Rascasse Audience Intelligence

Smile Audience in United States

A data profile of the people who buy, follow and care about Smile in United States — modelled from more than twelve digital signal sources. Smile has an estimated audience of 33,193,473 people in United States.

#3among Beauty in United States#551among Topic in United States#13in Beauty & Wellness

The average Smile fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dentistry, Genetics, Staples (Canada), with strongest over-indexing on Dentistry (2.1× the country average).

Demographically, the Smile audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Extroversion, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smile fan in United States is more female, around 39.8 years old, with strong Extroversion tendencies and a notable affinity for Dentistry.

Category: Beauty & Wellness · Type: Topic · Subtype: Beauty

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smile profile in United States.

Audience size
33.2M
in United States
Gender
57.4%♀
42.6% male
Age
39.8
average years
Country rank
#785
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smile fans

57.4% are female, 42.6% are male, average age 39.8.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for Smile audience in United States
MetricValue
Female57.4%
Male42.6%
Average age39.8
Estimated audience size33,193,473
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Smile audience in United States
Age bracketShare%
16-1919%
20-2919%
30-3919%
40-4921%
50+22%
Fig. 04

Worldwide distribution

21.9%

of the worldwide Smile audience comes from United States.

Worldwide audience distribution share by country for Smile
CountryShare
United States21.9%
Brazil5.5%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smile audience in United States is strongest.

Fig. 05

Top regions by affinity

Smile fans by region: top regions in United States
#RegionReachAffinity×
01Utah~400K1.21×
02Louisiana~500K1.16×
03Texas~3.5M1.14×
04Arizona~800K1.14×
05Georgia~1M1.10×
06Michigan~1M1.10×
07Oklahoma~400K1.10×
08California~4M1.09×
09Kentucky~500K1.08×
10Indiana~700K1.07×
11Illinois~1M1.06×
12Virginia~900K1.06×
13Maryland~600K1.06×
14Arkansas~300K1.06×
15Oregon~400K1.05×
16Kansas~300K1.05×
17Washington~700K1.04×
18Missouri~600K1.04×
19New Mexico~200K1.04×
20Idaho~200K1.04×
21Mississippi~300K1.03×
22Florida~2.5M1.02×
23Pennsylvania~1M1.02×
24Ohio~1M1.02×
25Colorado~500K1.02×
26Nevada~300K1.02×
27North Carolina~1M1.01×
28Tennessee~700K1.00×
29South Carolina~500K1.00×
30Nebraska~200K1.00×
31Alabama~500K0.99×
32Iowa~300K0.99×
33New Jersey~800K0.98×
34North Dakota~70K0.98×
35Wisconsin~500K0.97×
36Minnesota~500K0.97×
37Connecticut~300K0.97×
38West Virginia~100K0.97×
39Alaska~70K0.97×
40South Dakota~70K0.96×
41New York~2M0.95×
42Massachusetts~600K0.93×
43Delaware~80K0.90×
44Rhode Island~90K0.88×
45Hawaii~100K0.86×
46Montana~80K0.86×
47Maine~100K0.84×
48New Hampshire~100K0.83×
49Washington, District of Columbia~80K0.80×
50Vermont~50K0.79×
Fig. 06

Affinity by region

Affinity by region — Smile, United States
0.79×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smile audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smile audience
#·InterestCategoryAffinity×
01Alan TudykMovies & TV4.08×
02HormoneHealth2.13×
03DentistryBusiness & Career2.10×
04LipstickBeauty & Wellness1.85×
05Made in USABusiness & Career1.84×
06Preventive healthcareHealth1.84×
07Nail artBeauty & Wellness1.84×
08Staples (Canada)Business & Career1.83×
09WhatsAppInternet & Social Media1.83×
10EyebrowBeauty & Wellness1.83×
11Nail polishBeauty & Wellness1.81×
12Real propertyHome & Garden1.80×
13GeneticsKids & Family1.77×
14ReggaetonMusic & Radio1.65×
15High schoolBusiness & Career1.61×
16NostalgiaHome & Garden1.53×
17House musicMusic & Radio1.53×
18DonationBusiness & Career1.52×
19Creative CommonsTechnology & Electronics1.52×
20FacialBeauty & Wellness1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smile audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smile audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.39×
Price SensitivityPREMIUM1.19×
IndulgenceJOY1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smile audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.88×
Luxury OrientationPREMIUM0.91×
Healthy LifestyleBALANCE0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smile have in United States?

Smile has an estimated audience of 33,193,473 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Smile fans?

57.4% of Smile fans are female, 42.6% are male, with an average age of 39.8 years.

03

Which brands do Smile fans like most?

Smile fans show strongest brand affinity for Dentistry (2.1×), Genetics (1.77×), and Staples (Canada) (1.83×) over the country average.

04

Where do Smile fans live in United States?

Smile fans in United States are most concentrated in California (reach ~4M), Texas (reach ~3.5M), and Florida (reach ~2.5M). These three regions account for the largest share of the active audience.

05

What other brands do Smile fans also like?

Beyond Smile itself, the audience over-indexes on Genetics (1.77×), Staples (Canada) (1.83×), Real property (1.8×), and WhatsApp (1.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Beauty audiences in United States

See Smile audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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