Investment banking Audience in Germany
Investment banking has an estimated audience of 3,590,226 people in Germany. 45.7% are female, 54.3% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Commerzbank, Deutsche Bank, Postbank, Friedrich Merz, AutoScout24.
The average Investment banking fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Commerzbank, Deutsche Bank, Postbank, with strongest over-indexing on Commerzbank (3.9× the country average). Demographically, the Investment banking audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Investment banking fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 37.9 |
| Estimated audience size | 3,590,226 |
Audience persona
The typical Investment banking fan in Germany is balanced, around 37.9 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 933,770 | 1.19× |
| Bayern | 686,012 | 1.19× |
| Baden-Württemberg | 592,901 | 1.21× |
| Hessen | 574,215 | 2.1× |
| Niedersachsen | 339,560 | 0.97× |
| Rheinland-Pfalz | 204,884 | 1.14× |
| Berlin | 200,642 | 1.25× |
| Schleswig-Holstein | 122,897 | 0.95× |
| Hamburg | 116,531 | 1.44× |
| Brandenburg | 82,824 | 0.74× |
| Sachsen | 73,736 | 0.42× |
| Sachsen-Anhalt | 51,570 | 0.55× |
| Thüringen | 51,073 | 0.56× |
| Saarland | 34,074 | 0.77× |
| Mecklenburg-Vorpommern | 33,584 | 0.49× |
| Bremen | 31,412 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commerzbank | 3.9× | Business & Career |
| Deutsche Bank | 3.34× | Business & Career |
| Postbank | 2.45× | Business & Career |
| Friedrich Merz | 2.53× | Politics & Society |
| AutoScout24 | 1.54× | Cars & Mobility |
| Trade Republic | 2.86× | Business & Career |
| Futures contract | 1.72× | Business & Career |
| Bundesagentur für Arbeit | 1.69× | Politics & Society |
| Consorsbank | 2.71× | Business & Career |
| BlackRock | 5.41× | Business & Career |
| Property finder | 1.98× | Home & Garden |
| Immowelt | 1.5× | Home & Garden |
| Volkswagen Bank | 2.51× | Business & Career |
| ING-DiBa | 2.78× | Business & Career |
| Domain Name System | 1.65× | Internet & Social Media |
| Online banking | 2.54× | Business & Career |
| Petrol engine | 1.58× | Cars & Mobility |
| Return on investment | 3.91× | Business & Career |
| Chairman | 3.73× | Business & Career |
| Stock market index | 3.75× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.41 |
| Risk Appetite | THRILL | 2.28 |
| Luxury Orientation | PREMIUM | 1.67 |
| Indulgence | JOY | 1.58 |
| Need for Security | CONSERVATISM | 1.45 |
| Quality Awareness | PREMIUM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.9% |
| India | 9.5% |
| Brazil | 4.8% |
See Investment banking audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
Frequently asked questions
How many fans does Investment banking have in Germany?
Investment banking has an estimated audience of 3,590,226 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Investment banking fans?
45.7% of Investment banking fans are female, 54.3% are male, with an average age of 37.9 years.
Which brands do Investment banking fans like most?
Investment banking fans show strongest brand affinity for Commerzbank (3.9×), Deutsche Bank (3.34×), and Postbank (2.45×) over the country average.
Where do Investment banking fans live in Germany?
Investment banking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 933,770), Bayern (reach 686,012), and Baden-Württemberg (reach 592,901). These three regions account for the largest share of the active audience.
What other brands do Investment banking fans also like?
Beyond Investment banking itself, the audience over-indexes on Deutsche Bank (3.34×), Postbank (2.45×), Friedrich Merz (2.53×), and AutoScout24 (1.54×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Investment banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.