Beauty Audience in Italy
Beauty has an estimated audience of 35,585,737 people in Italy. 56.8% are female, 43.2% are male, average age 42.8. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Narciso Rodriguez, Eyelid, City of Brussels, Alienware, Shopaholic.
The average Beauty fan in Italy is 42.8 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Narciso Rodriguez, Eyelid, City of Brussels, with strongest over-indexing on Narciso Rodriguez (1.65× the country average). Demographically, the Beauty audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Career Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 20 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Beauty fans
| Metric | Value |
|---|---|
| Female | 56.8% |
| Male | 43.2% |
| Average age | 42.8 |
| Estimated audience size | 35,585,737 |
Audience persona
The typical Beauty fan in Italy is more female, around 42.8 years old, with strong Career Orientation tendencies and a notable affinity for Narciso Rodriguez.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 7,762,500 | 1.33× |
| Lazio | 5,231,577 | 1.2× |
| Campania | 4,459,501 | 1.12× |
| Sicilia | 3,521,940 | 1.14× |
| Veneto | 2,972,653 | 1.06× |
| Puglia | 2,962,345 | 1.21× |
| Emilia-Romagna | 2,948,587 | 1.02× |
| Piedmont | 2,820,972 | 1.07× |
| Tuscany | 2,701,566 | 1.14× |
| Calabria | 1,350,000 | 1.29× |
| Sardinia | 867,100 | 0.87× |
| Trentino-Alto Adige/Südtirol | 834,638 | 1.26× |
| Liguria | 818,710 | 0.82× |
| Marche | 739,166 | 0.83× |
| Abruzzo | 665,303 | 0.85× |
| Umbria | 620,502 | 1.08× |
| Friuli-Venezia Giulia | 532,918 | 0.79× |
| Basilicata | 293,568 | 0.9× |
| Molise | 107,661 | 0.64× |
| Aosta Valley | 34,745 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Narciso Rodriguez | 1.65× | Fashion & Accessoires |
| Eyelid | 2.06× | Beauty & Wellness |
| City of Brussels | 2.1× | Travel & Leisure |
| Alienware | 1.51× | Technology & Electronics |
| Shopaholic | 2.14× | Movies & TV |
| Budweiser | 1.74× | Food & Beverages |
| Johnson's Baby | 1.61× | Kids & Family |
| dEpurtat.ro | 1.65× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.81 |
| Extroversion | THRILL | 1.7 |
| Community Orientation | OPEN | 1.6 |
| Family Orientation | CONSERVATISM | 1.49 |
| Social Media Usage | JOY | 1.15 |
| Spirituality | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 6.5% |
| India | 5.2% |
See Beauty audiences in other countries
More Beauty audiences in Italy
- Smile (6,875,482)
- Lip (4,861,675)
- Beauty & Fashion (4,320,425)
- Cosmetology (3,767,993)
- Beauty tips (3,365,844)
Frequently asked questions
How many fans does Beauty have in Italy?
Beauty has an estimated audience of 35,585,737 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Beauty fans?
56.8% of Beauty fans are female, 43.2% are male, with an average age of 42.8 years.
Which brands do Beauty fans like most?
Beauty fans show strongest brand affinity for Narciso Rodriguez (1.65×), Eyelid (2.06×), and City of Brussels (2.1×) over the country average.
Where do Beauty fans live in Italy?
Beauty fans in Italy are most concentrated in Lombardy (reach 7,762,500), Lazio (reach 5,231,577), and Campania (reach 4,459,501). These three regions account for the largest share of the active audience.
What other brands do Beauty fans also like?
Beyond Beauty itself, the audience over-indexes on Eyelid (2.06×), City of Brussels (2.1×), Alienware (1.51×), and Shopaholic (2.14×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.