Rascasse Audience Intelligence

Red Lobster Target Market in United States

A data profile of the people who buy, follow and care about Red Lobster in United States — modelled from more than twelve digital signal sources. Red Lobster has an estimated audience of 15,435,897 people in United States.

#21among Restaurants in United States#214among Brand in United States#185in Food & Beverages

The average Red Lobster fan in United States is 42.6 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, Texas, California.

Top brand affinities include Lakeland, Florida, United States, Food, with strongest over-indexing on Lakeland, Florida (12× the country average).

Demographically, the Red Lobster audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Red Lobster fan in United States is more female, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for Lakeland, Florida.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Red Lobster profile in United States.

Audience size
15.4M
in United States
Gender
58.2%♀
41.8% male
Age
42.6
average years
Country rank
#2249
Brand in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Red Lobster

58.2% are female, 41.8% are male, average age 42.6.

Fig. 02

Gender split

58.2%
Female
41.8%
Male
Demographic split for Red Lobster audience in United States
MetricValue
Female58.2%
Male41.8%
Average age42.6
Estimated audience size15,435,897
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Red Lobster audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3918%
40-4922%
50+29%
Fig. 04

Worldwide distribution

84.2%

of the worldwide Red Lobster audience comes from United States.

Worldwide audience distribution share by country for Red Lobster
CountryShare
United States84.2%
Canada9.7%
Japan0.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Red Lobster audience in United States is strongest.

Fig. 05

Top regions by affinity

Red Lobster customers by region in United States
#RegionReachAffinity×
01Ohio~800K1.74×
02Michigan~600K1.59×
03New Mexico~100K1.57×
04Pennsylvania~800K1.53×
05Missouri~400K1.53×
06Georgia~700K1.50×
07Delaware~60K1.50×
08Indiana~400K1.43×
09Florida~1.5M1.40×
10Tennessee~400K1.34×
11Illinois~600K1.31×
12Minnesota~300K1.28×
13Kentucky~200K1.28×
14Arizona~400K1.25×
15Maryland~300K1.24×
16Oklahoma~200K1.24×
17New Jersey~500K1.22×
18Arkansas~100K1.22×
19South Carolina~300K1.20×
20West Virginia~80K1.20×
21Colorado~300K1.12×
22Virginia~400K1.10×
23Kansas~100K1.07×
24Texas~1.5M1.04×
25Nevada~100K1.04×
26Iowa~100K1.03×
27New York~800K1.02×
28Nebraska~80K1.02×
29North Dakota~30K1.01×
30Wisconsin~200K0.96×
31Hawaii~60K0.96×
32South Dakota~30K0.96×
33Alabama~200K0.93×
34Utah~100K0.92×
35Connecticut~100K0.91×
36North Carolina~400K0.90×
37Oregon~100K0.84×
38Wyoming~20K0.83×
39Washington~200K0.80×
40California~1.5M0.79×
41Washington, District of Columbia~30K0.71×
42Mississippi~80K0.70×
43Idaho~50K0.70×
44Montana~20K0.45×
45Louisiana~80K0.43×
46Maine~20K0.30×
47New Hampshire~20K0.29×
48Massachusetts~80K0.28×
49Rhode Island~10K0.28×
50Alaska~7K0.23×
Fig. 06

Affinity by region

Affinity by region — Red Lobster, United States
0.23×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Red Lobster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Red Lobster audience
#·InterestCategoryAffinity×
01Lakeland, FloridaTravel & Leisure12.00×
02Fleming's Prime Steakhouse & Wine BarFood & Beverages8.75×
03Ruth's Chris Steak HouseFood & Beverages6.65×
04Chain storeShopping2.98×
05SteakFood & Beverages2.82×
06Olive GardenFood & Beverages2.41×
07Madea's Class ReunionMovies & TV2.36×
08Panda ExpressFood & Beverages2.29×
09Texas RoadhouseFood & Beverages2.22×
10WingstopFood & Beverages2.14×
11Dollar TreeShopping1.99×
12Pizza HutFood & Beverages1.94×
13Sam's ClubShopping1.83×
14Kohl'sShopping1.82×
15Burger KingFood & Beverages1.82×
16Sales promotionShopping1.81×
17Capital OneBusiness & Career1.81×
18United StatesTravel & Leisure1.73×
19Comedy moviesMovies & TV1.59×
20FoodFood & Beverages1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Red Lobster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Red Lobster audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.32×
IndulgenceJOY1.27×
Healthy LifestyleBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Red Lobster audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.84×
Early Adopter MentalityPOWER0.89×
Design AffinityPREMIUM0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Red Lobster's target market in United States?

Red Lobster's target market in United States covers an estimated 15,435,897 people, concentrated in Florida and Texas.

02

What is the gender split and age of Red Lobster customers?

58.2% of the Red Lobster audience are female, 41.8% are male, with an average age of 42.6 years.

03

Which brands do Red Lobster fans like most?

Red Lobster fans show strongest brand affinity for Lakeland, Florida (12×), United States (1.73×), and Food (1.54×) over the country average.

04

Where do Red Lobster fans live in United States?

Red Lobster fans in United States are most concentrated in Florida (reach ~1.5M), Texas (reach ~1.5M), and California (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Red Lobster fans also like?

Beyond Red Lobster itself, the audience over-indexes on United States (1.73×), Food (1.54×), Chain store (2.98×), and Texas Roadhouse (2.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Red Lobster audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Lobster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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