Banking Audience in Germany
Banking has an estimated audience of 11,565,930 people in Germany. 46.9% are female, 53.1% are male, average age 39.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sparkasse, Deutsche Bank, Online banking, Curing (food preservation), Commerzbank.
The average Banking fan in Germany is 39.8 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sparkasse, Deutsche Bank, Online banking, with strongest over-indexing on Sparkasse (3.28× the country average). Demographically, the Banking audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Career Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Banking fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 39.8 |
| Estimated audience size | 11,565,930 |
Audience persona
The typical Banking fan in Germany is balanced, around 39.8 years old, with strong Career Orientation tendencies and a notable affinity for Sparkasse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,501,210 | 0.99× |
| Bayern | 1,856,239 | 1× |
| Baden-Württemberg | 1,328,549 | 0.84× |
| Niedersachsen | 1,078,428 | 0.96× |
| Hessen | 844,189 | 0.96× |
| Sachsen | 674,092 | 1.19× |
| Berlin | 610,925 | 1.18× |
| Rheinland-Pfalz | 536,379 | 0.93× |
| Brandenburg | 421,850 | 1.18× |
| Schleswig-Holstein | 407,916 | 0.98× |
| Sachsen-Anhalt | 351,858 | 1.17× |
| Thüringen | 298,039 | 1.01× |
| Hamburg | 257,208 | 0.98× |
| Mecklenburg-Vorpommern | 239,871 | 1.09× |
| Saarland | 110,770 | 0.78× |
| Bremen | 77,078 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sparkasse | 3.28× | Business & Career |
| Deutsche Bank | 3.97× | Business & Career |
| Online banking | 6.05× | Business & Career |
| Curing (food preservation) | 3.51× | Food & Beverages |
| Commerzbank | 2.49× | Business & Career |
| Tagesschau | 1.93× | Movies & TV |
| Investment banking | 4.79× | Business & Career |
| ING-DiBa | 4.72× | Business & Career |
| 1.62× | Internet & Social Media | |
| Sparda-Bank | 4.72× | Business & Career |
| Financial services | 2.36× | Business & Career |
| Consorsbank | 3.48× | Business & Career |
| Bauhaus | 1.56× | Shopping |
| Postbank | 1.86× | Business & Career |
| Aral AG | 1.62× | Cars & Mobility |
| Ryanair | 1.68× | Travel & Leisure |
| Comdirect | 3.82× | Business & Career |
| Denizbank | 15.71× | Business & Career |
| Volkswagen Bank | 3.29× | Business & Career |
| AutoScout24 | 1.51× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.73 |
| Indulgence | JOY | 1.36 |
| Luxury Orientation | PREMIUM | 1.19 |
| Sports Activity | POWER | 1.14 |
| Need for Security | CONSERVATISM | 1.11 |
| Family Orientation | CONSERVATISM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.6% |
| India | 6.6% |
| Brazil | 5.4% |
See Banking audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Banking have in Germany?
Banking has an estimated audience of 11,565,930 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Banking fans?
46.9% of Banking fans are female, 53.1% are male, with an average age of 39.8 years.
Which brands do Banking fans like most?
Banking fans show strongest brand affinity for Sparkasse (3.28×), Deutsche Bank (3.97×), and Online banking (6.05×) over the country average.
Where do Banking fans live in Germany?
Banking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,501,210), Bayern (reach 1,856,239), and Baden-Württemberg (reach 1,328,549). These three regions account for the largest share of the active audience.
What other brands do Banking fans also like?
Beyond Banking itself, the audience over-indexes on Deutsche Bank (3.97×), Online banking (6.05×), Curing (food preservation) (3.51×), and Commerzbank (2.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.