Smile Audience in United States

Smile has an estimated audience of 33,193,473 people in United States. 57.4% are female, 42.6% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Capital One, Google News, CarGurus.

The average Smile fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Capital One, with strongest over-indexing on Google Maps (19.15× the country average). Demographically, the Smile audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

Demographics of Smile fans

Demographic split for Smile audience in United States
MetricValue
Female57.4%
Male42.6%
Average age39.8
Estimated audience size33,193,473

Audience persona

The typical Smile fan in United States is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Smile in United States
RegionReachAffinity
California4,198,3561.15×
Texas3,515,9351.23×
Florida2,384,1181.06×
New York1,861,5791×
Illinois1,235,0441.12×
Georgia1,153,9481.13×
Pennsylvania1,152,6791.03×
Ohio1,077,8991.05×
North Carolina1,023,9061.03×
Michigan935,2911.08×
Virginia863,8921.07×
New Jersey832,1410.99×
Arizona797,3391.18×
Washington721,1461.08×
Tennessee689,9601.04×
Indiana655,8101.08×
Massachusetts618,0610.95×
Maryland605,1061.06×
Colorado574,1141.1×
Missouri573,7571.07×
Louisiana494,7461.16×
South Carolina493,4780.99×
Wisconsin487,2800.98×
Minnesota463,4680.97×
Alabama449,8060.97×
Kentucky449,0551.08×
Oklahoma408,6041.11×
Oregon395,1221.04×
Utah354,2271.19×
Nevada346,8671.08×
Connecticut328,5030.99×
Arkansas291,1831.06×
Kansas285,3861.09×
Mississippi276,6961.01×
Iowa270,9300.99×
New Mexico172,7341.04×
Idaho171,4241.03×
Nebraska161,9630.97×
West Virginia146,6200.95×
Hawaii112,0210.79×
New Hampshire104,4250.8×
Maine95,7700.81×
Rhode Island89,0190.84×
Delaware80,0780.87×
Washington, District of Columbia79,6390.8×
Montana75,6540.82×
South Dakota67,0000.87×
Alaska60,4100.85×
North Dakota60,3430.88×
Vermont40,6260.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smile audience
BrandAffinityCategory
Google Maps19.15×Internet & Social Media
Indeed.com19.55×Business & Career
Capital One14.75×Business & Career
Google News15.1×News
CarGurus14.99×Cars & Mobility
Cillian Murphy29.07×Movies & TV
Circle K16.84×Shopping
Enterprise Rent-A-Car13.84×Cars & Mobility
Billy Bob Thornton17.62×Movies & TV
Khan Academy16.73×Business & Career
DeviantArt13.77×Internet & Social Media
AccuWeather12.12×Home & Garden
ICloud16.82×Technology & Electronics
Dakota Johnson16.99×Movies & TV
Hair Cuttery28.98×Beauty & Wellness
Beetlejuice7.76×Movies & TV
Jollibee15.87×Food & Beverages
Kendra Scott15.18×Fashion & Accessoires
Wattpad16.08×Internet & Social Media
Jeff Bezos16.13×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smile audience
TraitClusterScore
ExtroversionTHRILL1.46
Social Media UsageJOY1.08
Price SensitivityPREMIUM1.06
Early Adopter MentalityPOWER0.98
CreativityOPEN0.96
IndulgenceJOY0.94

Worldwide distribution

Worldwide audience distribution share by country for Smile
CountryShare
United States21.9%
Brazil5.5%
United Kingdom4.8%

See Smile audiences in other countries

More Beauty audiences in United States

Frequently asked questions

How many fans does Smile have in United States?

Smile has an estimated audience of 33,193,473 people in United States, concentrated in California and Texas.

What is the gender split and age of Smile fans?

57.4% of Smile fans are female, 42.6% are male, with an average age of 39.8 years.

Which brands do Smile fans like most?

Smile fans show strongest brand affinity for Google Maps (19.15×), Indeed.com (19.55×), and Capital One (14.75×) over the country average.

Where do Smile fans live in United States?

Smile fans in United States are most concentrated in California (reach 4,198,356), Texas (reach 3,515,935), and Florida (reach 2,384,118). These three regions account for the largest share of the active audience.

What other brands do Smile fans also like?

Beyond Smile itself, the audience over-indexes on Indeed.com (19.55×), Capital One (14.75×), Google News (15.1×), and CarGurus (14.99×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.