Rascasse Audience Intelligence

Old age Audience in Germany

A data profile of the people who buy, follow and care about Old age in Germany — modelled from more than twelve digital signal sources. Old age has an estimated audience of 937,254 people in Germany.

#3295among Topic in Germany#306in Politics & Society

The average Old age fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Maria Callas, Mercadona, Elderly care, with strongest over-indexing on Maria Callas (20× the country average).

Demographically, the Old age audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Old age fan in Germany is more female, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Maria Callas.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Old age profile in Germany.

Audience size
937K
in Germany
Gender
67.3%♀
32.7% male
Age
42.8
average years
Country rank
#6916
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Old age fans

67.3% are female, 32.7% are male, average age 42.8.

Fig. 02

Gender split

67.3%
Female
32.7%
Male
Demographic split for Old age audience in Germany
MetricValue
Female67.3%
Male32.7%
Average age42.8
Estimated audience size937,254
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the Old age audience in Germany
Age bracketShare%
16-1915%
20-2913%
30-3918%
40-4926%
50+28%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Old age audience comes from Germany.

Worldwide audience distribution share by country for Old age
CountryShare
United States30.0%
Brazil5.3%
United Kingdom4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Old age audience in Germany is strongest.

Fig. 05

Top regions by affinity

Old age fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~20K1.32×
02Sachsen-Anhalt~30K1.10×
03Sachsen~50K1.03×
04Hessen~70K1.01×
05Schleswig-Holstein~30K1.01×
06Mecklenburg-Vorpommern~20K1.01×
07Thüringen~20K1.00×
08Nordrhein-Westfalen~200K0.99×
09Niedersachsen~90K0.99×
10Rheinland-Pfalz~50K0.99×
11Bremen~8K0.97×
12Brandenburg~30K0.96×
13Bayern~100K0.94×
14Hamburg~20K0.94×
15Berlin~40K0.93×
16Baden-Württemberg~100K0.91×
Fig. 06

Affinity by region

Affinity by region — Old age, Germany
0.91×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Old age audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Old age audience
#·InterestCategoryAffinity×
01MercadonaShopping25.74×
02Maria CallasMusic & Radio20.00×
03NovartisHealth15.00×
04Elderly careHealth13.00×
05RetirementBusiness & Career11.38×
06NeurologyBusiness & Career8.42×
07Retirement homeHome & Garden8.40×
08Retirement communityKids & Family7.72×
09Retirement planningBusiness & Career7.58×
10PhilanthropyArts & Culture5.78×
11Health insuranceBusiness & Career5.53×
12HugendubelShopping3.29×
13FocusNews3.10×
14Job interviewBusiness & Career2.99×
15NatureHome & Garden2.48×
16VacationsTravel & Leisure2.48×
17Health careBusiness & Career2.32×
18TagesschauMovies & TV2.28×
19Netto Marken-DiscountShopping1.98×
20FamilyKids & Family1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Old age audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Old age audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.18×
Community OrientationOPEN2.58×
Healthy LifestyleBALANCE2.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Old age audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.92×
Luxury OrientationPREMIUM0.92×
Social Media UsageJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Old age have in Germany?

Old age has an estimated audience of 937,254 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Old age fans?

67.3% of Old age fans are female, 32.7% are male, with an average age of 42.8 years.

03

Which brands do Old age fans like most?

Old age fans show strongest brand affinity for Maria Callas (20×), Mercadona (25.74×), and Elderly care (13×) over the country average.

04

Where do Old age fans live in Germany?

Old age fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Old age fans also like?

Beyond Old age itself, the audience over-indexes on Mercadona (25.74×), Elderly care (13×), Tagesschau (2.28×), and Nature (2.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Old age audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Old age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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