Rascasse Audience Intelligence

Applebee's Target Market in United States

A data profile of the people who buy, follow and care about Applebee's in United States — modelled from more than twelve digital signal sources. Applebee's has an estimated audience of 19,296,210 people in United States.

#18among Restaurants in United States#171among Brand in United States#148in Food & Beverages

The average Applebee's fan in United States is 40.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include Texas Roadhouse, Olive Garden, Outback Steakhouse, with strongest over-indexing on Texas Roadhouse (4.35× the country average).

Demographically, the Applebee's audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Indulgence, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Applebee's fan in United States is more female, around 40.7 years old, with strong Indulgence tendencies and a notable affinity for Texas Roadhouse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Applebee's profile in United States.

Audience size
19.3M
in United States
Gender
58.5%♀
41.5% male
Age
40.7
average years
Country rank
#1716
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Applebee's

58.5% are female, 41.5% are male, average age 40.7.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Applebee's audience in United States
MetricValue
Female58.5%
Male41.5%
Average age40.7
Estimated audience size19,296,210
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Applebee's audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3918%
40-4920%
50+26%
Fig. 04

Worldwide distribution

88.1%

of the worldwide Applebee's audience comes from United States.

Worldwide audience distribution share by country for Applebee's
CountryShare
United States88.1%
Mexico2.2%
Puerto Rico0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Applebee's audience in United States is strongest.

Fig. 05

Top regions by affinity

Applebee's customers by region in United States
#RegionReachAffinity×
01Delaware~100K2.22×
02Michigan~900K1.84×
03Maine~100K1.71×
04North Dakota~60K1.61×
05West Virginia~100K1.57×
06Rhode Island~90K1.52×
07New Jersey~700K1.51×
08Pennsylvania~1M1.48×
09Ohio~800K1.44×
10Mississippi~200K1.41×
11New Mexico~100K1.40×
12Indiana~500K1.38×
13Minnesota~400K1.35×
14New Hampshire~100K1.33×
15Missouri~400K1.24×
16Vermont~40K1.23×
17Iowa~200K1.17×
18Alabama~300K1.15×
19New York~1M1.14×
20South Carolina~300K1.08×
21Nebraska~100K1.07×
22Idaho~100K1.06×
23Kansas~200K1.05×
24Georgia~600K1.02×
25Washington~400K0.96×
26Kentucky~200K0.92×
27Nevada~200K0.88×
28Montana~50K0.88×
29Massachusetts~300K0.86×
30Tennessee~300K0.84×
31Florida~1M0.82×
32Louisiana~200K0.80×
33South Dakota~40K0.80×
34Virginia~400K0.79×
35Oregon~200K0.78×
36North Carolina~400K0.76×
37Maryland~200K0.76×
38Colorado~200K0.71×
39Wisconsin~200K0.65×
40Arizona~200K0.63×
41Utah~100K0.61×
42California~1M0.59×
43Illinois~400K0.57×
44Texas~900K0.56×
45Connecticut~100K0.56×
46Wyoming~20K0.54×
47Oklahoma~100K0.51×
48Arkansas~70K0.45×
49Alaska~20K0.38×
50Washington, District of Columbia~20K0.34×
Fig. 06

Affinity by region

Affinity by region — Applebee's, United States
0.34×1.00×2.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Applebee's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Applebee's audience
#·InterestCategoryAffinity×
01Chili'sFood & Beverages9.41×
02Red RobinFood & Beverages8.61×
03Bonefish GrillFood & Beverages7.53×
04Outback SteakhouseFood & Beverages6.70×
05Red LobsterFood & Beverages6.57×
06Denny'sFood & Beverages6.10×
07Olive GardenFood & Beverages5.91×
08LongHorn SteakhouseFood & Beverages5.70×
09Golden CorralFood & Beverages5.35×
10The Cheesecake FactoryFood & Beverages4.87×
11Texas RoadhouseFood & Beverages4.35×
12Panda ExpressFood & Beverages4.19×
13IHOPFood & Beverages4.17×
14Buffalo Wild WingsFood & Beverages4.15×
15WingstopFood & Beverages3.94×
16Waffle HouseFood & Beverages3.91×
17Panera BreadFood & Beverages3.46×
18Chipotle Mexican GrillFood & Beverages2.65×
19Taco BellFood & Beverages2.19×
20SubwayFood & Beverages2.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Applebee's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Applebee's audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.31×
Convenience OrientationPREMIUM1.28×
SpiritualityBALANCE1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Applebee's audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.94×
Design AffinityPREMIUM0.95×
Luxury OrientationPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Applebee's's target market in United States?

Applebee's's target market in United States covers an estimated 19,296,210 people, concentrated in California and New York.

02

What is the gender split and age of Applebee's customers?

58.5% of the Applebee's audience are female, 41.5% are male, with an average age of 40.7 years.

03

Which brands do Applebee's fans like most?

Applebee's fans show strongest brand affinity for Texas Roadhouse (4.35×), Olive Garden (5.91×), and Outback Steakhouse (6.7×) over the country average.

04

Where do Applebee's fans live in United States?

Applebee's fans in United States are most concentrated in California (reach ~1M), New York (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Applebee's fans also like?

Beyond Applebee's itself, the audience over-indexes on Olive Garden (5.91×), Outback Steakhouse (6.7×), LongHorn Steakhouse (5.7×), and Panda Express (4.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Applebee's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Applebee's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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