A data profile of the people who buy, follow and care about Psychology Today in United States — modelled from more than twelve digital signal sources. Psychology Today has an estimated audience of 31,522,448 people in United States.
Psychology Today has an estimated audience of 31,522,448 people in United States. 74.6% are female, 25.4% are male, average age 38.5. Top brand affinities: Britney Spears, Trader Joe's, Politico, Nonprofit organization, Non-alcoholic beverage.
Top brand affinities include Britney Spears, Trader Joe's, Politico, with strongest over-indexing on Britney Spears (2.95× the country average).
Demographically, the Psychology Today audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Community Orientation, Individualism.
The typical Psychology Today fan in United States is more female, around 38.5 years old, with strong Community Orientation tendencies and a notable affinity for Britney Spears.
The key figures that characterise the Psychology Today profile in United States.
74.6% are female, 25.4% are male, average age 38.5.
| Metric | Value |
|---|---|
| Female | 74.6% |
| Male | 25.4% |
| Average age | 38.5 |
| Estimated audience size | 31,522,448 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 23% | |
| 50+ | 14% |
of the worldwide Psychology Today audience comes from United States.
| Country | Share |
|---|---|
| United States | 90.9% |
| United Kingdom | 4.3% |
| Canada | 3.2% |
The strongest cross-interests of the Psychology Today audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Consumer Reports | Business & Career | 5.06× | ||
| 02 | Politico | Politics & Society | 4.37× | ||
| 03 | Late-night talk show | Movies & TV | 4.21× | ||
| 04 | Wired (magazine) | Technology & Electronics | 3.99× | ||
| 05 | YMCA | Politics & Society | 3.68× | ||
| 06 | Non-alcoholic beverage | Food & Beverages | 3.29× | ||
| 07 | Britney Spears | Music & Radio | 2.95× | ||
| 08 | Emmy Award | Movies & TV | 2.58× | ||
| 09 | Career development | Business & Career | 2.49× | ||
| 10 | Innovation | Business & Career | 2.31× | ||
| 11 | Philanthropy | Arts & Culture | 2.09× | ||
| 12 | Charitable organization | Politics & Society | 2.02× | ||
| 13 | Online newspaper | News | 2.00× | ||
| 14 | Trader Joe's | Shopping | 1.95× | ||
| 15 | IKEA | Home & Garden | 1.82× | ||
| 16 | Nonprofit organization | Politics & Society | 1.79× | ||
| 17 | Bank of America | Business & Career | 1.71× | ||
| 18 | TMZ | Internet & Social Media | 1.63× | ||
| 19 | Podcast | Music & Radio | 1.53× | ||
| 20 | Organic food | Food & Beverages | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 2.01× | |
| Individualism | JOY | 1.76× | |
| Mindfulness | BALANCE | 1.63× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.81× | |
| Luxury Orientation | PREMIUM | 0.83× | |
| Pet Ownership | JOY | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Psychology Today. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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