WhatsApp Audience in Canada
WhatsApp has an estimated audience of 5,402,268 people in Canada. 47.4% are female, 52.6% are male, average age 36.1. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Indian Premier League, Zoom!, Facebook Messenger, Chennai Super Kings, Cricket.
The average WhatsApp fan in Canada is 36.1 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Indian Premier League, Zoom!, Facebook Messenger, with strongest over-indexing on Indian Premier League (6.82× the country average). Demographically, the WhatsApp audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Family Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine · Subtype: Social media
Demographics of WhatsApp fans
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 36.1 |
| Estimated audience size | 5,402,268 |
Audience persona
The typical WhatsApp fan in Canada is balanced, around 36.1 years old, with strong Family Orientation tendencies and a notable affinity for Indian Premier League.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 4,051,701 | 2.02× |
| Quebec | 1,506,062 | 1.16× |
| British Columbia | 1,327,212 | 1.64× |
| Alberta | 750,632 | 1.13× |
| Manitoba | 181,775 | 0.9× |
| Saskatchewan | 146,052 | 0.85× |
| Nova Scotia | 115,365 | 0.72× |
| New Brunswick | 83,659 | 0.67× |
| Newfoundland and Labrador | 38,201 | 0.46× |
| Prince Edward Island | 13,389 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Indian Premier League | 6.82× | Sports |
| Zoom! | 4.73× | Business & Career |
| Facebook Messenger | 2.92× | Internet & Social Media |
| Chennai Super Kings | 8.41× | Sports |
| Cricket | 3.46× | Sports |
| India national cricket team | 4.59× | Sports |
| Reseller | 5.42× | Shopping |
| 7-Eleven | 2.67× | Shopping |
| BSE SENSEX | 10.16× | Business & Career |
| Flipkart | 5.79× | Shopping |
| Virat Kohli | 7.09× | Sports |
| Kolkata Knight Riders | 8.34× | Sports |
| Swing trading | 5.84× | Business & Career |
| Indeed.com | 2.01× | Business & Career |
| Royal Challengers Bangalore | 8.04× | Sports |
| FIFA World Cup | 1.83× | Sports |
| Pizza Pizza | 1.82× | Food & Beverages |
| Rajasthan Royals | 8.25× | Sports |
| Real Madrid C.F. | 2.13× | Sports |
| GO Transit | 3.2× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.2 |
| Travelling | THRILL | 1.08 |
| Individualism | JOY | 1.02 |
| Patriotism | CONSERVATISM | 1.01 |
| Social Media Usage | JOY | 0.98 |
| Spirituality | BALANCE | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 7.6% |
| United States | 4.3% |
| Brazil | 4.1% |
See WhatsApp audiences in other countries
More Social media audiences in Canada
Frequently asked questions
How many fans does WhatsApp have in Canada?
WhatsApp has an estimated audience of 5,402,268 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of WhatsApp fans?
47.4% of WhatsApp fans are female, 52.6% are male, with an average age of 36.1 years.
Which brands do WhatsApp fans like most?
WhatsApp fans show strongest brand affinity for Indian Premier League (6.82×), Zoom! (4.73×), and Facebook Messenger (2.92×) over the country average.
Where do WhatsApp fans live in Canada?
WhatsApp fans in Canada are most concentrated in Ontario (reach 4,051,701), Quebec (reach 1,506,062), and British Columbia (reach 1,327,212). These three regions account for the largest share of the active audience.
What other brands do WhatsApp fans also like?
Beyond WhatsApp itself, the audience over-indexes on Zoom! (4.73×), Facebook Messenger (2.92×), Chennai Super Kings (8.41×), and Cricket (3.46×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for WhatsApp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.