Trade Republic Audience in Germany
Trade Republic has an estimated audience of 3,840,923 people in Germany. 42.8% are female, 57.2% are male, average age 36.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: EToro, MarketWatch, Home insurance, Borussia Dortmund, Commerzbank.
The average Trade Republic fan in Germany is 36.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include EToro, MarketWatch, Home insurance, with strongest over-indexing on EToro (16.39× the country average). Demographically, the Trade Republic audience skews more male with an average age of 36.0, and over-indexes on personality traits such as Risk Appetite, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Broker / Crypto
Demographics of Trade Republic fans
| Metric | Value |
|---|---|
| Female | 42.8% |
| Male | 57.2% |
| Average age | 36.0 |
| Estimated audience size | 3,840,923 |
Audience persona
The typical Trade Republic fan in Germany is more male, around 36.0 years old, with strong Risk Appetite tendencies and a notable affinity for EToro.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 989,769 | 1.18× |
| Bayern | 779,935 | 1.26× |
| Baden-Württemberg | 721,692 | 1.38× |
| Niedersachsen | 397,247 | 1.06× |
| Hessen | 372,695 | 1.27× |
| Berlin | 202,849 | 1.18× |
| Rheinland-Pfalz | 198,675 | 1.03× |
| Sachsen | 152,897 | 0.81× |
| Schleswig-Holstein | 140,412 | 1.02× |
| Brandenburg | 99,726 | 0.84× |
| Hamburg | 99,459 | 1.15× |
| Thüringen | 69,845 | 0.71× |
| Sachsen-Anhalt | 61,658 | 0.62× |
| Mecklenburg-Vorpommern | 51,143 | 0.7× |
| Saarland | 40,820 | 0.87× |
| Bremen | 30,264 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EToro | 16.39× | Business & Career |
| MarketWatch | 18.58× | Business & Career |
| Home insurance | 10.23× | Business & Career |
| Borussia Dortmund | 1.76× | Sports |
| Commerzbank | 2.73× | Business & Career |
| Exchange-traded fund | 9.57× | Business & Career |
| FC Bayern Munich | 2.02× | Sports |
| 2.21× | Internet & Social Media | |
| Part-time | 4.41× | Business & Career |
| Stock market | 4.65× | Business & Career |
| Day trading | 6.44× | Business & Career |
| Deutsche Bank | 2.81× | Business & Career |
| Swing trading | 5.87× | Business & Career |
| Forex Online Trading | 6.89× | Business & Career |
| Google Maps | 1.74× | Internet & Social Media |
| Postbank | 1.95× | Business & Career |
| N26 | 4.79× | Business & Career |
| Eintracht Frankfurt | 1.76× | Sports |
| Electric guitar | 2.96× | Music & Radio |
| Electronic trading platform | 6.59× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 2.79 |
| Career Orientation | POWER | 2.39 |
| Early Adopter Mentality | POWER | 1.58 |
| Urban Lifestyle | OPEN | 1.32 |
| Quality Awareness | PREMIUM | 1.31 |
| Luxury Orientation | PREMIUM | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 50.9% |
| Spain | 14.8% |
| France | 10.4% |
See Trade Republic audiences in other countries
More Broker / Crypto audiences in Germany
- TradingView (4,051,758)
- Revolut (2,425,241)
- Scalable Capital (1,229,495)
- EToro (1,209,841)
- Sbroker (1,091,499)
Frequently asked questions
How many fans does Trade Republic have in Germany?
Trade Republic has an estimated audience of 3,840,923 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trade Republic fans?
42.8% of Trade Republic fans are female, 57.2% are male, with an average age of 36.0 years.
Which brands do Trade Republic fans like most?
Trade Republic fans show strongest brand affinity for EToro (16.39×), MarketWatch (18.58×), and Home insurance (10.23×) over the country average.
Where do Trade Republic fans live in Germany?
Trade Republic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 989,769), Bayern (reach 779,935), and Baden-Württemberg (reach 721,692). These three regions account for the largest share of the active audience.
What other brands do Trade Republic fans also like?
Beyond Trade Republic itself, the audience over-indexes on MarketWatch (18.58×), Home insurance (10.23×), Borussia Dortmund (1.76×), and Commerzbank (2.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trade Republic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.