Trade Republic Audience in Germany

Trade Republic logo

Trade Republic has an estimated audience of 3,840,923 people in Germany. 42.8% are female, 57.2% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cocktail, Gil Ofarim, CAC 40, Noodle (Gorillaz), VfL Wolfsburg.

The average Trade Republic fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cocktail, Gil Ofarim, CAC 40, with strongest over-indexing on Cocktail (2.73× the country average). Demographically, the Trade Republic audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Business & Career · Type: Brand · Subtype: Broker / Crypto

Demographics of Trade Republic fans

Demographic split for Trade Republic audience in Germany
MetricValue
Female42.8%
Male57.2%
Average age36.0
Estimated audience size3,840,923

Audience persona

The typical Trade Republic fan in Germany is more male, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for Cocktail.

Top regions in Germany

Top regions ranked by reach for Trade Republic in Germany
RegionReachAffinity
Nordrhein-Westfalen989,7691.18×
Bayern779,9351.26×
Baden-Württemberg721,6921.38×
Niedersachsen397,2471.06×
Hessen372,6951.27×
Berlin202,8491.18×
Rheinland-Pfalz198,6751.03×
Sachsen152,8970.81×
Schleswig-Holstein140,4121.02×
Brandenburg99,7260.84×
Hamburg99,4591.15×
Thüringen69,8450.71×
Sachsen-Anhalt61,6580.62×
Mecklenburg-Vorpommern51,1430.7×
Saarland40,8200.87×
Bremen30,2640.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Trade Republic audience
BrandAffinityCategory
Cocktail2.73×Food & Beverages
Gil Ofarim2.81×Music & Radio
CAC 402.2×Business & Career
Noodle (Gorillaz)3.7×Music & Radio
VfL Wolfsburg1.95×Sports
Progressive rock1.77×Music & Radio
Business English3.06×Business & Career
Farinata11.33×Food & Beverages
Handmade Gifts1.67×Kids & Family
Jaguar F-Pace4.97×Cars & Mobility
Peugeot 3082.81×Cars & Mobility
Vanity Fair España18.58×Fashion & Accessoires
Necktie3.79×Fashion & Accessoires
Makro5.87×Food & Beverages
Buddy – The Buddy Holly Story3.38×Music & Radio
Home Delivery1.91×Food & Beverages
Icon (magazine)1.68×Arts & Culture
Humans (TV series)3.17×Movies & TV
Harriet Tubman3.71×Politics & Society
Fantasy Earth: Zero3.68×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Trade Republic audience
TraitClusterScore
Risk AppetiteTHRILL2.79
Career OrientationPOWER2.39
Early Adopter MentalityPOWER1.58
Urban LifestyleOPEN1.32
Quality AwarenessPREMIUM1.31
Luxury OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Trade Republic
CountryShare
Germany50.9%
Spain14.8%
France10.4%

See Trade Republic audiences in other countries

More Broker / Crypto audiences in Germany

Frequently asked questions

How many fans does Trade Republic have in Germany?

Trade Republic has an estimated audience of 3,840,923 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Trade Republic fans?

42.8% of Trade Republic fans are female, 57.2% are male, with an average age of 36.0 years.

Which brands do Trade Republic fans like most?

Trade Republic fans show strongest brand affinity for Cocktail (2.73×), Gil Ofarim (2.81×), and CAC 40 (2.2×) over the country average.

Where do Trade Republic fans live in Germany?

Trade Republic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 989,769), Bayern (reach 779,935), and Baden-Württemberg (reach 721,692). These three regions account for the largest share of the active audience.

What other brands do Trade Republic fans also like?

Beyond Trade Republic itself, the audience over-indexes on Gil Ofarim (2.81×), CAC 40 (2.2×), Noodle (Gorillaz) (3.7×), and VfL Wolfsburg (1.95×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trade Republic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.