Top 50 Website / Newspaper / Magazines in Italy
This curated ranking covers the 50 largest website / newspaper / magazines in Italy, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 10,504 website / newspaper / magazines tracked in Italy, the 50 ranked here account for the largest measured audience reach. Instagram, YouTube and WhatsApp lead the list with a combined estimated audience of 83,149,769 people. Across all 50 entries the average audience size is 13,663,504, and the largest, Instagram, reaches around 31,502,918 people in Italy. Audience size is the estimated number of unique people in Italy who actively engage with each website / newspaper / magazine, derived from search demand signals. Rankings reflect search-behavior signals collected across Italy and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Instagram |
31,502,918 | 2.6% | Social media | Internet & Social Media |
| 2 |  YouTube |
27,281,481 | 1.4% | Social media | Movies & TV |
| 3 |  WhatsApp |
24,365,370 | 4.1% | Social media | Internet & Social Media |
| 4 |  La Repubblica |
24,089,561 | 80.1% | Newspaper | News |
| 5 |  Corriere della Sera |
24,035,604 | 74.6% | Newspaper | News |
| 6 |  Il Fatto Quotidiano |
22,427,312 | 89.8% | Newspaper | News |
| 7 |  La Stampa |
19,248,873 | 86.9% | Newspaper | News |
| 8 |  Il Messaggero |
19,143,127 | 93.9% | Newspaper | News |
| 9 |  TgCom24 |
18,494,661 | 91.4% | News | |
| 10 |  TikTok |
17,892,362 | 2.6% | Social media | Internet & Social Media |
| 11 |  La Gazzetta dello Sport |
17,822,214 | 74.9% | Newspaper | Sports |
| 12 |  Il Giornale |
17,068,123 | 91.1% | Newspaper | News |
| 13 |  Spotify |
15,978,157 | 3.8% | TV / music streaming | Internet & Social Media |
| 14 |  TGCOM |
15,843,718 | 88.2% | News | |
| 15 |  3BMeteo |
15,638,865 | 97.9% | News | |
| 16 |  Pinterest |
15,611,702 | 3.4% | Social media | Internet & Social Media |
| 17 |  Leggo |
15,286,305 | 95.8% | News | |
| 18 |  Dagospia |
14,607,428 | 87.0% | News | |
| 19 |  Subito.it |
14,541,390 | 86.5% | Shopping | |
| 20 |  X |
14,335,808 | 2.3% | Social media | Internet & Social Media |
| 21 |  Facebook |
13,869,842 | 2.1% | Social media | Internet & Social Media |
| 22 |  Tuttosport |
13,867,578 | 63.8% | Newspaper | Sports |
| 23 |  Libero (newspaper) |
13,718,194 | 78.2% | Newspaper | News |
| 24 |  Il Sole 24 Ore |
13,661,806 | 89.9% | Newspaper | News |
| 25 |  Google Maps |
13,203,412 | 2.7% | Internet & Social Media | |
| 26 |  Il Mattino |
12,646,149 | 96.7% | Newspaper | News |
| 27 |  Google |
12,514,734 | 2.2% | Search engine | Internet & Social Media |
| 28 |  corriere dello sport |
11,889,696 | 85.2% | Newspaper | Sports |
| 29 |  Gmail |
11,445,110 | 1.4% | Internet & Social Media | |
| 30 |  MSN |
11,435,368 | 6.1% | News | |
| 31 |  Il Gazzettino |
11,137,065 | 97.9% | News | |
| 32 |  TripAdvisor |
10,429,259 | 7.3% | Travel & Leisure | |
| 33 |  Wikipedia |
10,127,569 | 5.1% | Internet & Social Media | |
| 34 |  Immobiliare.it |
9,929,587 | 92.3% | Home & Garden | |
| 35 |  Vivaticket |
9,885,908 | 95.1% | Travel & Leisure | |
| 36 |  La Verità (quotidiano) |
9,556,628 | 95.6% | News | |
| 37 |  WeTransfer |
9,047,810 | 7.2% | Internet & Social Media | |
| 38 |  BPM (magazine) |
8,929,700 | 89.7% | Music & Radio | |
| 39 |  RomaToday |
8,782,686 | 98.7% | News | |
| 40 |  Corriere Adriatico |
8,522,312 | 98.9% | Newspaper | News |
| 41 |  Google News |
8,007,152 | 10.7% | News | |
| 42 |  Telegram (software) |
7,838,832 | 4.8% | Communication | Internet & Social Media |
| 43 |  VareseNews |
7,640,485 | 99.1% | News | |
| 44 |  Il Tempo |
7,503,984 | 93.6% | News | |
| 45 |  Disegno |
7,348,201 | 97.0% | Home & Garden | |
| 46 |  OnlyFans |
7,241,741 | 7.2% | Technology & Electronics | |
| 47 |  Casa.it |
7,085,611 | 93.7% | Home & Garden | |
| 48 |  Gazzetta di Parma |
7,064,827 | 98.6% | News | |
| 49 |  MilanoToday |
6,922,450 | 98.7% | News | |
| 50 |  L'Unione Sarda |
6,706,560 | 97.5% | News |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across Italy and ranks each website / newspaper / magazine by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest website / newspaper / magazine in Italy?
Instagram currently leads with an estimated audience of 31,502,918 people in Italy.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across Italy. Lists below 5 entries are not published. See methodology for full details.