Rascasse Audience Intelligence

MarketWatch Audience in Germany

A data profile of the people who buy, follow and care about MarketWatch in Germany — modelled from more than twelve digital signal sources. MarketWatch has an estimated audience of 545,261 people in Germany.

#372among Website / Newspaper / Magazine in Germany#843in Business & Career

The average MarketWatch fan in Germany is 42.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Money (magazine), Polymarket, Jason Momoa, with strongest over-indexing on Money (magazine) (73.36× the country average).

Demographically, the MarketWatch audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical MarketWatch fan in Germany is more male, around 42.6 years old, with strong Career Orientation tendencies and a notable affinity for Money (magazine).

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MarketWatch profile in Germany.

Audience size
545K
in Germany
Gender
36.0%♀
64.0% male
Age
42.6
average years
Country rank
#10938
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of MarketWatch

36.0% are female, 64.0% are male, average age 42.6.

Fig. 02

Gender split

36.0%
Female
64.0%
Male
Demographic split for MarketWatch audience in Germany
MetricValue
Female36.0%
Male64.0%
Average age42.6
Estimated audience size545,261
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the MarketWatch audience in Germany
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4922%
50+28%
Fig. 04

Worldwide distribution

2.6%

of the worldwide MarketWatch audience comes from Germany.

Worldwide audience distribution share by country for MarketWatch
CountryShare
United States56.1%
Canada3.9%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MarketWatch audience in Germany is strongest.

Fig. 05

Top regions by affinity

MarketWatch fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.88×
02Berlin~50K1.85×
03Nordrhein-Westfalen~100K1.24×
04Bayern~100K1.12×
05Baden-Württemberg~80K1.09×
06Rheinland-Pfalz~30K1.04×
07Schleswig-Holstein~20K0.98×
08Hamburg~10K0.96×
09Niedersachsen~50K0.95×
10Sachsen-Anhalt~10K0.94×
11Bremen~4K0.92×
12Thüringen~10K0.87×
13Sachsen~20K0.83×
14Saarland~5K0.76×
15Brandenburg~10K0.60×
16Mecklenburg-Vorpommern~6K0.60×
Fig. 06

Affinity by region

Affinity by region — MarketWatch, Germany
0.60×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MarketWatch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MarketWatch audience
#·InterestCategoryAffinity×
01Money (magazine)Business & Career73.36×
02BloombergMovies & TV50.82×
03Aston Martin F1Sports44.97×
04Goldman SachsBusiness & Career43.36×
05McLaren F1Sports39.13×
06Financial risk managementBusiness & Career37.20×
07Passive incomeBusiness & Career22.56×
08Forex signalsBusiness & Career21.81×
09Matt DamonMovies & TV21.74×
10Jason MomoaMovies & TV20.76×
11Stock exchangeBusiness & Career20.44×
12Meryl StreepMovies & TV18.64×
13Private equityBusiness & Career17.37×
14Vincent KompanySports17.29×
15Privacy lawInternet & Social Media16.87×
16PolymarketBusiness & Career16.11×
17TradingViewBusiness & Career13.80×
18Trade RepublicBusiness & Career11.38×
19TipicoGames9.99×
20Electronic funds transferBusiness & Career6.27×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MarketWatch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MarketWatch audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER8.95×
Risk AppetiteTHRILL4.68×
Early Adopter MentalityPOWER2.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MarketWatch audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.90×
SpiritualityBALANCE0.91×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MarketWatch have in Germany?

MarketWatch has an estimated audience of 545,261 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of MarketWatch fans?

36.0% of MarketWatch fans are female, 64.0% are male, with an average age of 42.6 years.

03

Which brands do MarketWatch fans like most?

MarketWatch fans show strongest brand affinity for Money (magazine) (73.36×), Polymarket (16.11×), and Jason Momoa (20.76×) over the country average.

04

Where do MarketWatch fans live in Germany?

MarketWatch fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do MarketWatch fans also like?

Beyond MarketWatch itself, the audience over-indexes on Polymarket (16.11×), Jason Momoa (20.76×), Goldman Sachs (43.36×), and Vincent Kompany (17.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See MarketWatch audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for MarketWatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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