Return on investment Audience in Germany
Return on investment has an estimated audience of 1,075,930 people in Germany. 42.9% are female, 57.1% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, Progressive rock, Cocktail, Business English, Stradivarius.
The average Return on investment fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, Progressive rock, Cocktail, with strongest over-indexing on Gil Ofarim (3.41× the country average). Demographically, the Return on investment audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Career Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Return on investment fans
| Metric | Value |
|---|---|
| Female | 42.9% |
| Male | 57.1% |
| Average age | 39.1 |
| Estimated audience size | 1,075,930 |
Audience persona
The typical Return on investment fan in Germany is more male, around 39.1 years old, with strong Career Orientation tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 272,353 | 1.16× |
| Bayern | 219,477 | 1.27× |
| Baden-Württemberg | 211,994 | 1.44× |
| Hessen | 121,227 | 1.48× |
| Niedersachsen | 100,346 | 0.96× |
| Berlin | 59,482 | 1.24× |
| Rheinland-Pfalz | 52,110 | 0.97× |
| Sachsen | 44,245 | 0.84× |
| Schleswig-Holstein | 34,688 | 0.9× |
| Hamburg | 32,284 | 1.33× |
| Brandenburg | 19,924 | 0.6× |
| Thüringen | 18,332 | 0.67× |
| Sachsen-Anhalt | 16,221 | 0.58× |
| Saarland | 11,876 | 0.9× |
| Bremen | 10,863 | 1.18× |
| Mecklenburg-Vorpommern | 10,207 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 3.41× | Music & Radio |
| Progressive rock | 3.11× | Music & Radio |
| Cocktail | 2.19× | Food & Beverages |
| Business English | 3.72× | Business & Career |
| Stradivarius | 1.97× | Shopping |
| Haberler | 1.61× | News |
| Farinata | 16.76× | Food & Beverages |
| Scorpio (comics) | 13.66× | Literature |
| Natural rubber | 2.53× | Cars & Mobility |
| Vanity Fair España | 27.15× | Fashion & Accessoires |
| Home Delivery | 2.61× | Food & Beverages |
| Jaguar F-Pace | 6.01× | Cars & Mobility |
| Hawesko | 3.49× | Food & Beverages |
| Christmas Gift | 1.5× | Kids & Family |
| Headhunters (film) | 3.93× | Movies & TV |
| Icon (magazine) | 2.07× | Arts & Culture |
| Gudrun Sjödén | 2.22× | Fashion & Accessoires |
| Noodle (Gorillaz) | 2.25× | Music & Radio |
| Necktie | 3.14× | Fashion & Accessoires |
| Peugeot 308 | 2.18× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 3.18 |
| Quality Awareness | PREMIUM | 2.75 |
| Indulgence | JOY | 2.72 |
| Luxury Orientation | PREMIUM | 2.36 |
| Risk Appetite | THRILL | 2.13 |
| Sustainability | BALANCE | 1.85 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 16.4% |
| United States | 10.8% |
| Japan | 4.1% |
See Return on investment audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Return on investment have in Germany?
Return on investment has an estimated audience of 1,075,930 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Return on investment fans?
42.9% of Return on investment fans are female, 57.1% are male, with an average age of 39.1 years.
Which brands do Return on investment fans like most?
Return on investment fans show strongest brand affinity for Gil Ofarim (3.41×), Progressive rock (3.11×), and Cocktail (2.19×) over the country average.
Where do Return on investment fans live in Germany?
Return on investment fans in Germany are most concentrated in Nordrhein-Westfalen (reach 272,353), Bayern (reach 219,477), and Baden-Württemberg (reach 211,994). These three regions account for the largest share of the active audience.
What other brands do Return on investment fans also like?
Beyond Return on investment itself, the audience over-indexes on Progressive rock (3.11×), Cocktail (2.19×), Business English (3.72×), and Stradivarius (1.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Return on investment. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.