MarketWatch Audience in Germany
MarketWatch has an estimated audience of 548,678 people in Germany. 36.0% are female, 64.0% are male, average age 42.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Money (magazine), Jason Momoa, Goldman Sachs, Stock exchange, Tipico.
The average MarketWatch fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Money (magazine), Jason Momoa, Goldman Sachs, with strongest over-indexing on Money (magazine) (73.36× the country average). Demographically, the MarketWatch audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine
Demographics of MarketWatch fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 42.6 |
| Estimated audience size | 548,678 |
Audience persona
The typical MarketWatch fan in Germany is more male, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Money (magazine).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 156,290 | 1.3× |
| Bayern | 100,961 | 1.14× |
| Baden-Württemberg | 86,893 | 1.16× |
| Hessen | 84,236 | 2.01× |
| Niedersachsen | 50,369 | 0.95× |
| Berlin | 44,844 | 1.83× |
| Rheinland-Pfalz | 26,083 | 0.95× |
| Sachsen | 16,502 | 0.61× |
| Schleswig-Holstein | 15,146 | 0.77× |
| Sachsen-Anhalt | 12,743 | 0.9× |
| Hamburg | 12,520 | 1.01× |
| Thüringen | 11,159 | 0.8× |
| Brandenburg | 8,995 | 0.53× |
| Saarland | 4,749 | 0.7× |
| Bremen | 4,506 | 0.96× |
| Mecklenburg-Vorpommern | 3,940 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Money (magazine) | 73.36× | Business & Career |
| Jason Momoa | 20.76× | Movies & TV |
| Goldman Sachs | 43.36× | Business & Career |
| Stock exchange | 20.44× | Business & Career |
| Tipico | 9.99× | Games |
| Polymarket | 16.11× | Business & Career |
| TradingView | 13.8× | Business & Career |
| Bloomberg | 50.82× | Movies & TV |
| Vincent Kompany | 17.29× | Sports |
| Passive income | 22.56× | Business & Career |
| Matt Damon | 21.74× | Movies & TV |
| Privacy law | 16.87× | Internet & Social Media |
| Trade Republic | 11.38× | Business & Career |
| Forex signals | 21.81× | Business & Career |
| Financial risk management | 37.2× | Business & Career |
| McLaren F1 | 39.13× | Sports |
| Private equity | 17.37× | Business & Career |
| Aston Martin F1 | 44.97× | Sports |
| Electronic funds transfer | 6.27× | Business & Career |
| Lando Norris | 14.39× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 4.2 |
| Risk Appetite | THRILL | 3.45 |
| Early Adopter Mentality | POWER | 3.18 |
| Career Orientation | POWER | 2.54 |
| Luxury Orientation | PREMIUM | 2.19 |
| Design Affinity | PREMIUM | 2.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 56.8% |
| Canada | 3.9% |
| United Kingdom | 2.9% |
See MarketWatch audiences in other countries
More Business & Career audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does MarketWatch have in Germany?
MarketWatch has an estimated audience of 548,678 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of MarketWatch fans?
36.0% of MarketWatch fans are female, 64.0% are male, with an average age of 42.6 years.
Which brands do MarketWatch fans like most?
MarketWatch fans show strongest brand affinity for Money (magazine) (73.36×), Jason Momoa (20.76×), and Goldman Sachs (43.36×) over the country average.
Where do MarketWatch fans live in Germany?
MarketWatch fans in Germany are most concentrated in Nordrhein-Westfalen (reach 156,290), Bayern (reach 100,961), and Baden-Württemberg (reach 86,893). These three regions account for the largest share of the active audience.
What other brands do MarketWatch fans also like?
Beyond MarketWatch itself, the audience over-indexes on Jason Momoa (20.76×), Goldman Sachs (43.36×), Stock exchange (20.44×), and Tipico (9.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for MarketWatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.