Rascasse Audience Intelligence

Old age Audience in United States

A data profile of the people who buy, follow and care about Old age in United States — modelled from more than twelve digital signal sources. Old age has an estimated audience of 25,793,025 people in United States.

#803among Topic in United States#67in Politics & Society

The average Old age fan in United States is 51.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Retirement community, Retirement, Donald Trump, with strongest over-indexing on Retirement community (5.32× the country average).

Demographically, the Old age audience skews more female with an average age of 51.0, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Old age fan in United States is more female, around 51.0 years old, with strong Family Orientation tendencies and a notable affinity for Retirement community.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Old age profile in United States.

Audience size
25.8M
in United States
Gender
62.8%♀
37.2% male
Age
51.0
average years
Country rank
#1178
Topic in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Old age fans

62.8% are female, 37.2% are male, average age 51.0.

Fig. 02

Gender split

62.8%
Female
37.2%
Male
Demographic split for Old age audience in United States
MetricValue
Female62.8%
Male37.2%
Average age51.0
Estimated audience size25,793,025
Fig. 03

Age distribution

Ø 51.0
average years
Age distribution of the Old age audience in United States
Age bracketShare%
16-196%
20-296%
30-399%
40-4922%
50+58%
Fig. 04

Worldwide distribution

30.0%

of the worldwide Old age audience comes from United States.

Worldwide audience distribution share by country for Old age
CountryShare
United States30.0%
Brazil5.3%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Old age audience in United States is strongest.

Fig. 05

Top regions by affinity

Old age fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~300K1.46×
02New York~2M1.37×
03Nebraska~200K1.36×
04Mississippi~200K1.17×
05Louisiana~400K1.16×
06Hawaii~100K1.14×
07Texas~2.5M1.13×
08Illinois~1M1.12×
09Georgia~900K1.09×
10North Carolina~800K1.09×
11Alabama~400K1.09×
12California~3M1.08×
13Virginia~700K1.07×
14Oklahoma~300K1.07×
15Ohio~800K1.06×
16Kentucky~300K1.06×
17Indiana~500K1.04×
18Wisconsin~400K1.04×
19Arkansas~200K1.03×
20Maryland~400K1.01×
21Oregon~300K1.01×
22Missouri~400K1.00×
23New Jersey~700K0.99×
24South Carolina~400K0.99×
25Utah~200K0.99×
26North Dakota~50K0.99×
27Pennsylvania~900K0.98×
28Minnesota~400K0.97×
29South Dakota~60K0.97×
30Alaska~50K0.97×
31Tennessee~500K0.96×
32Delaware~70K0.96×
33Kansas~200K0.95×
34Washington, District of Columbia~70K0.95×
35Florida~1.5M0.94×
36West Virginia~100K0.94×
37Michigan~600K0.93×
38Arizona~500K0.93×
39Washington~500K0.93×
40Maine~90K0.92×
41New Mexico~100K0.91×
42Vermont~40K0.91×
43Connecticut~200K0.90×
44New Hampshire~90K0.90×
45Idaho~100K0.89×
46Massachusetts~400K0.88×
47Nevada~200K0.88×
48Rhode Island~70K0.88×
49Montana~60K0.86×
50Colorado~300K0.83×
Fig. 06

Affinity by region

Affinity by region — Old age, United States
0.83×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Old age audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Old age audience
#·InterestCategoryAffinity×
01Retirement planningBusiness & Career5.56×
02Retirement communityKids & Family5.32×
03RetirementBusiness & Career4.48×
04Life insuranceBusiness & Career3.70×
05Robert RedfordMovies & TV3.61×
06Home insuranceBusiness & Career3.53×
07Health insuranceBusiness & Career3.38×
08PharmacyBusiness & Career2.83×
09TraditionPolitics & Society2.47×
10NostalgiaHome & Garden2.46×
11American AirlinesTravel & Leisure2.28×
12Health careBusiness & Career2.27×
13Nonprofit organizationPolitics & Society2.26×
14InsuranceBusiness & Career1.99×
15BankingBusiness & Career1.86×
16Donald TrumpPolitics & Society1.85×
17PinterestInternet & Social Media1.83×
18MedicineBusiness & Career1.81×
19Breaking newsMovies & TV1.79×
20RecipesFood & Beverages1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Old age audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Old age audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.62×
Community OrientationOPEN1.93×
Need for SecurityCONSERVATISM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Old age audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.52×
Early Adopter MentalityPOWER0.67×
Risk AppetiteTHRILL0.78×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Old age have in United States?

Old age has an estimated audience of 25,793,025 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Old age fans?

62.8% of Old age fans are female, 37.2% are male, with an average age of 51.0 years.

03

Which brands do Old age fans like most?

Old age fans show strongest brand affinity for Retirement community (5.32×), Retirement (4.48×), and Donald Trump (1.85×) over the country average.

04

Where do Old age fans live in United States?

Old age fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Old age fans also like?

Beyond Old age itself, the audience over-indexes on Retirement (4.48×), Donald Trump (1.85×), Health care (2.27×), and Retirement planning (5.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in United States

See Old age audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Old age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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