Rascasse Audience Intelligence

WebMD Audience in United States

A data profile of the people who buy, follow and care about WebMD in United States — modelled from more than twelve digital signal sources. WebMD has an estimated audience of 13,774,394 people in United States.

#63among Website / Newspaper / Magazine in United States#106in Health

The average WebMD fan in United States is 50.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include MSN, Robert Redford, Reddit, with strongest over-indexing on MSN (2.31× the country average).

Demographically, the WebMD audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Community Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical WebMD fan in United States is more female, around 50.1 years old, with strong Community Orientation tendencies and a notable affinity for MSN.

Category: Health · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the WebMD profile in United States.

Audience size
13.8M
in United States
Gender
69.2%♀
30.8% male
Age
50.1
average years
Country rank
#2570
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of WebMD

69.2% are female, 30.8% are male, average age 50.1.

Fig. 02

Gender split

69.2%
Female
30.8%
Male
Demographic split for WebMD audience in United States
MetricValue
Female69.2%
Male30.8%
Average age50.1
Estimated audience size13,774,394
Fig. 03

Age distribution

Ø 50.1
average years
Age distribution of the WebMD audience in United States
Age bracketShare%
16-194%
20-298%
30-3913%
40-4922%
50+53%
Fig. 04

Worldwide distribution

77.8%

of the worldwide WebMD audience comes from United States.

Worldwide audience distribution share by country for WebMD
CountryShare
United States77.8%
India3.3%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the WebMD audience in United States is strongest.

Fig. 05

Top regions by affinity

WebMD fans by region: top regions in United States
#RegionReachAffinity×
01Maine~70K1.37×
02West Virginia~90K1.36×
03Wisconsin~300K1.31×
04Virginia~400K1.25×
05Alabama~200K1.24×
06Arkansas~100K1.23×
07Missouri~300K1.21×
08Mississippi~100K1.20×
09Kansas~100K1.20×
10Kentucky~200K1.19×
11South Dakota~40K1.19×
12Wyoming~20K1.18×
13New Hampshire~60K1.17×
14Vermont~30K1.16×
15Iowa~100K1.15×
16Montana~40K1.15×
17South Carolina~200K1.12×
18Oklahoma~200K1.12×
19Ohio~500K1.11×
20Michigan~400K1.09×
21Minnesota~200K1.09×
22Nebraska~70K1.07×
23North Dakota~30K1.07×
24Indiana~300K1.06×
25Tennessee~300K1.05×
26Oregon~200K1.04×
27Louisiana~200K1.03×
28Pennsylvania~500K1.02×
29Idaho~70K1.02×
30North Carolina~400K1.01×
31Georgia~400K0.95×
32Delaware~40K0.94×
33Florida~900K0.93×
34Arizona~300K0.91×
35Rhode Island~40K0.91×
36Massachusetts~200K0.89×
37New Mexico~60K0.86×
38Alaska~30K0.85×
39Illinois~400K0.83×
40Connecticut~100K0.83×
41Colorado~200K0.82×
42Washington~200K0.78×
43Utah~100K0.77×
44New York~600K0.75×
45Maryland~200K0.75×
46New Jersey~300K0.74×
47Texas~900K0.72×
48Nevada~90K0.70×
49California~900K0.59×
50Hawaii~30K0.56×
Fig. 06

Affinity by region

Affinity by region — WebMD, United States
0.56×1.00×1.37×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the WebMD audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for WebMD audience
#·InterestCategoryAffinity×
01Retirement planningBusiness & Career4.75×
02CholesterolFood & Beverages4.25×
03Robert RedfordMovies & TV4.13×
04RetirementBusiness & Career3.29×
05Clinical trialHealth3.21×
06PharmacyBusiness & Career2.76×
07GeneticsKids & Family2.42×
08MSNNews2.31×
09NostalgiaHome & Garden2.31×
10RedditInternet & Social Media2.22×
11Nonprofit organizationPolitics & Society2.14×
12IKEAHome & Garden2.05×
13Health careBusiness & Career1.90×
14PinterestInternet & Social Media1.84×
15American AirlinesTravel & Leisure1.80×
16McDonald'sFood & Beverages1.76×
17NatureHome & Garden1.70×
18HappinessHealth1.66×
19MedicineBusiness & Career1.60×
20RecipesFood & Beverages1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the WebMD audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by WebMD audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.85×
Need for SecurityCONSERVATISM1.75×
Career OrientationPOWER1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by WebMD audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.79×
Pet OwnershipJOY0.93×
ExtroversionTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does WebMD have in United States?

WebMD has an estimated audience of 13,774,394 people in United States, concentrated in California and Florida.

02

What is the gender split and age of WebMD fans?

69.2% of WebMD fans are female, 30.8% are male, with an average age of 50.1 years.

03

Which brands do WebMD fans like most?

WebMD fans show strongest brand affinity for MSN (2.31×), Robert Redford (4.13×), and Reddit (2.22×) over the country average.

04

Where do WebMD fans live in United States?

WebMD fans in United States are most concentrated in California (reach ~900K), Florida (reach ~900K), and Texas (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do WebMD fans also like?

Beyond WebMD itself, the audience over-indexes on Robert Redford (4.13×), Reddit (2.22×), Health care (1.9×), and Pinterest (1.84×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See WebMD audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for WebMD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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