Rascasse Audience Intelligence

Investment banking Audience in Germany

A data profile of the people who buy, follow and care about Investment banking in Germany — modelled from more than twelve digital signal sources. Investment banking has an estimated audience of 3,590,226 people in Germany.

#75among Field of study in Germany#1044among Topic in Germany#185in Business & Career

The average Investment banking fan in Germany is 37.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Commerzbank, Deutsche Bank, Postbank, with strongest over-indexing on Commerzbank (3.9× the country average).

Demographically, the Investment banking audience skews balanced with an average age of 37.9, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Investment banking fan in Germany is balanced, around 37.9 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Investment banking profile in Germany.

Audience size
3.6M
in Germany
Gender
45.7%♀
54.3% male
Age
37.9
average years
Country rank
#1694
Topic in Germany
Fig. 01

Search interest · 12-month trend

-32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Investment banking fans

45.7% are female, 54.3% are male, average age 37.9.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Investment banking audience in Germany
MetricValue
Female45.7%
Male54.3%
Average age37.9
Estimated audience size3,590,226
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Investment banking audience in Germany
Age bracketShare%
16-1925%
20-2918%
30-3919%
40-4920%
50+18%
Fig. 04

Worldwide distribution

2.3%

of the worldwide Investment banking audience comes from Germany.

Worldwide audience distribution share by country for Investment banking
CountryShare
United States9.9%
India9.5%
Brazil4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Investment banking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Investment banking fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~600K2.06×
02Hamburg~100K1.35×
03Berlin~200K1.21×
04Baden-Württemberg~600K1.18×
05Bayern~700K1.16×
06Nordrhein-Westfalen~900K1.12×
07Rheinland-Pfalz~200K1.10×
08Bremen~30K1.03×
09Niedersachsen~300K0.96×
10Schleswig-Holstein~100K0.95×
11Saarland~40K0.90×
12Brandenburg~90K0.81×
13Thüringen~70K0.74×
14Sachsen-Anhalt~70K0.73×
15Mecklenburg-Vorpommern~50K0.72×
16Sachsen~100K0.63×
Fig. 06

Affinity by region

Affinity by region — Investment banking, Germany
0.63×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Investment banking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Investment banking audience
#·InterestCategoryAffinity×
01BlackRockBusiness & Career5.41×
02Return on investmentBusiness & Career3.91×
03CommerzbankBusiness & Career3.90×
04Stock market indexBusiness & Career3.75×
05ChairmanBusiness & Career3.73×
06Deutsche BankBusiness & Career3.34×
07Trade RepublicBusiness & Career2.86×
08ING-DiBaBusiness & Career2.78×
09ConsorsbankBusiness & Career2.71×
10Online bankingBusiness & Career2.54×
11Friedrich MerzPolitics & Society2.53×
12Volkswagen BankBusiness & Career2.51×
13PostbankBusiness & Career2.45×
14Property finderHome & Garden1.98×
15Futures contractBusiness & Career1.72×
16Bundesagentur für ArbeitPolitics & Society1.69×
17Domain Name SystemInternet & Social Media1.65×
18Petrol engineCars & Mobility1.58×
19AutoScout24Cars & Mobility1.54×
20ImmoweltHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Investment banking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Investment banking audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.85×
Risk AppetiteTHRILL1.27×
Quality AwarenessPREMIUM1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Investment banking audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.89×
Social Media UsageJOY0.91×
TraditionCONSERVATISM0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Investment banking have in Germany?

Investment banking has an estimated audience of 3,590,226 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Investment banking fans?

45.7% of Investment banking fans are female, 54.3% are male, with an average age of 37.9 years.

03

Which brands do Investment banking fans like most?

Investment banking fans show strongest brand affinity for Commerzbank (3.9×), Deutsche Bank (3.34×), and Postbank (2.45×) over the country average.

04

Where do Investment banking fans live in Germany?

Investment banking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~900K), Bayern (reach ~700K), and Baden-Württemberg (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Investment banking fans also like?

Beyond Investment banking itself, the audience over-indexes on Deutsche Bank (3.34×), Postbank (2.45×), AutoScout24 (1.54×), and Friedrich Merz (2.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in Germany

See Investment banking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Investment banking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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