A data profile of the people who buy, follow and care about WhatsApp in Canada — modelled from more than twelve digital signal sources. WhatsApp has an estimated audience of 5,664,538 people in Canada.
The average WhatsApp fan in Canada is 36.1 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Indian Premier League, Zoom!, Facebook Messenger, with strongest over-indexing on Indian Premier League (6.82× the country average).
Demographically, the WhatsApp audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical WhatsApp fan in Canada is balanced, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Indian Premier League.
The key figures that characterise the WhatsApp profile in Canada.
47.4% are female, 52.6% are male, average age 36.1.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 36.1 |
| Estimated audience size | 5,664,538 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 24% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 14% |
of the worldwide WhatsApp audience comes from Canada.
| Country | Share |
|---|---|
| China | 7.5% |
| United States | 4.2% |
| Brazil | 4.0% |
Where the WhatsApp audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~4M | 2.02× | |
| 02 | British Columbia | ~1.5M | 1.64× | |
| 03 | Quebec | ~1.5M | 1.16× | |
| 04 | Alberta | ~800K | 1.13× | |
| 05 | Manitoba | ~200K | 0.90× | |
| 06 | Saskatchewan | ~100K | 0.85× | |
| 07 | Nova Scotia | ~100K | 0.72× | |
| 08 | New Brunswick | ~80K | 0.67× | |
| 09 | Prince Edward Island | ~10K | 0.50× | |
| 10 | Newfoundland and Labrador | ~40K | 0.46× |
The strongest cross-interests of the WhatsApp audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | BSE SENSEX | Business & Career | 10.16× | ||
| 02 | Chennai Super Kings | Sports | 8.41× | ||
| 03 | Kolkata Knight Riders | Sports | 8.34× | ||
| 04 | Rajasthan Royals | Sports | 8.25× | ||
| 05 | Royal Challengers Bangalore | Sports | 8.04× | ||
| 06 | Virat Kohli | Sports | 7.09× | ||
| 07 | Indian Premier League | Sports | 6.82× | ||
| 08 | Swing trading | Business & Career | 5.84× | ||
| 09 | Flipkart | Shopping | 5.79× | ||
| 10 | Reseller | Shopping | 5.42× | ||
| 11 | Zoom! | Business & Career | 4.73× | ||
| 12 | India national cricket team | Sports | 4.59× | ||
| 13 | Cricket | Sports | 3.46× | ||
| 14 | GO Transit | Cars & Mobility | 3.20× | ||
| 15 | Facebook Messenger | Internet & Social Media | 2.92× | ||
| 16 | 7-Eleven | Shopping | 2.67× | ||
| 17 | Real Madrid C.F. | Sports | 2.13× | ||
| 18 | Indeed.com | Business & Career | 2.01× | ||
| 19 | FIFA World Cup | Sports | 1.83× | ||
| 20 | Pizza Pizza | Food & Beverages | 1.82× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.20× | |
| Travelling | THRILL | 1.08× | |
| Individualism | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.62× | |
| Need for Security | CONSERVATISM | 0.71× | |
| Urban Lifestyle | OPEN | 0.74× |
WhatsApp has an estimated audience of 5,664,538 people in Canada, concentrated in Ontario and Quebec.
47.4% of WhatsApp fans are female, 52.6% are male, with an average age of 36.1 years.
WhatsApp fans show strongest brand affinity for Indian Premier League (6.82×), Zoom! (4.73×), and Facebook Messenger (2.92×) over the country average.
WhatsApp fans in Canada are most concentrated in Ontario (reach ~4M), Quebec (reach ~1.5M), and British Columbia (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond WhatsApp itself, the audience over-indexes on Zoom! (4.73×), Facebook Messenger (2.92×), FIFA World Cup (1.83×), and Chennai Super Kings (8.41×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for WhatsApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.