Health insurance Audience in Germany
Health insurance has an estimated audience of 2,077,862 people in Germany. 56.2% are female, 43.8% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Huk24, Techniker Krankenkasse, Barmer, Doctolib, AOK.
The average Health insurance fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Huk24, Techniker Krankenkasse, Barmer, with strongest over-indexing on Huk24 (23.19× the country average). Demographically, the Health insurance audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Health insurance fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 44.3 |
| Estimated audience size | 2,077,862 |
Audience persona
The typical Health insurance fan in Germany is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Huk24.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 545,572 | 1.2× |
| Bayern | 354,566 | 1.06× |
| Baden-Württemberg | 294,307 | 1.04× |
| Niedersachsen | 224,304 | 1.11× |
| Hessen | 167,347 | 1.06× |
| Rheinland-Pfalz | 106,500 | 1.02× |
| Sachsen | 91,928 | 0.9× |
| Berlin | 89,316 | 0.96× |
| Schleswig-Holstein | 73,700 | 0.99× |
| Brandenburg | 60,419 | 0.94× |
| Sachsen-Anhalt | 51,414 | 0.95× |
| Hamburg | 49,458 | 1.05× |
| Thüringen | 45,909 | 0.87× |
| Mecklenburg-Vorpommern | 36,708 | 0.93× |
| Saarland | 23,748 | 0.93× |
| Bremen | 17,574 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Huk24 | 23.19× | Business & Career |
| Techniker Krankenkasse | 23.15× | Business & Career |
| Barmer | 23.15× | Business & Career |
| Doctolib | 22.85× | Health |
| AOK | 18.09× | Business & Career |
| DAK-Gesundheit | 33.69× | Business & Career |
| IKK classic | 23.15× | Business & Career |
| KKH | 28.14× | Business & Career |
| National health insurance | 21.97× | Business & Career |
| Compression garment | 21.39× | Health |
| Generali | 23.49× | Business & Career |
| Insurance law | 38.82× | Business & Career |
| Peer-to-peer lending | 57.36× | Business & Career |
| Tax exemption | 63.66× | Business & Career |
| Provinzial | 17.48× | Business & Career |
| Insurance policy | 16.63× | Business & Career |
| Nürnberger Versicherung | 18.04× | Business & Career |
| Viactiv | 33.69× | Health |
| VHV Versicherungen | 18.01× | Business & Career |
| Gothaer | 23.64× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.85 |
| Family Orientation | CONSERVATISM | 1.66 |
| Need for Security | CONSERVATISM | 1.52 |
| Career Orientation | POWER | 1.42 |
| LGBTQ+ Identity | OPEN | 1.38 |
| Travelling | THRILL | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.9% |
| Brazil | 6.6% |
| India | 5.7% |
See Health insurance audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Health insurance have in Germany?
Health insurance has an estimated audience of 2,077,862 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Health insurance fans?
56.2% of Health insurance fans are female, 43.8% are male, with an average age of 44.3 years.
Which brands do Health insurance fans like most?
Health insurance fans show strongest brand affinity for Huk24 (23.19×), Techniker Krankenkasse (23.15×), and Barmer (23.15×) over the country average.
Where do Health insurance fans live in Germany?
Health insurance fans in Germany are most concentrated in Nordrhein-Westfalen (reach 545,572), Bayern (reach 354,566), and Baden-Württemberg (reach 294,307). These three regions account for the largest share of the active audience.
What other brands do Health insurance fans also like?
Beyond Health insurance itself, the audience over-indexes on Techniker Krankenkasse (23.15×), Barmer (23.15×), Doctolib (22.85×), and AOK (18.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Health insurance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.