Rascasse Audience Intelligence

Saturday Audience in United States

A data profile of the people who buy, follow and care about Saturday in United States — modelled from more than twelve digital signal sources. Saturday has an estimated audience of 44,566,932 people in United States.

#355among Topic in United States#32in Home & Garden

The average Saturday fan in United States is 40.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Real property, The Cheesecake Factory, Ticketmaster, with strongest over-indexing on Real property (2.15× the country average).

Demographically, the Saturday audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Indulgence, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Saturday fan in United States is more female, around 40.1 years old, with strong Indulgence tendencies and a notable affinity for Real property.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Saturday profile in United States.

Audience size
44.6M
in United States
Gender
56.6%♀
43.4% male
Age
40.1
average years
Country rank
#488
Topic in United States
Fig. 01

Search interest · 12-month trend

+23%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Saturday fans

56.6% are female, 43.4% are male, average age 40.1.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Saturday audience in United States
MetricValue
Female56.6%
Male43.4%
Average age40.1
Estimated audience size44,566,932
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Saturday audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3920%
40-4922%
50+22%
Fig. 04

Worldwide distribution

30.6%

of the worldwide Saturday audience comes from United States.

Worldwide audience distribution share by country for Saturday
CountryShare
United States30.6%
United Kingdom7.2%
Australia3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Saturday audience in United States is strongest.

Fig. 05

Top regions by affinity

Saturday fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~800K1.32×
02Mississippi~500K1.32×
03Georgia~1.5M1.20×
04New York~3M1.16×
05Alabama~700K1.15×
06Texas~4.5M1.14×
07South Carolina~800K1.14×
08Maryland~900K1.13×
09Arkansas~400K1.12×
10North Dakota~100K1.09×
11Florida~3M1.08×
12Michigan~1.5M1.08×
13Virginia~1M1.08×
14Illinois~1.5M1.07×
15North Carolina~1.5M1.07×
16New Jersey~1M1.07×
17Indiana~900K1.07×
18Delaware~100K1.07×
19Ohio~1.5M1.06×
20New Mexico~200K1.06×
21Tennessee~900K1.05×
22California~5M1.04×
23Pennsylvania~1.5M1.03×
24Missouri~700K1.03×
25Kansas~400K1.03×
26Oklahoma~500K1.02×
27Connecticut~500K1.02×
28West Virginia~200K1.02×
29Kentucky~600K1.01×
30Washington, District of Columbia~100K1.01×
31Massachusetts~900K0.98×
32Nevada~400K0.97×
33Hawaii~200K0.97×
34Arizona~900K0.96×
35Nebraska~200K0.96×
36Iowa~300K0.95×
37Rhode Island~100K0.95×
38Wisconsin~600K0.93×
39Minnesota~600K0.92×
40Washington~800K0.91×
41Oregon~500K0.89×
42South Dakota~90K0.88×
43Maine~100K0.86×
44Colorado~600K0.84×
45Utah~300K0.83×
46Alaska~80K0.83×
47Idaho~200K0.82×
48New Hampshire~100K0.81×
49Montana~100K0.80×
50Vermont~60K0.79×
Fig. 06

Affinity by region

Affinity by region — Saturday, United States
0.79×1.00×1.32×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Saturday audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Saturday audience
#·InterestCategoryAffinity×
01Bonefish GrillFood & Beverages3.45×
02Carrabba's Italian GrillFood & Beverages3.45×
03T.G.I. Friday'sFood & Beverages3.45×
04Cruz AzulSports3.28×
05The Cheesecake FactoryFood & Beverages3.15×
06Club AméricaSports2.81×
07Liga MXSports2.74×
08Red RobinFood & Beverages2.69×
09WWE Hall of FameSports2.19×
10Real propertyHome & Garden2.15×
11Applebee'sFood & Beverages1.82×
12ShrimpFood & Beverages1.80×
13Made in USABusiness & Career1.70×
14TicketmasterTravel & Leisure1.68×
15Chuck NorrisMovies & TV1.62×
16Jack in the BoxFood & Beverages1.60×
17Ace HardwareHome & Garden1.59×
18DentistryBusiness & Career1.57×
19DoughFood & Beverages1.53×
20Arby'sFood & Beverages1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Saturday audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Saturday audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.24×
Need for SecurityCONSERVATISM1.22×
Career OrientationPOWER1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Saturday audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
Luxury OrientationPREMIUM0.84×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Saturday have in United States?

Saturday has an estimated audience of 44,566,932 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Saturday fans?

56.6% of Saturday fans are female, 43.4% are male, with an average age of 40.1 years.

03

Which brands do Saturday fans like most?

Saturday fans show strongest brand affinity for Real property (2.15×), The Cheesecake Factory (3.15×), and Ticketmaster (1.68×) over the country average.

04

Where do Saturday fans live in United States?

Saturday fans in United States are most concentrated in California (reach ~5M), Texas (reach ~4.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Saturday fans also like?

Beyond Saturday itself, the audience over-indexes on The Cheesecake Factory (3.15×), Ticketmaster (1.68×), Liga MX (2.74×), and Ace Hardware (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Saturday audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Saturday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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