WebMD Audience in United States

WebMD has an estimated audience of 13,866,224 people in United States. 69.2% are female, 30.8% are male, average age 50.1. Top regions: California, Texas, Florida. Top brand affinities: Capital One, Diane Keaton, Google Maps, Google News, Indeed.com.

The average WebMD fan in United States is 50.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, Diane Keaton, Google Maps, with strongest over-indexing on Capital One (16.05× the country average). Demographically, the WebMD audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Website / Newspaper / Magazine

Demographics of WebMD fans

Demographic split for WebMD audience in United States
MetricValue
Female69.2%
Male30.8%
Average age50.1
Estimated audience size13,866,224

Audience persona

The typical WebMD fan in United States is more female, around 50.1 years old, with strong Risk Appetite tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for WebMD in United States
RegionReachAffinity
California937,7470.61×
Texas902,2260.76×
Florida877,2860.93×
New York597,6390.77×
Virginia494,3751.46×
Pennsylvania478,2951.02×
Ohio477,8851.12×
North Carolina441,1831.06×
Georgia415,1820.97×
Michigan401,9841.11×
Illinois397,0890.86×
Tennessee291,8551.05×
Indiana277,6231.1×
Wisconsin277,1101.33×
Missouri273,4261.22×
New Jersey271,6390.77×
Arizona267,7880.95×
Massachusetts253,5260.93×
Alabama242,5291.25×
South Carolina236,6431.13×
Minnesota223,5991.13×
Washington223,4810.8×
Kentucky207,4801.19×
Maryland184,4590.77×
Colorado182,0000.83×
Louisiana179,1841×
Oregon176,3211.11×
Oklahoma172,1111.12×
Arkansas141,2791.24×
Iowa133,9771.17×
Mississippi131,2681.15×
Kansas123,3551.13×
Connecticut113,9710.82×
Utah99,5180.8×
Nevada98,2420.73×
West Virginia82,9021.28×
Nebraska71,4551.03×
Idaho68,7180.99×
Maine67,0451.35×
New Hampshire61,3141.12×
New Mexico57,4560.83×
Montana42,0901.09×
Rhode Island39,8460.9×
South Dakota36,4421.14×
Delaware35,0790.92×
Hawaii31,1500.52×
North Dakota28,3861×
Vermont25,6401.05×
Alaska23,3790.79×
Wyoming21,9731.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for WebMD audience
BrandAffinityCategory
Capital One16.05×Business & Career
Diane Keaton18.1×Movies & TV
Google Maps10.3×Internet & Social Media
Google News14.84×News
Indeed.com10.18×Business & Career
AccuWeather14.17×Home & Garden
Billy Bob Thornton18.94×Movies & TV
Autism Awareness19.03×Health
MSN7.97×News
Demi Moore18.28×Movies & TV
Catherine Zeta-Jones22.49×Movies & TV
Circle K13.71×Shopping
CarGurus10.93×Cars & Mobility
Diabetes mellitus awareness12.48×Health
Bruce Willis12.33×Movies & TV
Clint Eastwood14.13×Movies & TV
Kendra Scott16.5×Fashion & Accessoires
Michael Douglas21.31×Movies & TV
Aaron Rodgers9.86×Sports
Matthew McConaughey13.84×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by WebMD audience
TraitClusterScore
Risk AppetiteTHRILL1.96
Luxury OrientationPREMIUM1.68
Family OrientationCONSERVATISM1.38
Community OrientationOPEN1.3
IndulgenceJOY1.29
Need for SecurityCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for WebMD
CountryShare
United States78.1%
India3.3%
United Kingdom1.6%

See WebMD audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does WebMD have in United States?

WebMD has an estimated audience of 13,866,224 people in United States, concentrated in California and Texas.

What is the gender split and age of WebMD fans?

69.2% of WebMD fans are female, 30.8% are male, with an average age of 50.1 years.

Which brands do WebMD fans like most?

WebMD fans show strongest brand affinity for Capital One (16.05×), Diane Keaton (18.1×), and Google Maps (10.3×) over the country average.

Where do WebMD fans live in United States?

WebMD fans in United States are most concentrated in California (reach 937,747), Texas (reach 902,226), and Florida (reach 877,286). These three regions account for the largest share of the active audience.

What other brands do WebMD fans also like?

Beyond WebMD itself, the audience over-indexes on Diane Keaton (18.1×), Google Maps (10.3×), Google News (14.84×), and Indeed.com (10.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for WebMD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.