MarketWatch Audience in United States

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MarketWatch has an estimated audience of 12,162,907 people in United States. 47.0% are female, 53.0% are male, average age 46.0. Top regions: California, Florida, New York. Top brand affinities: Cleveland Browns, Russell Wilson, CNN, Yahoo! Finance, Bank of America.

The average MarketWatch fan in United States is 46.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, New York. Top brand affinities include Cleveland Browns, Russell Wilson, CNN, with strongest over-indexing on Cleveland Browns (3.78× the country average). Demographically, the MarketWatch audience skews balanced with an average age of 46.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Website / Newspaper / Magazine

Demographics of MarketWatch fans

Demographic split for MarketWatch audience in United States
MetricValue
Female47.0%
Male53.0%
Average age46.0
Estimated audience size12,162,907

Audience persona

The typical MarketWatch fan in United States is balanced, around 46.0 years old, with strong Career Orientation tendencies and a notable affinity for Cleveland Browns.

Top regions in United States

Top regions ranked by reach for MarketWatch in United States
RegionReachAffinity
California1,241,0970.93×
Florida1,122,6941.36×
New York918,6511.35×
Texas834,2070.8×
Illinois525,6851.3×
Pennsylvania513,6341.25×
New Jersey430,1831.39×
Michigan361,2621.14×
North Carolina357,6750.98×
Ohio356,2240.95×
Virginia355,1821.2×
Massachusetts334,1551.39×
Georgia316,9950.85×
Wisconsin270,8341.48×
Washington240,4690.99×
Minnesota237,2261.36×
Maryland235,2541.12×
Indiana213,4270.96×
Arizona212,3830.86×
Colorado207,4641.08×
Tennessee203,5450.83×
Missouri181,4980.93×
Connecticut179,9671.48×
South Carolina176,4670.96×
Kentucky135,1970.89×
Iowa125,1411.25×
Oregon124,4390.89×
Louisiana110,6660.71×
Alabama103,0130.61×
Nevada100,0160.85×
Oklahoma96,7220.72×
Kansas94,9090.99×
Utah89,6350.82×
Idaho75,2071.23×
Arkansas64,5010.64×
Nebraska60,9501×
New Hampshire57,5401.2×
Mississippi56,4710.56×
Maine49,9301.15×
New Mexico49,3300.81×
Montana47,5081.41×
Delaware37,0131.1×
Hawaii35,0820.67×
Rhode Island34,6690.9×
West Virginia32,5380.57×
Washington, District of Columbia31,5210.86×
Vermont24,1231.13×
Alaska22,3310.86×
South Dakota21,3710.76×
Wyoming16,5010.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for MarketWatch audience
BrandAffinityCategory
Cleveland Browns3.78×Sports
Russell Wilson5.38×Sports
CNN1.74×Movies & TV
Yahoo! Finance2.34×Business & Career
Bank of America1.98×Business & Career
Fidelity Investments5.84×Business & Career
Charles Schwab Corporation2.84×Business & Career
Eastern Time Zone1.65×Politics & Society
Las Vegas Raiders3.31×Sports
Image Comics5.06×Literature
Apple cider vinegar4.1×Food & Beverages
WebMD3.06×Health
NBC Sunday Night Football2.98×Movies & TV
Shoes (American band)3.18×Music & Radio
E-Trade3.5×Business & Career
White Castle (restaurant)4.12×Food & Beverages
Yu-Gi-Oh! Trading Card Game3.87×Games
India national cricket team5.52×Sports
Goldman Sachs6.3×Business & Career
Morgan Stanley5.33×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by MarketWatch audience
TraitClusterScore
Career OrientationPOWER1.7
Early Adopter MentalityPOWER1.56
Need for SecurityCONSERVATISM1.49
Risk AppetiteTHRILL1.39
IndulgenceJOY1.38
SustainabilityBALANCE1.33

Worldwide distribution

Worldwide audience distribution share by country for MarketWatch
CountryShare
United States56.8%
Canada3.9%
United Kingdom2.9%

See MarketWatch audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does MarketWatch have in United States?

MarketWatch has an estimated audience of 12,162,907 people in United States, concentrated in California and Florida.

What is the gender split and age of MarketWatch fans?

47.0% of MarketWatch fans are female, 53.0% are male, with an average age of 46.0 years.

Which brands do MarketWatch fans like most?

MarketWatch fans show strongest brand affinity for Cleveland Browns (3.78×), Russell Wilson (5.38×), and CNN (1.74×) over the country average.

Where do MarketWatch fans live in United States?

MarketWatch fans in United States are most concentrated in California (reach 1,241,097), Florida (reach 1,122,694), and New York (reach 918,651). These three regions account for the largest share of the active audience.

What other brands do MarketWatch fans also like?

Beyond MarketWatch itself, the audience over-indexes on Russell Wilson (5.38×), CNN (1.74×), Yahoo! Finance (2.34×), and Bank of America (1.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for MarketWatch. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.