A data profile of the people who buy, follow and care about Beauty in Mexico — modelled from more than twelve digital signal sources. Beauty has an estimated audience of 15,293,227 people in Mexico.
Beauty has an estimated audience of 15,293,227 people in Mexico. 53.2% are female, 46.8% are male, average age 34.0.
Demographically, the Beauty audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Pet Ownership, Price Sensitivity.
The key figures that characterise the Beauty profile in Mexico.
53.2% are female, 46.8% are male, average age 34.0.
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 34.0 |
| Estimated audience size | 15,293,227 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 11% |
of the worldwide Beauty audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 6.5% |
| India | 5.2% |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.82× | |
| Price Sensitivity | PREMIUM | 0.80× | |
| Creativity | OPEN | 0.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.64× | |
| Sustainability | BALANCE | 0.66× | |
| Spirituality | BALANCE | 0.66× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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