Gothaer Audience in Germany
Gothaer has an estimated audience of 285,475 people in Germany. 47.3% are female, 52.7% are male, average age 41.6. Top brand affinities: Cocktail, Kieser Training, Stradivarius, VfL Wolfsburg, Video izle.
Top brand affinities include Cocktail, Kieser Training, Stradivarius, with strongest over-indexing on Cocktail (2.07× the country average). Demographically, the Gothaer audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Need for Security, Indulgence.
Category: Business & Career · Type: Brand · Subtype: Insurances
Demographics of Gothaer fans
| Metric | Value |
|---|---|
| Female | 47.3% |
| Male | 52.7% |
| Average age | 41.6 |
| Estimated audience size | 285,475 |
Audience persona
The typical Gothaer fan in Germany is balanced, around 41.6 years old, with strong Need for Security tendencies and a notable affinity for Cocktail.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cocktail | 2.07× | Food & Beverages |
| Kieser Training | 5.55× | Sports |
| Stradivarius | 1.85× | Shopping |
| VfL Wolfsburg | 1.81× | Sports |
| Video izle | 2.54× | |
| Preacher (comics) | 4.53× | Literature |
| Snow White (Fables) | 1.51× | Literature |
| Metamorphoses | 2.01× | Literature |
| Loincloth | 1.74× | Fashion & Accessoires |
| Peugeot 308 | 2.2× | Cars & Mobility |
| Euphonium | 5.21× | Music & Radio |
| Molly Hatchet | 6.03× | Music & Radio |
| Coworking | 1.75× | Business & Career |
| Jaguar F-Pace | 2.76× | Cars & Mobility |
| Esra Erol | 2.35× | Movies & TV |
| Brunello Cucinelli | 1.77× | Fashion & Accessoires |
| Samanyolu Haber | 1.67× | Movies & TV |
| Viator | 2.32× | Travel & Leisure |
| Fast Five | 1.84× | Movies & TV |
| 7-Eleven | 1.75× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.64 |
| Indulgence | JOY | 1.42 |
| Family Orientation | CONSERVATISM | 1.35 |
| Career Orientation | POWER | 1.27 |
| Sports Activity | POWER | 1.19 |
| Travelling | THRILL | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 81.4% |
| United States | 4.0% |
| China | 2.0% |
See Gothaer audiences in other countries
More Insurances audiences in Germany
- Huk24 (6,584,419)
- Techniker Krankenkasse (5,922,907)
- AOK (5,126,536)
- Barmer (3,888,686)
- Allianz (3,618,685)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gothaer. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.