Google Maps Audience in Italy
Google Maps has an estimated audience of 13,203,412 people in Italy. 46.7% are female, 53.3% are male, average age 43.6. Top regions: Lombardy, Lazio, Veneto. Top brand affinities: Global Television Network, GeoGuessr, Antalya, Top Channel, FedEx.
The average Google Maps fan in Italy is 43.6 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Veneto. Top brand affinities include Global Television Network, GeoGuessr, Antalya, with strongest over-indexing on Global Television Network (5.12× the country average). Demographically, the Google Maps audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Community Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of Google Maps fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 43.6 |
| Estimated audience size | 13,203,412 |
Audience persona
The typical Google Maps fan in Italy is balanced, around 43.6 years old, with strong Community Orientation tendencies and a notable affinity for Global Television Network.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 2,835,637 | 1.22× |
| Lazio | 1,845,348 | 1.14× |
| Veneto | 1,435,805 | 1.38× |
| Campania | 1,413,335 | 0.95× |
| Emilia-Romagna | 1,263,667 | 1.17× |
| Tuscany | 1,057,967 | 1.21× |
| Piedmont | 1,049,106 | 1.07× |
| Sicilia | 1,020,853 | 0.89× |
| Puglia | 843,742 | 0.93× |
| Trentino-Alto Adige/Südtirol | 397,664 | 1.59× |
| Liguria | 371,053 | 1× |
| Marche | 341,968 | 1.04× |
| Calabria | 305,255 | 0.76× |
| Friuli-Venezia Giulia | 291,871 | 1.17× |
| Sardinia | 286,398 | 0.77× |
| Abruzzo | 245,763 | 0.84× |
| Umbria | 198,073 | 0.93× |
| Basilicata | 82,678 | 0.69× |
| Molise | 37,100 | 0.59× |
| Aosta Valley | 21,996 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Global Television Network | 5.12× | Movies & TV |
| GeoGuessr | 8.21× | Internet & Social Media |
| Antalya | 8.18× | Travel & Leisure |
| Top Channel | 14.39× | Movies & TV |
| FedEx | 7.42× | Business & Career |
| Google Earth | 6.93× | Internet & Social Media |
| UniFi | 14.66× | Technology & Electronics |
| Google Flights | 4.02× | Travel & Leisure |
| Airbnb | 1.98× | Travel & Leisure |
| Tirana | 5.57× | Travel & Leisure |
| Gemini | 2.41× | Technology & Electronics |
| İzmir | 8.95× | Travel & Leisure |
| Camila Cabello | 14.45× | Music & Radio |
| FIFA World Cup qualification | 16.5× | Sports |
| Google Chrome | 4.85× | Internet & Social Media |
| Alanya | 10.27× | Travel & Leisure |
| OpenAI | 3.12× | Technology & Electronics |
| Abuja | 7.26× | Travel & Leisure |
| Internet access | 3.03× | Technology & Electronics |
| Internet service provider | 3.75× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.33 |
| Patriotism | CONSERVATISM | 1.32 |
| Need for Security | CONSERVATISM | 1.25 |
| Social Media Usage | JOY | 1.21 |
| Sustainability | BALANCE | 1.17 |
| Convenience Orientation | PREMIUM | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 16.5% |
| United States | 10.6% |
| Japan | 2.9% |
See Google Maps audiences in other countries
More Internet & Social Media audiences in Italy
- Instagram (31,502,918)
- YouTube (27,281,482)
- WhatsApp (24,365,371)
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
Frequently asked questions
How many fans does Google Maps have in Italy?
Google Maps has an estimated audience of 13,203,412 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Google Maps fans?
46.7% of Google Maps fans are female, 53.3% are male, with an average age of 43.6 years.
Which brands do Google Maps fans like most?
Google Maps fans show strongest brand affinity for Global Television Network (5.12×), GeoGuessr (8.21×), and Antalya (8.18×) over the country average.
Where do Google Maps fans live in Italy?
Google Maps fans in Italy are most concentrated in Lombardy (reach 2,835,637), Lazio (reach 1,845,348), and Veneto (reach 1,435,805). These three regions account for the largest share of the active audience.
What other brands do Google Maps fans also like?
Beyond Google Maps itself, the audience over-indexes on GeoGuessr (8.21×), Antalya (8.18×), Top Channel (14.39×), and FedEx (7.42×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Google Maps. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.