Rascasse Audience Intelligence

Preventive healthcare Audience in United States

A data profile of the people who buy, follow and care about Preventive healthcare in United States — modelled from more than twelve digital signal sources. Preventive healthcare has an estimated audience of 18,621,620 people in United States.

#1234among Topic in United States#71in Health

The average Preventive healthcare fan in United States is 43.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Mitch McConnell, Walgreens, Dental therapist, with strongest over-indexing on Mitch McConnell (2.19× the country average).

Demographically, the Preventive healthcare audience skews more female with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Preventive healthcare fan in United States is more female, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Mitch McConnell.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Preventive healthcare profile in United States.

Audience size
18.6M
in United States
Gender
63.2%♀
36.8% male
Age
43.6
average years
Country rank
#1794
Topic in United States
Fig. 01

Search interest · 12-month trend

-19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Preventive healthcare fans

63.2% are female, 36.8% are male, average age 43.6.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Preventive healthcare audience in United States
MetricValue
Female63.2%
Male36.8%
Average age43.6
Estimated audience size18,621,620
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Preventive healthcare audience in United States
Age bracketShare%
16-1914%
20-2914%
30-3916%
40-4922%
50+34%
Fig. 04

Worldwide distribution

19.9%

of the worldwide Preventive healthcare audience comes from United States.

Worldwide audience distribution share by country for Preventive healthcare
CountryShare
United States19.9%
Brazil4.7%
Japan4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Preventive healthcare audience in United States is strongest.

Fig. 05

Top regions by affinity

Preventive healthcare fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~100K1.39×
02Texas~2M1.28×
03Mississippi~200K1.25×
04California~2.5M1.22×
05South Carolina~300K1.18×
06Nebraska~100K1.17×
07Georgia~600K1.09×
08Delaware~60K1.09×
09New Mexico~100K1.07×
10North Carolina~600K1.05×
11North Dakota~40K1.05×
12Washington, District of Columbia~60K1.04×
13Virginia~500K1.03×
14Indiana~300K1.02×
15Minnesota~300K1.02×
16Alabama~300K1.02×
17Maryland~300K1.01×
18Louisiana~200K1.01×
19Arizona~400K1.00×
20Arkansas~200K1.00×
21Rhode Island~60K1.00×
22New York~1M0.99×
23Illinois~600K0.99×
24Iowa~200K0.99×
25West Virginia~90K0.99×
26South Dakota~40K0.99×
27Alaska~40K0.99×
28Nevada~200K0.98×
29Tennessee~400K0.97×
30Vermont~30K0.97×
31Washington~400K0.96×
32Missouri~300K0.96×
33Maine~60K0.96×
34Montana~50K0.96×
35New Jersey~500K0.95×
36Colorado~300K0.95×
37Connecticut~200K0.95×
38Kansas~100K0.95×
39Hawaii~80K0.95×
40Florida~1M0.92×
41Massachusetts~300K0.92×
42Wisconsin~300K0.92×
43Kentucky~200K0.92×
44Oklahoma~200K0.92×
45New Hampshire~70K0.92×
46Oregon~200K0.91×
47Utah~200K0.91×
48Pennsylvania~600K0.89×
49Ohio~500K0.89×
50Michigan~400K0.85×
Fig. 06

Affinity by region

Affinity by region — Preventive healthcare, United States
0.85×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Preventive healthcare audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Preventive healthcare audience
#·InterestCategoryAffinity×
01Dental therapistHealth16.21×
02Medicare (United States)Health3.58×
03Health care providerHealth3.03×
04Old agePolitics & Society2.83×
05WalgreensShopping2.30×
06Mitch McConnellPolitics & Society2.19×
07SymptomHealth2.19×
08NursingBusiness & Career2.18×
09TherapyHealth2.09×
10CostcoShopping2.07×
11Dollar GeneralShopping2.00×
12United States Postal ServiceBusiness & Career2.00×
13Sam's ClubShopping1.95×
14Health careBusiness & Career1.93×
15MedicineBusiness & Career1.89×
16Bank of AmericaBusiness & Career1.87×
17Wells FargoBusiness & Career1.86×
18MSNNews1.84×
19Best BuyShopping1.84×
20Breaking newsMovies & TV1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Preventive healthcare audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Preventive healthcare audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.80×
SpiritualityBALANCE1.61×
Career OrientationPOWER1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Preventive healthcare audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.90×
ExtroversionTHRILL0.93×
Design AffinityPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Preventive healthcare have in United States?

Preventive healthcare has an estimated audience of 18,621,620 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Preventive healthcare fans?

63.2% of Preventive healthcare fans are female, 36.8% are male, with an average age of 43.6 years.

03

Which brands do Preventive healthcare fans like most?

Preventive healthcare fans show strongest brand affinity for Mitch McConnell (2.19×), Walgreens (2.3×), and Dental therapist (16.21×) over the country average.

04

Where do Preventive healthcare fans live in United States?

Preventive healthcare fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Preventive healthcare fans also like?

Beyond Preventive healthcare itself, the audience over-indexes on Walgreens (2.3×), Dental therapist (16.21×), Medicine (1.89×), and Costco (2.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Preventive healthcare audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Preventive healthcare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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