WebMD Audience in United States
WebMD has an estimated audience of 13,866,224 people in United States. 69.2% are female, 30.8% are male, average age 50.1. Top regions: California, Texas, Florida. Top brand affinities: headspace, Goop, Israel, Cherish (group), Wok.
The average WebMD fan in United States is 50.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include headspace, Goop, Israel, with strongest over-indexing on headspace (17.84× the country average). Demographically, the WebMD audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Health · Type: Website / Newspaper / Magazine
Demographics of WebMD fans
| Metric | Value |
|---|---|
| Female | 69.2% |
| Male | 30.8% |
| Average age | 50.1 |
| Estimated audience size | 13,866,224 |
Audience persona
The typical WebMD fan in United States is more female, around 50.1 years old, with strong Risk Appetite tendencies and a notable affinity for headspace.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 937,747 | 0.61× |
| Texas | 902,226 | 0.76× |
| Florida | 877,286 | 0.93× |
| New York | 597,639 | 0.77× |
| Virginia | 494,375 | 1.46× |
| Pennsylvania | 478,295 | 1.02× |
| Ohio | 477,885 | 1.12× |
| North Carolina | 441,183 | 1.06× |
| Georgia | 415,182 | 0.97× |
| Michigan | 401,984 | 1.11× |
| Illinois | 397,089 | 0.86× |
| Tennessee | 291,855 | 1.05× |
| Indiana | 277,623 | 1.1× |
| Wisconsin | 277,110 | 1.33× |
| Missouri | 273,426 | 1.22× |
| New Jersey | 271,639 | 0.77× |
| Arizona | 267,788 | 0.95× |
| Massachusetts | 253,526 | 0.93× |
| Alabama | 242,529 | 1.25× |
| South Carolina | 236,643 | 1.13× |
| Minnesota | 223,599 | 1.13× |
| Washington | 223,481 | 0.8× |
| Kentucky | 207,480 | 1.19× |
| Maryland | 184,459 | 0.77× |
| Colorado | 182,000 | 0.83× |
| Louisiana | 179,184 | 1× |
| Oregon | 176,321 | 1.11× |
| Oklahoma | 172,111 | 1.12× |
| Arkansas | 141,279 | 1.24× |
| Iowa | 133,977 | 1.17× |
| Mississippi | 131,268 | 1.15× |
| Kansas | 123,355 | 1.13× |
| Connecticut | 113,971 | 0.82× |
| Utah | 99,518 | 0.8× |
| Nevada | 98,242 | 0.73× |
| West Virginia | 82,902 | 1.28× |
| Nebraska | 71,455 | 1.03× |
| Idaho | 68,718 | 0.99× |
| Maine | 67,045 | 1.35× |
| New Hampshire | 61,314 | 1.12× |
| New Mexico | 57,456 | 0.83× |
| Montana | 42,090 | 1.09× |
| Rhode Island | 39,846 | 0.9× |
| South Dakota | 36,442 | 1.14× |
| Delaware | 35,079 | 0.92× |
| Hawaii | 31,150 | 0.52× |
| North Dakota | 28,386 | 1× |
| Vermont | 25,640 | 1.05× |
| Alaska | 23,379 | 0.79× |
| Wyoming | 21,973 | 1.07× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| headspace | 17.84× | Health |
| Goop | 9.61× | Internet & Social Media |
| Israel | 3.7× | Travel & Leisure |
| Cherish (group) | 18.52× | Music & Radio |
| Wok | 10.41× | Food & Beverages |
| Governor of Michigan | 11.75× | Politics & Society |
| Google Home | 9.96× | Technology & Electronics |
| Hibachi | 11.15× | Food & Beverages |
| Grace Slick | 12.28× | Music & Radio |
| Jeep Wagoneer | 6.87× | Cars & Mobility |
| Cryptic crossword | 18.1× | Technology & Electronics |
| Fairy godmother | 8.23× | Literature |
| TV Fanatic | 10.84× | Movies & TV |
| Kikar HaShabbat | 16.68× | News |
| Ira Glass | 17.48× | Music & Radio |
| El Paso County, Colorado | 12.8× | Travel & Leisure |
| Grinch | 3.71× | Movies & TV |
| Whataburger | 1.57× | Food & Beverages |
| Vocal harmony | 3.91× | Music & Radio |
| Hipster | 7.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.96 |
| Luxury Orientation | PREMIUM | 1.68 |
| Family Orientation | CONSERVATISM | 1.38 |
| Community Orientation | OPEN | 1.3 |
| Indulgence | JOY | 1.29 |
| Need for Security | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.1% |
| India | 3.3% |
| United Kingdom | 1.6% |
See WebMD audiences in other countries
More Health audiences in United States
Frequently asked questions
How many fans does WebMD have in United States?
WebMD has an estimated audience of 13,866,224 people in United States, concentrated in California and Texas.
What is the gender split and age of WebMD fans?
69.2% of WebMD fans are female, 30.8% are male, with an average age of 50.1 years.
Which brands do WebMD fans like most?
WebMD fans show strongest brand affinity for headspace (17.84×), Goop (9.61×), and Israel (3.7×) over the country average.
Where do WebMD fans live in United States?
WebMD fans in United States are most concentrated in California (reach 937,747), Texas (reach 902,226), and Florida (reach 877,286). These three regions account for the largest share of the active audience.
What other brands do WebMD fans also like?
Beyond WebMD itself, the audience over-indexes on Goop (9.61×), Israel (3.7×), Cherish (group) (18.52×), and Wok (10.41×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for WebMD. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.