A data profile of the people who buy, follow and care about Silence in Italy — modelled from more than twelve digital signal sources. Silence has an estimated audience of 3,907,840 people in Italy.
The average Silence fan in Italy is 51.2 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Wikipedia, WhatsApp, Personal finance, with strongest over-indexing on Wikipedia (6.21× the country average).
Demographically, the Silence audience skews more female with an average age of 51.2, and over-indexes on personality traits such as Tradition, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Silence fan in Italy is more female, around 51.2 years old, with strong Tradition tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Silence profile in Italy.
56.9% are female, 43.1% are male, average age 51.2.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 51.2 |
| Estimated audience size | 3,907,840 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 3% | |
| 20-29 | 5% | |
| 30-39 | 12% | |
| 40-49 | 24% | |
| 50+ | 55% |
of the worldwide Silence audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 49.8% |
| Japan | 17.8% |
| United States | 4.1% |
Where the Silence audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~400K | 1.29× | |
| 02 | Puglia | ~300K | 1.26× | |
| 03 | Lazio | ~600K | 1.23× | |
| 04 | Lombardy | ~800K | 1.16× | |
| 05 | Tuscany | ~300K | 1.12× | |
| 06 | Emilia-Romagna | ~300K | 1.08× | |
| 07 | Piedmont | ~300K | 1.08× | |
| 08 | Veneto | ~300K | 1.07× | |
| 09 | Liguria | ~100K | 1.03× | |
| 10 | Marche | ~100K | 1.03× | |
| 11 | Abruzzo | ~90K | 1.02× | |
| 12 | Campania | ~400K | 0.97× | |
| 13 | Umbria | ~60K | 0.97× | |
| 14 | Calabria | ~100K | 0.96× | |
| 15 | Sardinia | ~100K | 0.94× | |
| 16 | Trentino-Alto Adige/Südtirol | ~70K | 0.93× | |
| 17 | Friuli-Venezia Giulia | ~70K | 0.91× | |
| 18 | Basilicata | ~30K | 0.89× | |
| 19 | Aosta Valley | ~9K | 0.88× | |
| 20 | Molise | ~20K | 0.86× |
The strongest cross-interests of the Silence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 6.21× | ||
| 02 | New Testament | Politics & Society | 6.05× | ||
| 03 | Satire | Literature | 4.45× | ||
| 04 | Rose | Home & Garden | 3.90× | ||
| 05 | Mediaset | Technology & Electronics | 3.42× | ||
| 06 | Nostalgia | Home & Garden | 3.35× | ||
| 07 | General practitioner | Health | 3.20× | ||
| 08 | Genetics | Kids & Family | 3.13× | ||
| 09 | Singer-songwriter | Music & Radio | 2.79× | ||
| 10 | Sustainable energy | Home & Garden | 2.75× | ||
| 11 | Volunteering | Politics & Society | 2.74× | ||
| 12 | Internet & Social Media | 2.71× | |||
| 13 | Renewable energy | Business & Career | 2.47× | ||
| 14 | Diary | Kids & Family | 2.43× | ||
| 15 | Personal finance | Business & Career | 2.26× | ||
| 16 | corriere dello sport | Sports | 2.13× | ||
| 17 | Politics | Politics & Society | 1.80× | ||
| 18 | Il Giornale | News | 1.75× | ||
| 19 | Religion | Business & Career | 1.66× | ||
| 20 | Recipes | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.95× | |
| Healthy Lifestyle | BALANCE | 1.73× | |
| Individualism | JOY | 1.66× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.82× | |
| Risk Appetite | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.84× |
Silence has an estimated audience of 3,907,840 people in Italy, concentrated in Lombardy and Lazio.
56.9% of Silence fans are female, 43.1% are male, with an average age of 51.2 years.
Silence fans show strongest brand affinity for Wikipedia (6.21×), WhatsApp (2.71×), and Personal finance (2.26×) over the country average.
Silence fans in Italy are most concentrated in Lombardy (reach ~800K), Lazio (reach ~600K), and Sicilia (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Silence itself, the audience over-indexes on WhatsApp (2.71×), Personal finance (2.26×), Singer-songwriter (2.79×), and Satire (4.45×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Silence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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