 | 1.24× |
| Alberta | 839,572 | 1.08× |
| Manitoba | 193,255 | 0.82× |
| Nova Scotia | 192,006 | 1.02× |
| New Brunswick | 143,947 | 0.99× |
| Saskatchewan | 129,200 | 0.65× |
| Newfoundland and Labrador | 52,200 | 0.54× |
| Prince Edward Island | 18,929 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Apple Maps | 75.04× | Internet & Social Media |
| GeoGuessr | 25.73× | Internet & Social Media |
| Google News | 13.39× | News |
| Waze | 19.52× | Internet & Social Media |
| Google Earth | 11.18× | Internet & Social Media |
| Mouse | 10.63× | Pets & Animals |
| Instant messaging | 2.9× | Internet & Social Media |
| Babies ツ | 52.35× | |
| Google Chrome | 7.05× | Internet & Social Media |
| Flea | 12.16× | Pets & Animals |
| Insect | 3.0× | Pets & Animals |
| Kijiji | 1.86× | Shopping |
| Aerial photography | 5.26× | Technology & Electronics |
| Virgin Mobile | 4.4× | Technology & Electronics |
| Cockroach | 12.09× | Pets & Animals |
| 7-Eleven | 2.44× | Shopping |
| Dropbox (service) | 4.26× | Technology & Electronics |
| 1.75× | Internet & Social Media | |
| Rat | 7.3× | Pets & Animals |
| Google Docs | 1.58× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.46 |
| Travelling | THRILL | 1.27 |
| Family Orientation | CONSERVATISM | 1.27 |
| Individualism | JOY | 1.11 |
| Need for Security | CONSERVATISM | 1.07 |
| Early Adopter Mentality | POWER | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.2% |
| United States | 10.4% |
| Japan | 2.9% |
See Google Maps audiences in other countries
More Internet & Social Media audiences in Canada
Frequently asked questions
How many fans does Google Maps have in Canada?
Google Maps has an estimated audience of 6,316,853 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Google Maps fans?
45.8% of Google Maps fans are female, 54.2% are male, with an average age of 41.9 years.
Which brands do Google Maps fans like most?
Google Maps fans show strongest brand affinity for Apple Maps (75.04×), GeoGuessr (25.73×), and Google News (13.39×) over the country average.
Where do Google Maps fans live in Canada?
Google Maps fans in Canada are most concentrated in Ontario (reach 3,413,296), Quebec (reach 2,682,420), and British Columbia (reach 1,171,804). These three regions account for the largest share of the active audience.
What other brands do Google Maps fans also like?
Beyond Google Maps itself, the audience over-indexes on GeoGuessr (25.73×), Google News (13.39×), Waze (19.52×), and Google Earth (11.18×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.