Old age Audience in Germany
Old age has an estimated audience of 937,254 people in Germany. 67.3% are female, 32.7% are male, average age 42.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Western Union, Mercadona, Real property, José Carreras, Retirement.
The average Old age fan in Germany is 42.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Western Union, Mercadona, Real property, with strongest over-indexing on Western Union (12.89× the country average). Demographically, the Old age audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Family Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Old age fans
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 42.8 |
| Estimated audience size | 937,254 |
Audience persona
The typical Old age fan in Germany is more female, around 42.8 years old, with strong Family Orientation tendencies and a notable affinity for Western Union.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 212,414 | 1.04× |
| Bayern | 146,332 | 0.97× |
| Baden-Württemberg | 117,636 | 0.92× |
| Niedersachsen | 92,870 | 1.02× |
| Hessen | 73,450 | 1.03× |
| Sachsen | 48,025 | 1.04× |
| Rheinland-Pfalz | 46,302 | 0.99× |
| Berlin | 40,796 | 0.97× |
| Schleswig-Holstein | 33,537 | 1× |
| Brandenburg | 28,131 | 0.97× |
| Sachsen-Anhalt | 25,382 | 1.05× |
| Thüringen | 23,042 | 0.96× |
| Hamburg | 20,004 | 0.94× |
| Mecklenburg-Vorpommern | 17,136 | 0.96× |
| Saarland | 14,739 | 1.28× |
| Bremen | 7,487 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Western Union | 12.89× | Business & Career |
| Mercadona | 29.92× | Shopping |
| Real property | 7.85× | Home & Garden |
| José Carreras | 20× | Music & Radio |
| Retirement | 14.63× | Business & Career |
| Elderly care | 11.43× | Health |
| Retirement community | 9.07× | Kids & Family |
| Vacation rental | 4.75× | Travel & Leisure |
| Retirement home | 10.11× | Home & Garden |
| Focus | 3.43× | News |
| Pets | 1.7× | Pets & Animals |
| Image scanner | 9.83× | Technology & Electronics |
| Self care | 2.91× | Health |
| Vacations | 2.31× | Travel & Leisure |
| Family | 1.66× | Kids & Family |
| Maria Callas | 7.76× | Music & Radio |
| Language education | 4.41× | Business & Career |
| Pillow | 3.67× | Home & Garden |
| Cat food | 2.72× | Pets & Animals |
| Automobiles | 1.58× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.9 |
| Healthy Lifestyle | BALANCE | 2.22 |
| Community Orientation | OPEN | 1.62 |
| LGBTQ+ Identity | OPEN | 1.6 |
| Pet Ownership | JOY | 1.59 |
| Mindfulness | BALANCE | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.0% |
| Brazil | 5.3% |
| United Kingdom | 4.5% |
See Old age audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Old age have in Germany?
Old age has an estimated audience of 937,254 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Old age fans?
67.3% of Old age fans are female, 32.7% are male, with an average age of 42.8 years.
Which brands do Old age fans like most?
Old age fans show strongest brand affinity for Western Union (12.89×), Mercadona (29.92×), and Real property (7.85×) over the country average.
Where do Old age fans live in Germany?
Old age fans in Germany are most concentrated in Nordrhein-Westfalen (reach 212,414), Bayern (reach 146,332), and Baden-Württemberg (reach 117,636). These three regions account for the largest share of the active audience.
What other brands do Old age fans also like?
Beyond Old age itself, the audience over-indexes on Mercadona (29.92×), Real property (7.85×), José Carreras (20×), and Retirement (14.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Old age. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.