Beauty Audience in Mexico
Beauty has an estimated audience of 15,293,227 people in Mexico. 53.2% are female, 46.8% are male, average age 34.0.
Demographically, the Beauty audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Risk Appetite, Mindfulness.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Beauty fans
| Metric | Value |
|---|---|
| Female | 53.2% |
| Male | 46.8% |
| Average age | 34.0 |
| Estimated audience size | 15,293,227 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.15 |
| Mindfulness | BALANCE | 2.03 |
| Price Sensitivity | PREMIUM | 1.7 |
| Career Orientation | POWER | 1.52 |
| Design Affinity | PREMIUM | 1.37 |
| Travelling | THRILL | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.9% |
| Japan | 6.5% |
| India | 5.2% |
See Beauty audiences in other countries
More Beauty audiences in Mexico
- Smile (4,487,126)
- Cosmetology (3,546,507)
- Lip (1,124,050)
- Cuteness (933,601)
- Beauty & Fashion (561,222)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Beauty. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.