Smile Audience in Mexico
Smile has an estimated audience of 4,487,126 people in Mexico. 50.9% are female, 49.1% are male, average age 32.2. Top regions: State of Mexico, Distrito Federal, Jalisco. Top brand affinities: Dentistry, Sarcasm, Civil service, Public administration, Essay.
The average Smile fan in Mexico is 32.2 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Jalisco. Top brand affinities include Dentistry, Sarcasm, Civil service, with strongest over-indexing on Dentistry (5.82× the country average). Demographically, the Smile audience skews balanced with an average age of 32.2, and over-indexes on personality traits such as Mindfulness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: Beauty & Wellness · Type: Topic · Subtype: Beauty
Demographics of Smile fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 32.2 |
| Estimated audience size | 4,487,126 |
Audience persona
The typical Smile fan in Mexico is balanced, around 32.2 years old, with strong Mindfulness tendencies and a notable affinity for Dentistry.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 792,938 | 1.29× |
| Distrito Federal | 642,836 | 1.09× |
| Jalisco | 379,203 | 1.14× |
| Nuevo Leon | 338,521 | 1.26× |
| Veracruz (state) | 329,338 | 1.25× |
| Puebla | 285,612 | 1.2× |
| Baja California | 259,794 | 1.39× |
| Guanajuato | 248,097 | 1.17× |
| Chihuahua | 196,081 | 1.26× |
| Michoacan de Ocampo | 142,456 | 0.92× |
| Coahuila de Zaragoza | 141,498 | 1.05× |
| Yucatan | 107,167 | 1.15× |
| Chiapas | 106,792 | 0.79× |
| Sinaloa | 96,582 | 0.81× |
| Hidalgo | 90,780 | 0.83× |
| Guerrero | 89,722 | 0.79× |
| Oaxaca | 85,781 | 0.69× |
| Morelos | 76,975 | 0.99× |
| Durango | 60,448 | 0.97× |
| Aguascalientes | 54,235 | 0.95× |
| Zacatecas | 47,943 | 0.84× |
| Tlaxcala | 38,839 | 0.75× |
| Nayarit | 38,265 | 0.88× |
| Baja California Sur | 34,063 | 0.95× |
| Campeche | 27,360 | 0.8× |
| Colima | 22,152 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dentistry | 5.82× | Business & Career |
| Sarcasm | 4.65× | Politics & Society |
| Civil service | 8.89× | Politics & Society |
| Public administration | 7.57× | Business & Career |
| Essay | 8.61× | Literature |
| Game consoles | 2.51× | Technology & Electronics |
| Catholic Church | 2.61× | Politics & Society |
| Love & Sex | 5.5× | Kids & Family |
| Shellfish | 5.98× | Food & Beverages |
| Travel agency | 3.09× | Travel & Leisure |
| Real estate broker | 4.66× | Home & Garden |
| Pedro Pascal | 2.69× | Movies & TV |
| Twilight (series) | 4.17× | Movies & TV |
| Sexology | 3.58× | Kids & Family |
| Office 365 | 2.97× | Technology & Electronics |
| Statistics | 5.33× | Business & Career |
| MSN | 2.16× | News |
| Doctor of Medicine | 3.85× | Business & Career |
| Broadcasting of sports events | 3.52× | Movies & TV |
| Human rights | 4.74× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Mindfulness | BALANCE | 1.83 |
| Risk Appetite | THRILL | 1.48 |
| Spirituality | BALANCE | 1.31 |
| Travelling | THRILL | 1.29 |
| Extroversion | THRILL | 1.06 |
| Tradition | CONSERVATISM | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Brazil | 5.5% |
| United Kingdom | 4.8% |
See Smile audiences in other countries
More Beauty audiences in Mexico
- Beauty (15,293,228)
- Cosmetology (3,546,507)
- Lip (1,124,050)
- Cuteness (933,601)
- Beauty & Fashion (561,222)
Frequently asked questions
How many fans does Smile have in Mexico?
Smile has an estimated audience of 4,487,126 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of Smile fans?
50.9% of Smile fans are female, 49.1% are male, with an average age of 32.2 years.
Which brands do Smile fans like most?
Smile fans show strongest brand affinity for Dentistry (5.82×), Sarcasm (4.65×), and Civil service (8.89×) over the country average.
Where do Smile fans live in Mexico?
Smile fans in Mexico are most concentrated in State of Mexico (reach 792,938), Distrito Federal (reach 642,836), and Jalisco (reach 379,203). These three regions account for the largest share of the active audience.
What other brands do Smile fans also like?
Beyond Smile itself, the audience over-indexes on Sarcasm (4.65×), Civil service (8.89×), Public administration (7.57×), and Essay (8.61×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Smile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.