Il Sole 24 Ore Audience in Italy
Il Sole 24 Ore has an estimated audience of 13,448,641 people in Italy. 46.1% are female, 53.9% are male, average age 40.1. Top regions: Lombardy, Emilia-Romagna, Veneto. Top brand affinities: Il Giornale, La Stampa, MSN, corriere dello sport, Sky TG24.
The average Il Sole 24 Ore fan in Italy is 40.1 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Emilia-Romagna, Veneto. Top brand affinities include Il Giornale, La Stampa, MSN, with strongest over-indexing on Il Giornale (1.67× the country average). Demographically, the Il Sole 24 Ore audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Need for Security, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of Il Sole 24 Ore
| Metric | Value |
|---|---|
| Female | 46.1% |
| Male | 53.9% |
| Average age | 40.1 |
| Estimated audience size | 13,448,641 |
Audience persona
The typical Il Sole 24 Ore fan in Italy is balanced, around 40.1 years old, with strong Need for Security tendencies and a notable affinity for Il Giornale.
Il Sole 24 Ore fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~3M | 1.25× |
| Emilia-Romagna | ~1.5M | 1.45× |
| Veneto | ~1.5M | 1.48× |
| Lazio | ~1.5M | 0.89× |
| Piedmont | ~1.5M | 1.36× |
| Campania | ~1M | 0.76× |
| Tuscany | ~1M | 1.22× |
| Sicilia | ~900K | 0.76× |
| Puglia | ~700K | 0.81× |
| Liguria | ~400K | 1.18× |
| Marche | ~400K | 1.26× |
| Calabria | ~300K | 0.69× |
| Friuli-Venezia Giulia | ~300K | 1.11× |
| Abruzzo | ~300K | 0.95× |
| Sardinia | ~300K | 0.73× |
| Trentino-Alto Adige/Südtirol | ~300K | 1× |
| Umbria | ~200K | 0.99× |
| Basilicata | ~70K | 0.6× |
| Molise | ~50K | 0.76× |
| Aosta Valley | ~30K | 0.77× |
Top brand affinities of Il Sole 24 Ore fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Il Giornale | 1.67× | News |
| La Stampa | 1.52× | News |
| MSN | 2.5× | News |
| corriere dello sport | 1.77× | Sports |
| Sky TG24 | 1.53× | Movies & TV |
| il Post | 1.98× | News |
| Silence | 1.81× | Health |
| Plug-in (computing) | 2.15× | Technology & Electronics |
| Network switch | 1.56× | Technology & Electronics |
| Scratching | 1.53× | Music & Radio |
| Data recovery | 1.8× | Technology & Electronics |
| Diane Keaton | 1.59× | Movies & TV |
| Navy | 1.72× | Politics & Society |
| News24 | 1.71× | News |
| Horizon | 1.56× | Travel & Leisure |
| Station wagon | 1.52× | Cars & Mobility |
| Tiers, South Tyrol | 1.66× | Travel & Leisure |
| Wealth management | 1.62× | Business & Career |
| HDblog.it | 1.72× | Technology & Electronics |
| Industrial metal | 1.58× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.11 |
| Risk Appetite | THRILL | 1.07 |
| LGBTQ+ Identity | OPEN | 1.05 |
| Patriotism | CONSERVATISM | 1.05 |
| Social Media Usage | JOY | 1.03 |
| Career Orientation | POWER | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 89.4% |
| United States | 1.9% |
| Germany | 1.6% |
See Il Sole 24 Ore audiences in other countries
More Newspaper audiences in Italy
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
- Il Fatto Quotidiano (22,427,313)
- La Stampa (19,248,873)
- Il Messaggero (19,143,128)
Frequently asked questions
How many fans does Il Sole 24 Ore have in Italy?
Il Sole 24 Ore has an estimated audience of 13,448,641 people in Italy, concentrated in Lombardy and Emilia-Romagna.
What is the gender split and age of Il Sole 24 Ore fans?
46.1% of Il Sole 24 Ore fans are female, 53.9% are male, with an average age of 40.1 years.
Which brands do Il Sole 24 Ore fans like most?
Il Sole 24 Ore fans show strongest brand affinity for Il Giornale (1.67×), La Stampa (1.52×), and MSN (2.5×) over the country average.
Where do Il Sole 24 Ore fans live in Italy?
Il Sole 24 Ore fans in Italy are most concentrated in Lombardy (reach ~3M), Emilia-Romagna (reach ~1.5M), and Veneto (reach ~1.5M). These three regions account for the largest share of the active audience.
What other brands do Il Sole 24 Ore fans also like?
Beyond Il Sole 24 Ore itself, the audience over-indexes on La Stampa (1.52×), MSN (2.5×), corriere dello sport (1.77×), and Sky TG24 (1.53×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Il Sole 24 Ore. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.