Applebee's Audience in United States

Applebee's logo

Applebee's has an estimated audience of 19,138,125 people in United States. 58.5% are female, 41.5% are male, average age 40.7. Top regions: California, New York, Florida. Top brand affinities: Texas Roadhouse, Olive Garden, Outback Steakhouse, Panda Express, LongHorn Steakhouse.

The average Applebee's fan in United States is 40.7 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Texas Roadhouse, Olive Garden, Outback Steakhouse, with strongest over-indexing on Texas Roadhouse (4.35× the country average). Demographically, the Applebee's audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Convenience Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Applebee's fans

Demographic split for Applebee's audience in United States
MetricValue
Female58.5%
Male41.5%
Average age40.7
Estimated audience size19,138,125

Audience persona

The typical Applebee's fan in United States is more female, around 40.7 years old, with strong Convenience Orientation tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Applebee's in United States
RegionReachAffinity
California1,329,8990.63×
New York1,228,8631.15×
Florida1,172,9030.91×
Pennsylvania998,2551.55×
Michigan963,4951.93×
Texas931,7220.57×
Ohio908,9091.54×
New Jersey778,3311.6×
Georgia606,5881.03×
Indiana511,2771.46×
North Carolina466,5300.81×
Washington388,2171.01×
Missouri385,0271.25×
Minnesota378,8211.38×
Virginia378,3980.81×
Illinois377,4800.59×
Massachusetts343,0260.91×
South Carolina306,8301.07×
Tennessee298,0340.78×
Alabama293,2471.1×
Arizona274,2220.7×
Maryland242,1830.74×
Kentucky228,1570.95×
Colorado223,4640.74×
Wisconsin196,9260.68×
Mississippi190,2851.21×
Iowa183,1141.16×
Oregon175,7180.8×
Louisiana174,7190.71×
Kansas168,9331.12×
Nevada159,1490.86×
West Virginia132,9121.49×
New Mexico132,6691.38×
Connecticut114,5440.6×
Delaware114,1152.16×
Utah111,6270.65×
Oklahoma111,0700.52×
Maine110,6161.61×
Nebraska108,5021.13×
Idaho99,6011.04×
New Hampshire98,7801.31×
Rhode Island89,1041.46×
Arkansas70,5710.45×
North Dakota61,2681.56×
Montana41,1930.78×
Vermont40,4381.2×
South Dakota32,6990.74×
Washington, District of Columbia18,8830.33×
Wyoming13,4270.47×
Alaska11,0630.27×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Applebee's audience
BrandAffinityCategory
Texas Roadhouse4.35×Food & Beverages
Olive Garden5.91×Food & Beverages
Outback Steakhouse6.7×Food & Beverages
Panda Express4.19×Food & Beverages
LongHorn Steakhouse5.7×Food & Beverages
Wingstop3.94×Food & Beverages
Buffalo Wild Wings4.15×Food & Beverages
Red Lobster6.57×Food & Beverages
Red Robin8.61×Food & Beverages
IHOP4.17×Food & Beverages
Panera Bread3.46×Food & Beverages
Waffle House3.91×Food & Beverages
The Cheesecake Factory4.87×Food & Beverages
Golden Corral5.35×Food & Beverages
Taco Bell2.19×Food & Beverages
Chipotle Mexican Grill2.65×Food & Beverages
Bonefish Grill7.53×Food & Beverages
Subway2.14×Food & Beverages
Chick-fil-A1.93×Food & Beverages
TGI Friday’s7.37×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Applebee's audience
TraitClusterScore
Convenience OrientationPREMIUM1.54
IndulgenceJOY1.35
ExtroversionTHRILL1.35
Urban LifestyleOPEN1.31
Family OrientationCONSERVATISM1.3
LGBTQ+ IdentityOPEN1.28

Worldwide distribution

Worldwide audience distribution share by country for Applebee's
CountryShare
United States88.1%
Mexico2.1%
Puerto Rico1.0%

See Applebee's audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Applebee's have in United States?

Applebee's has an estimated audience of 19,138,125 people in United States, concentrated in California and New York.

What is the gender split and age of Applebee's fans?

58.5% of Applebee's fans are female, 41.5% are male, with an average age of 40.7 years.

Which brands do Applebee's fans like most?

Applebee's fans show strongest brand affinity for Texas Roadhouse (4.35×), Olive Garden (5.91×), and Outback Steakhouse (6.7×) over the country average.

Where do Applebee's fans live in United States?

Applebee's fans in United States are most concentrated in California (reach 1,329,899), New York (reach 1,228,863), and Florida (reach 1,172,903). These three regions account for the largest share of the active audience.

What other brands do Applebee's fans also like?

Beyond Applebee's itself, the audience over-indexes on Olive Garden (5.91×), Outback Steakhouse (6.7×), Panda Express (4.19×), and LongHorn Steakhouse (5.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Applebee's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.