Gothaer Audience in Germany
Gothaer has an estimated audience of 285,475 people in Germany. 47.3% are female, 52.7% are male, average age 41.6. Top brand affinities: Health insurance, Life insurance, Home insurance, Vacation rental, Tagesschau.
Top brand affinities include Health insurance, Life insurance, Home insurance, with strongest over-indexing on Health insurance (17.4× the country average). Demographically, the Gothaer audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Indulgence.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Gothaer fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 41.6 |
| Estimated audience size | 285,475 |
Audience persona
The typical Gothaer fan in Germany is balanced, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Health insurance.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Health insurance | 17.4× | Business & Career |
| Life insurance | 13.48× | Business & Career |
| Home insurance | 11.28× | Business & Career |
| Vacation rental | 5.78× | Travel & Leisure |
| Tagesschau | 2.17× | Movies & TV |
| Liability insurance | 13.72× | Business & Career |
| RTL Television | 3.11× | Movies & TV |
| Property insurance | 11.86× | Home & Garden |
| Fachhochschule | 6.43× | Business & Career |
| Insurance | 2.93× | Business & Career |
| Commerzbank | 2.07× | Business & Career |
| Pets | 1.51× | Pets & Animals |
| Vacations | 2.15× | Travel & Leisure |
| Satire | 3.33× | Literature |
| General practitioner | 8.11× | Health |
| 1.69× | Internet & Social Media | |
| Automobiles | 1.52× | Cars & Mobility |
| Casino | 4.1× | Games |
| Bedroom furniture | 3.37× | Home & Garden |
| Transfermarkt | 2.01× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.64 |
| Indulgence | JOY | 1.42 |
| Family Orientation | CONSERVATISM | 1.35 |
| Career Orientation | POWER | 1.27 |
| Sports Activity | POWER | 1.19 |
| Travelling | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.4% |
| United States | 4.0% |
| China | 2.0% |
See Gothaer audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gothaer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.