YMCA Audience in United States

YMCA logo

YMCA has an estimated audience of 9,472,259 people in United States. 69.9% are female, 30.1% are male, average age 41.9. Top regions: Texas, California, Florida. Top brand affinities: YWCA, Gmail, Fox News Channel, CNN, Gothamist.

The average YMCA fan in United States is 41.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include YWCA, Gmail, Fox News Channel, with strongest over-indexing on YWCA (60.46× the country average). Demographically, the YMCA audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: NGO / Political Party

Demographics of YMCA fans

Demographic split for YMCA audience in United States
MetricValue
Female69.9%
Male30.1%
Average age41.9
Estimated audience size9,472,259

Audience persona

The typical YMCA fan in United States is more female, around 41.9 years old, with strong Family Orientation tendencies and a notable affinity for YWCA.

Top regions in United States

Top regions ranked by reach for YMCA in United States
RegionReachAffinity
Texas682,9090.84×
California661,6350.64×
Florida503,1310.78×
North Carolina495,4401.74×
New York459,9910.87×
Ohio441,8351.51×
Pennsylvania419,4771.32×
Indiana327,0101.89×
Illinois317,3231.01×
Virginia314,0351.36×
Massachusetts288,5981.55×
Washington284,9201.5×
Wisconsin273,6201.92×
Georgia266,1890.91×
Michigan247,3391×
Tennessee237,9361.25×
Missouri192,8651.26×
New Jersey179,2400.74×
Minnesota178,5521.32×
South Carolina173,1671.22×
Oklahoma147,1411.4×
Kansas140,1721.88×
Maryland136,8200.84×
Kentucky136,1141.15×
Colorado110,3300.74×
Iowa109,4331.4×
Nebraska98,9752.08×
Alabama95,3620.72×
Connecticut90,5380.95×
Oregon83,8130.77×
Arizona74,4740.39×
Louisiana62,7160.51×
Idaho49,2431.04×
Nevada43,5130.47×
Mississippi38,9560.5×
Delaware38,2471.46×
Rhode Island36,2651.2×
New Hampshire33,2700.89×
West Virginia30,7410.7×
Maine29,1920.86×
Hawaii23,2590.57×
North Dakota21,7971.12×
Montana18,3600.7×
Arkansas17,3040.22×
Wyoming14,8251.06×
South Dakota14,1120.64×
Washington, District of Columbia13,7170.48×
New Mexico13,3810.28×
Utah12,6250.15×
Alaska11,6810.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for YMCA audience
BrandAffinityCategory
YWCA60.46×Politics & Society
Gmail2.54×Internet & Social Media
Fox News Channel1.59×Movies & TV
CNN1.8×Movies & TV
Gothamist12.38×Internet & Social Media
Jesus1.97×Politics & Society
Christian Church2.83×Politics & Society
Medicare (United States)3.19×Health
Planet Fitness1.74×Sports
Thought2.02×Politics & Society
Symptom1.97×Health
Christmas1.65×Kids & Family
Cancer awareness2.12×Health
Saturday1.92×Home & Garden
Week1.92×Business & Career
Aldi1.61×Shopping
Hobby Lobby1.59×Home & Garden
Season2.3×Travel & Leisure
Teacher1.87×Business & Career
Bible2.09×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by YMCA audience
TraitClusterScore
Family OrientationCONSERVATISM1.28
Community OrientationOPEN1.22
Need for SecurityCONSERVATISM1.14
Convenience OrientationPREMIUM1.1
Healthy LifestyleBALANCE1.09
Urban LifestyleOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for YMCA
CountryShare
United States65.4%
Canada6.8%
China6.2%

See YMCA audiences in other countries

More Politics & Society audiences in United States

Frequently asked questions

How many fans does YMCA have in United States?

YMCA has an estimated audience of 9,472,259 people in United States, concentrated in Texas and California.

What is the gender split and age of YMCA fans?

69.9% of YMCA fans are female, 30.1% are male, with an average age of 41.9 years.

Which brands do YMCA fans like most?

YMCA fans show strongest brand affinity for YWCA (60.46×), Gmail (2.54×), and Fox News Channel (1.59×) over the country average.

Where do YMCA fans live in United States?

YMCA fans in United States are most concentrated in Texas (reach 682,909), California (reach 661,635), and Florida (reach 503,131). These three regions account for the largest share of the active audience.

What other brands do YMCA fans also like?

Beyond YMCA itself, the audience over-indexes on Gmail (2.54×), Fox News Channel (1.59×), CNN (1.8×), and Gothamist (12.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for YMCA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.