A data profile of the people who buy, follow and care about Genetics in Italy — modelled from more than twelve digital signal sources. Genetics has an estimated audience of 9,880,219 people in Italy.
The average Genetics fan in Italy is 44.5 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Message in a Bottle (film), Girl, Women's rights, with strongest over-indexing on Message in a Bottle (film) (4.92× the country average).
Demographically, the Genetics audience skews more female with an average age of 44.5, and over-indexes on personality traits such as Spirituality, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Genetics fan in Italy is more female, around 44.5 years old, with strong Spirituality tendencies and a notable affinity for Message in a Bottle (film).
The key figures that characterise the Genetics profile in Italy.
71.7% are female, 28.3% are male, average age 44.5.
| Metric | Value |
|---|---|
| Female | 71.7% |
| Male | 28.3% |
| Average age | 44.5 |
| Estimated audience size | 9,880,219 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Genetics audience comes from Italy.
| Country | Share |
|---|---|
| United States | 29.8% |
| Italy | 7.0% |
| United Kingdom | 6.6% |
Where the Genetics audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1.5M | 1.55× | |
| 02 | Puglia | ~800K | 1.14× | |
| 03 | Lombardy | ~2M | 1.13× | |
| 04 | Sicilia | ~900K | 1.09× | |
| 05 | Molise | ~50K | 1.04× | |
| 06 | Lazio | ~1M | 1.02× | |
| 07 | Basilicata | ~90K | 1.02× | |
| 08 | Calabria | ~300K | 1.01× | |
| 09 | Aosta Valley | ~30K | 1.01× | |
| 10 | Tuscany | ~600K | 0.98× | |
| 11 | Marche | ~200K | 0.97× | |
| 12 | Veneto | ~700K | 0.96× | |
| 13 | Umbria | ~200K | 0.96× | |
| 14 | Emilia-Romagna | ~800K | 0.95× | |
| 15 | Piedmont | ~700K | 0.95× | |
| 16 | Abruzzo | ~200K | 0.95× | |
| 17 | Friuli-Venezia Giulia | ~200K | 0.95× | |
| 18 | Liguria | ~300K | 0.94× | |
| 19 | Trentino-Alto Adige/Südtirol | ~200K | 0.92× | |
| 20 | Sardinia | ~300K | 0.91× |
The strongest cross-interests of the Genetics audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Women's rights | Politics & Society | 5.78× | ||
| 02 | Adolescence | Health | 5.17× | ||
| 03 | Message in a Bottle (film) | Movies & TV | 4.92× | ||
| 04 | Girl | Kids & Family | 4.43× | ||
| 05 | Gender | Politics & Society | 3.62× | ||
| 06 | Childbirth | Kids & Family | 3.52× | ||
| 07 | Culinary art | Arts & Culture | 2.95× | ||
| 08 | 3BMeteo | News | 2.39× | ||
| 09 | SuperEnalotto | Games | 2.33× | ||
| 10 | TgCom24 | News | 2.20× | ||
| 11 | Arts and music | Arts & Culture | 1.91× | ||
| 12 | Milan | Travel & Leisure | 1.87× | ||
| 13 | Nature | Home & Garden | 1.77× | ||
| 14 | Photography | Arts & Culture | 1.74× | ||
| 15 | Rome | Travel & Leisure | 1.71× | ||
| 16 | Cuisine | Food & Beverages | 1.68× | ||
| 17 | Pets | Pets & Animals | 1.65× | ||
| 18 | Food | Food & Beverages | 1.64× | ||
| 19 | Beauty | Beauty & Wellness | 1.56× | ||
| 20 | Italy | Travel & Leisure | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 2.11× | |
| Tradition | CONSERVATISM | 1.84× | |
| Convenience Orientation | PREMIUM | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.92× | |
| Design Affinity | PREMIUM | 0.94× | |
| Luxury Orientation | PREMIUM | 0.98× |
Genetics has an estimated audience of 9,880,219 people in Italy, concentrated in Lombardy and Campania.
71.7% of Genetics fans are female, 28.3% are male, with an average age of 44.5 years.
Genetics fans show strongest brand affinity for Message in a Bottle (film) (4.92×), Girl (4.43×), and Women's rights (5.78×) over the country average.
Genetics fans in Italy are most concentrated in Lombardy (reach ~2M), Campania (reach ~1.5M), and Lazio (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Genetics itself, the audience over-indexes on Girl (4.43×), Women's rights (5.78×), Adolescence (5.17×), and Arts and music (1.91×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Genetics. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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