Top 50 Website / Newspaper / Magazines in United States
This curated ranking covers the 50 largest website / newspaper / magazines in United States, ordered by estimated audience size from Rascasse's anonymized search-behavior signals. Out of 10,796 website / newspaper / magazines tracked in United States, the 50 ranked here account for the largest measured audience reach. Instagram, YouTube and X lead the list with a combined estimated audience of 395,366,872 people. Across all 50 entries the average audience size is 43,014,168, and the largest, Instagram, reaches around 144,556,843 people in United States. Audience size is the estimated number of unique people in United States who actively engage with each website / newspaper / magazine, derived from search demand signals. Rankings reflect search-behavior signals collected across United States and are refreshed weekly.
Ranking
| Rank | Name | Audience size | Country share | Subtype | Category |
|---|---|---|---|---|---|
| 1 |  Instagram |
144,556,843 | 12.1% | Social media | Internet & Social Media |
| 2 |  YouTube |
136,959,710 | 7.0% | Social media | Movies & TV |
| 3 |  X |
113,850,319 | 18.4% | Social media | Internet & Social Media |
| 4 |  TikTok |
102,834,321 | 15.2% | Social media | Internet & Social Media |
| 5 |  Spotify |
91,131,921 | 21.8% | TV / music streaming | Internet & Social Media |
| 6 |  Pinterest |
85,915,113 | 18.8% | Social media | Internet & Social Media |
| 7 |  Facebook |
68,103,833 | 10.4% | Social media | Internet & Social Media |
| 8 |  MSN |
67,339,034 | 35.8% | News | |
| 9 |  Google Maps |
63,415,494 | 13.0% | Internet & Social Media | |
| 10 |  Reddit |
61,133,749 | 33.3% | Social media | Internet & Social Media |
| 11 |  Gmail |
56,860,735 | 7.0% | Internet & Social Media | |
| 12 |  Google Docs |
56,658,249 | 34.9% | Internet & Social Media | |
| 13 |  Google |
55,499,167 | 9.8% | Search engine | Internet & Social Media |
| 14 |  TMZ |
49,670,166 | 80.9% | Humor website | Internet & Social Media |
| 15 |  Etsy |
45,573,814 | 44.1% | Vintage fashion | Fashion & Accessoires |
| 16 |  Wikipedia |
44,921,603 | 22.5% | Internet & Social Media | |
| 17 |  Yahoo! Finance |
43,858,963 | 57.6% | Business news | Business & Career |
| 18 |  OnlyFans |
41,212,085 | 41.1% | Technology & Electronics | |
| 19 |  Craigslist |
40,768,357 | 85.8% | Marketplace | Shopping |
| 20 |  Facebook Messenger |
40,209,407 | 21.5% | Social media | Internet & Social Media |
| 21 |  Yahoo! News |
35,486,140 | 75.9% | News | |
| 22 |  Snapchat |
32,853,939 | 23.7% | Social media | Internet & Social Media |
| 23 |  House Beautiful |
32,047,301 | 84.1% | Home & Garden | |
| 24 |  Bluesky |
30,885,371 | 42.7% | Social media | Internet & Social Media |
| 25 |  Google Flights |
30,505,711 | 23.4% | Travel & Leisure | |
| 26 |  Daily Mail |
30,244,801 | 39.2% | Newspaper | News |
| 27 |  Twitch |
30,202,025 | 20.7% | Social media | Games |
| 28 |  YouTube Music |
29,645,397 | 21.1% | TV / music streaming | Internet & Social Media |
| 29 |  USA Today |
29,494,745 | 70.3% | Newspaper | News |
| 30 |  CarGurus |
29,060,802 | 86.2% | Cars & Mobility | |
| 31 |  WhatsApp |
27,833,852 | 4.7% | Social media | Internet & Social Media |
| 32 |  Apple TV |
25,971,925 | 29.0% | TV / music streaming | Movies & TV |
| 33 |  breitbart |
25,143,703 | 97.5% | Politics & Society | |
| 34 |  Google News |
24,714,486 | 33.2% | News | |
| 35 |  Groupon |
24,389,193 | 39.5% | Consulting | Internet & Social Media |
| 36 |  AccuWeather |
23,601,303 | 47.7% | Weather | Home & Garden |
| 37 |  Poshmark |
22,895,792 | 81.2% | Marketplace | Shopping |
| 38 |  The New York Times |
22,651,191 | 76.3% | Newspaper | News |
| 39 |  New York Post |
21,865,356 | 75.3% | Newspaper | News |
| 40 |  TripAdvisor |
21,294,726 | 14.8% | Travel & Leisure | |
| 41 |  MLB.com |
20,821,754 | 65.9% | Sports | |
| 42 |  Apple Music |
20,560,125 | 25.3% | TV / music streaming | Music & Radio |
| 43 |  ITunes |
20,322,884 | 22.1% | TV / music streaming | Music & Radio |
| 44 |  ancestry |
19,901,734 | 45.8% | Kids & Family | |
| 45 |  Imdb |
19,230,458 | 35.2% | Movies & TV | |
| 46 |  DeviantArt |
18,926,138 | 36.3% | Internet & Social Media | |
| 47 |  YouTube Kids |
18,916,632 | 44.0% | Social media | Movies & TV |
| 48 |  Drudge Report |
17,947,988 | 88.7% | Sports | |
| 49 |  Tumblr |
16,424,449 | 24.0% | Social media | Internet & Social Media |
| 50 |  IHeartRadio |
16,395,600 | 73.5% | TV / music streaming | Music & Radio |
Frequently asked questions
How is this Top 50 list compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each website / newspaper / magazine by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is refreshed weekly from the latest search-behavior data and re-published as a static page.
What is the largest website / newspaper / magazine in United States?
Instagram currently leads with an estimated audience of 144,556,843 people in United States.
Methodology
Audience sizes are estimated from anonymized search-behavior signals across United States. Lists below 5 entries are not published. See methodology for full details.