Google Maps Audience in Spain
Google Maps has an estimated audience of 7,933,976 people in Spain. 50.5% are female, 49.5% are male, average age 46.3. Top regions: Catalonia, Community of Madrid, Andalusia. Top brand affinities: GeoGuessr, Global Television Network, FedEx, Telecommunications network, Hewlett-Packard.
The average Google Maps fan in Spain is 46.3 years old, balanced, and lives primarily in Catalonia. The audience is concentrated in Catalonia, Community of Madrid, Andalusia. Top brand affinities include GeoGuessr, Global Television Network, FedEx, with strongest over-indexing on GeoGuessr (9.2× the country average). Demographically, the Google Maps audience skews balanced with an average age of 46.3, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Google Maps fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 46.3 |
| Estimated audience size | 7,933,976 |
Audience persona
The typical Google Maps fan in Spain is balanced, around 46.3 years old, with strong Patriotism tendencies and a notable affinity for GeoGuessr.
Top regions in Spain
| Region | Reach | Affinity |
|---|---|---|
| Catalonia | 1,818,346 | 1.27× |
| Community of Madrid | 1,623,599 | 1.22× |
| Andalusia | 1,495,149 | 0.96× |
| Comunidad Valenciana | 895,223 | 1.01× |
| Canary Islands | 406,042 | 1.03× |
| Galicia | 356,486 | 0.96× |
| Castile and León | 338,258 | 0.98× |
| Basque Autonomous Country | 324,323 | 1.09× |
| Castilla-La Mancha | 283,297 | 0.88× |
| Region of Murcia | 248,898 | 0.91× |
| Balearic Islands | 236,526 | 1.06× |
| Aragon | 219,491 | 1.05× |
| Principality of Asturias | 179,712 | 0.96× |
| Extremadura | 149,836 | 0.88× |
| Navarre | 100,159 | 1.01× |
| Cantabria | 91,251 | 0.91× |
| La Rioja | 43,142 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| GeoGuessr | 9.2× | Internet & Social Media |
| Global Television Network | 7.77× | Movies & TV |
| FedEx | 11.69× | Business & Career |
| Telecommunications network | 12.21× | Technology & Electronics |
| Hewlett-Packard | 9.05× | Technology & Electronics |
| Yoigo | 4.27× | Technology & Electronics |
| Apple Maps | 13.3× | Internet & Social Media |
| Game consoles | 2.93× | Technology & Electronics |
| Jazztel | 4.28× | Technology & Electronics |
| Simyo | 5.04× | Technology & Electronics |
| Broadband | 7.46× | Technology & Electronics |
| Wireless broadband | 20.12× | Technology & Electronics |
| Telecommunication | 1.78× | Technology & Electronics |
| 1.9× | Technology & Electronics | |
| Online games | 2.06× | Games |
| Inkjet printing | 9.75× | Technology & Electronics |
| Computer program | 3.27× | Technology & Electronics |
| Airbnb | 1.67× | Travel & Leisure |
| 5G | 6.78× | Technology & Electronics |
| InfoJobs | 2× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.54 |
| Early Adopter Mentality | POWER | 1.39 |
| Need for Security | CONSERVATISM | 1.38 |
| Social Media Usage | JOY | 1.27 |
| Price Sensitivity | PREMIUM | 1.14 |
| Indulgence | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.5% |
| United States | 10.6% |
| Japan | 2.9% |
See Google Maps audiences in other countries
More Internet & Social Media audiences in Spain
- Instagram (17,700,445)
- YouTube (16,483,180)
- TikTok (16,200,545)
- La Vanguardia (15,974,041)
- El Confidencial (14,016,156)
Frequently asked questions
How many fans does Google Maps have in Spain?
Google Maps has an estimated audience of 7,933,976 people in Spain, concentrated in Catalonia and Community of Madrid.
What is the gender split and age of Google Maps fans?
50.5% of Google Maps fans are female, 49.5% are male, with an average age of 46.3 years.
Which brands do Google Maps fans like most?
Google Maps fans show strongest brand affinity for GeoGuessr (9.2×), Global Television Network (7.77×), and FedEx (11.69×) over the country average.
Where do Google Maps fans live in Spain?
Google Maps fans in Spain are most concentrated in Catalonia (reach 1,818,346), Community of Madrid (reach 1,623,599), and Andalusia (reach 1,495,149). These three regions account for the largest share of the active audience.
What other brands do Google Maps fans also like?
Beyond Google Maps itself, the audience over-indexes on Global Television Network (7.77×), FedEx (11.69×), Telecommunications network (12.21×), and Hewlett-Packard (9.05×) compared to the Spain average.
How to read this data
Audience size is the estimated number of people in Spain who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.