Rascasse Audience Intelligence

MarketWatch Audience in United States

A data profile of the people who buy, follow and care about MarketWatch in United States — modelled from more than twelve digital signal sources. MarketWatch has an estimated audience of 11,985,135 people in United States.

#77among Website / Newspaper / Magazine in United States#300in Business & Career

The average MarketWatch fan in United States is 46.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Cleveland Browns, Russell Wilson, Yahoo! Finance, with strongest over-indexing on Cleveland Browns (3.78× the country average).

Demographically, the MarketWatch audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical MarketWatch fan in United States is balanced, around 46.0 years old, with strong Career Orientation tendencies and a notable affinity for Cleveland Browns.

Category: Business & Career · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the MarketWatch profile in United States.

Audience size
12M
in United States
Gender
47.0%♀
53.0% male
Age
46.0
average years
Country rank
#2981
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of MarketWatch

47.0% are female, 53.0% are male, average age 46.0.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for MarketWatch audience in United States
MetricValue
Female47.0%
Male53.0%
Average age46.0
Estimated audience size11,985,135
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the MarketWatch audience in United States
Age bracketShare%
16-198%
20-2913%
30-3917%
40-4921%
50+40%
Fig. 04

Worldwide distribution

56.1%

of the worldwide MarketWatch audience comes from United States.

Worldwide audience distribution share by country for MarketWatch
CountryShare
United States56.1%
Canada3.9%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the MarketWatch audience in United States is strongest.

Fig. 05

Top regions by affinity

MarketWatch fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~300K1.44×
02Connecticut~200K1.42×
03Minnesota~200K1.38×
04New Jersey~400K1.37×
05Florida~1M1.33×
06Idaho~80K1.33×
07Montana~40K1.32×
08Massachusetts~300K1.31×
09New Hampshire~60K1.30×
10New York~900K1.27×
11Iowa~100K1.25×
12Maine~50K1.22×
13Pennsylvania~500K1.20×
14Illinois~500K1.20×
15Virginia~300K1.13×
16Vermont~20K1.13×
17Delaware~40K1.11×
18Wyoming~20K1.11×
19Maryland~200K1.09×
20Michigan~300K1.06×
21Nebraska~60K1.05×
22Colorado~200K0.99×
23Kansas~90K0.99×
24South Carolina~200K0.96×
25Ohio~400K0.95×
26South Dakota~30K0.95×
27Washington~200K0.94×
28Indiana~200K0.94×
29Oregon~100K0.94×
30Alaska~20K0.94×
31Nevada~100K0.93×
32North Carolina~300K0.91×
33Arizona~200K0.91×
34Missouri~200K0.91×
35California~1M0.87×
36Utah~90K0.87×
37New Mexico~50K0.87×
38Rhode Island~30K0.87×
39Georgia~300K0.83×
40Tennessee~200K0.82×
41Kentucky~100K0.81×
42Washington, District of Columbia~30K0.81×
43Texas~800K0.77×
44Alabama~100K0.70×
45Arkansas~70K0.70×
46Louisiana~100K0.68×
47Oklahoma~90K0.68×
48Hawaii~40K0.68×
49West Virginia~30K0.61×
50Mississippi~60K0.59×
Fig. 06

Affinity by region

Affinity by region — MarketWatch, United States
0.59×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the MarketWatch audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for MarketWatch audience
#·InterestCategoryAffinity×
01Goldman SachsBusiness & Career6.30×
02Fidelity InvestmentsBusiness & Career5.84×
03India national cricket teamSports5.52×
04Russell WilsonSports5.38×
05Morgan StanleyBusiness & Career5.33×
06Image ComicsLiterature5.06×
07White Castle (restaurant)Food & Beverages4.12×
08Apple cider vinegarFood & Beverages4.10×
09Yu-Gi-Oh! Trading Card GameGames3.87×
10Cleveland BrownsSports3.78×
11E-TradeBusiness & Career3.50×
12NFL Sunday TicketEvent3.37×
13Las Vegas RaidersSports3.31×
14WebMDHealth3.06×
15NBC Sunday Night FootballMovies & TV2.98×
16Charles Schwab CorporationBusiness & Career2.84×
17Yahoo! FinanceBusiness & Career2.34×
18Bank of AmericaBusiness & Career1.98×
19CNNMovies & TV1.74×
20Eastern Time ZonePolitics & Society1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the MarketWatch audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by MarketWatch audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.86×
Risk AppetiteTHRILL1.51×
Need for SecurityCONSERVATISM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by MarketWatch audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.94×
TraditionCONSERVATISM0.96×
Family OrientationCONSERVATISM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does MarketWatch have in United States?

MarketWatch has an estimated audience of 11,985,135 people in United States, concentrated in California and Florida.

02

What is the gender split and age of MarketWatch fans?

47.0% of MarketWatch fans are female, 53.0% are male, with an average age of 46.0 years.

03

Which brands do MarketWatch fans like most?

MarketWatch fans show strongest brand affinity for Cleveland Browns (3.78×), Russell Wilson (5.38×), and Yahoo! Finance (2.34×) over the country average.

04

Where do MarketWatch fans live in United States?

MarketWatch fans in United States are most concentrated in California (reach ~1M), Florida (reach ~1M), and New York (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do MarketWatch fans also like?

Beyond MarketWatch itself, the audience over-indexes on Russell Wilson (5.38×), Yahoo! Finance (2.34×), CNN (1.74×), and Bank of America (1.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See MarketWatch audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for MarketWatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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