Old age Audience in United States

Old age has an estimated audience of 25,793,025 people in United States. 62.8% are female, 37.2% are male, average age 51.0. Top regions: California, Texas, Florida. Top brand affinities: Dollar General, Breaking news, Life insurance, Local news, Retirement.

The average Old age fan in United States is 51.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Dollar General, Breaking news, Life insurance, with strongest over-indexing on Dollar General (2.01× the country average). Demographically, the Old age audience skews more female with an average age of 51.0, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic

Demographics of Old age fans

Demographic split for Old age audience in United States
MetricValue
Female62.8%
Male37.2%
Average age51.0
Estimated audience size25,793,025

Audience persona

The typical Old age fan in United States is more female, around 51.0 years old, with strong Family Orientation tendencies and a notable affinity for Dollar General.

Top regions in United States

Top regions ranked by reach for Old age in United States
RegionReachAffinity
California3,529,2531.24×
Texas2,737,0801.23×
Florida1,945,9421.11×
New York1,843,5171.28×
Illinois974,5181.13×
Georgia965,6371.22×
North Carolina928,5501.2×
Pennsylvania890,1371.02×
New Jersey880,2581.34×
Ohio761,5850.96×
Virginia729,3131.16×
Michigan640,2870.95×
Maryland563,1041.27×
Arizona555,3551.05×
Tennessee528,6531.02×
Indiana525,2181.11×
Washington525,1491.01×
Massachusetts521,1581.03×
South Carolina436,2091.12×
Alabama393,6881.09×
Missouri378,1460.91×
Louisiana358,4901.08×
Minnesota345,3780.93×
Wisconsin345,3710.89×
Kentucky325,3771.01×
Colorado308,2100.76×
Oklahoma291,2571.02×
Oregon271,7560.92×
Connecticut259,1131×
Mississippi253,6951.19×
Nevada251,3341.01×
Arkansas213,3051×
Kansas186,5400.92×
Utah176,1740.76×
Iowa173,8120.82×
Hawaii135,2661.22×
New Mexico120,0710.93×
West Virginia112,1980.93×
Idaho93,2480.72×
Nebraska90,5260.7×
Maine83,2670.9×
Delaware82,6081.16×
New Hampshire80,1210.79×
Rhode Island77,3660.94×
Washington, District of Columbia57,7220.74×
Alaska55,9831.01×
Montana52,0560.73×
North Dakota46,9010.89×
South Dakota44,9580.75×
Vermont38,0470.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Old age audience
BrandAffinityCategory
Dollar General2.01×Shopping
Breaking news1.87×Movies & TV
Life insurance3.08×Business & Career
Local news2.08×News
Retirement3.23×Business & Career
Health insurance2.93×Business & Career
Texas Roadhouse1.82×Food & Beverages
CNN1.55×Movies & TV
Real property2.44×Home & Garden
Retirement community3.61×Kids & Family
Chase (bank)2.16×Business & Career
Dentistry2.42×Business & Career
Diabetes mellitus awareness2.97×Health
Diabetes mellitus type 2 awareness4.11×Health
Wells Fargo1.57×Business & Career
Singer-songwriter1.6×Music & Radio
Menards1.99×Home & Garden
J. C. Penney1.99×Shopping
Home insurance2.64×Business & Career
Home Appliances1.58×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Old age audience
TraitClusterScore
Family OrientationCONSERVATISM1.64
Need for SecurityCONSERVATISM1.28
TravellingTHRILL1.21
Quality AwarenessPREMIUM1.2
Career OrientationPOWER1.06
Price SensitivityPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Old age
CountryShare
United States30.0%
Brazil5.3%
United Kingdom4.5%

See Old age audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does Old age have in United States?

Old age has an estimated audience of 25,793,025 people in United States, concentrated in California and Texas.

What is the gender split and age of Old age fans?

62.8% of Old age fans are female, 37.2% are male, with an average age of 51.0 years.

Which brands do Old age fans like most?

Old age fans show strongest brand affinity for Dollar General (2.01×), Breaking news (1.87×), and Life insurance (3.08×) over the country average.

Where do Old age fans live in United States?

Old age fans in United States are most concentrated in California (reach 3,529,253), Texas (reach 2,737,080), and Florida (reach 1,945,942). These three regions account for the largest share of the active audience.

What other brands do Old age fans also like?

Beyond Old age itself, the audience over-indexes on Breaking news (1.87×), Life insurance (3.08×), Local news (2.08×), and Retirement (3.23×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Old age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.