Saturday Audience in United States

Saturday logo

Saturday has an estimated audience of 44,566,932 people in United States. 56.6% are female, 43.4% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Israel, Historic site, Vocal harmony, Goop.

The average Saturday fan in United States is 40.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Israel, Historic site, with strongest over-indexing on Grinch (3.45× the country average). Demographically, the Saturday audience skews more female with an average age of 40.1, and over-indexes on personality traits such as Extroversion, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Saturday fans

Demographic split for Saturday audience in United States
MetricValue
Female56.6%
Male43.4%
Average age40.1
Estimated audience size44,566,932

Audience persona

The typical Saturday fan in United States is more female, around 40.1 years old, with strong Extroversion tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Saturday in United States
RegionReachAffinity
California5,454,1891.11×
Texas4,598,1121.2×
Florida3,451,6341.14×
New York3,126,4131.26×
Georgia1,712,3511.25×
Illinois1,700,7231.15×
Pennsylvania1,603,5591.07×
Ohio1,494,1411.09×
North Carolina1,426,3051.06×
Michigan1,327,8851.14×
New Jersey1,246,2201.1×
Virginia1,216,0631.12×
Tennessee957,2061.07×
Maryland911,3941.19×
Massachusetts910,1201.04×
Arizona879,6500.97×
Indiana869,8421.07×
Washington858,8170.96×
Missouri760,8891.06×
South Carolina748,7651.12×
Alabama715,5071.15×
Louisiana713,0591.24×
Wisconsin630,3880.94×
Colorado620,1660.88×
Minnesota597,7100.94×
Kentucky564,0941.01×
Oklahoma511,3851.03×
Mississippi475,1791.29×
Connecticut469,7591.05×
Oregon465,3450.91×
Nevada435,7271.01×
Arkansas400,8981.09×
Kansas356,2581.01×
Iowa343,0950.93×
Utah339,3740.85×
New Mexico235,6341.05×
Nebraska199,2980.89×
West Virginia198,4190.96×
Hawaii177,7130.93×
Idaho169,2070.76×
Washington, District of Columbia143,4831.07×
New Hampshire138,0480.79×
Rhode Island133,3020.94×
Maine130,8070.82×
Delaware119,0160.97×
Montana92,4700.75×
South Dakota78,2320.76×
Alaska67,6860.71×
North Dakota67,2860.73×
Vermont54,6620.7×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Saturday audience
BrandAffinityCategory
Grinch3.45×Movies & TV
Israel1.79×Travel & Leisure
Historic site3.28×Arts & Culture
Vocal harmony3.45×Music & Radio
Goop3.45×Internet & Social Media
Kendra Scott1.81×Fashion & Accessoires
Google Home3.45×Technology & Electronics
Wok3.45×Food & Beverages
Home staging2.56×Home & Garden
Captain America (1990 film)2.17×Movies & TV
Governor of Michigan3.45×Politics & Society
Fairy godmother3.45×Literature
Hibachi3.45×Food & Beverages
Cam Ward1.66×Sports
Mathcore3.45×Music & Radio
Grace Slick3.45×Music & Radio
Jeep Wagoneer2.22×Cars & Mobility
La Jolla3.45×Travel & Leisure
headspace3.45×Health
Hipster3.45×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Saturday audience
TraitClusterScore
ExtroversionTHRILL1.14
Risk AppetiteTHRILL1.04
Family OrientationCONSERVATISM1.03
Social Media UsageJOY1.02
Luxury OrientationPREMIUM1.02
Price SensitivityPREMIUM1.01

Worldwide distribution

Worldwide audience distribution share by country for Saturday
CountryShare
United States30.6%
United Kingdom7.2%
Australia3.7%

See Saturday audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Saturday have in United States?

Saturday has an estimated audience of 44,566,932 people in United States, concentrated in California and Texas.

What is the gender split and age of Saturday fans?

56.6% of Saturday fans are female, 43.4% are male, with an average age of 40.1 years.

Which brands do Saturday fans like most?

Saturday fans show strongest brand affinity for Grinch (3.45×), Israel (1.79×), and Historic site (3.28×) over the country average.

Where do Saturday fans live in United States?

Saturday fans in United States are most concentrated in California (reach 5,454,189), Texas (reach 4,598,112), and Florida (reach 3,451,634). These three regions account for the largest share of the active audience.

What other brands do Saturday fans also like?

Beyond Saturday itself, the audience over-indexes on Israel (1.79×), Historic site (3.28×), Vocal harmony (3.45×), and Goop (3.45×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Saturday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.