Red Lobster Audience in United States

Red Lobster logo

Red Lobster has an estimated audience of 14,645,480 people in United States. 58.2% are female, 41.8% are male, average age 42.6. Top regions: Florida, California, Texas. Top brand affinities: Lakeland, Florida, United States, Food, Chain store, Texas Roadhouse.

The average Red Lobster fan in United States is 42.6 years old, more female, and lives primarily in Florida. The audience is concentrated in Florida, California, Texas. Top brand affinities include Lakeland, Florida, United States, Food, with strongest over-indexing on Lakeland, Florida (12× the country average). Demographically, the Red Lobster audience skews more female with an average age of 42.6, and over-indexes on personality traits such as LGBTQ+ Identity, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Red Lobster fans

Demographic split for Red Lobster audience in United States
MetricValue
Female58.2%
Male41.8%
Average age42.6
Estimated audience size14,645,480

Audience persona

The typical Red Lobster fan in United States is more female, around 42.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Lakeland, Florida.

Top regions in United States

Top regions ranked by reach for Red Lobster in United States
RegionReachAffinity
Florida1,459,7261.47×
California1,356,7960.84×
Texas1,283,9491.02×
New York890,7881.09×
Ohio790,9831.75×
Pennsylvania785,9811.59×
Georgia679,1211.51×
Illinois634,7641.3×
Michigan613,6631.6×
New Jersey460,3201.24×
North Carolina428,8870.97×
Virginia417,4751.17×
Indiana390,1391.46×
Tennessee387,8061.32×
Arizona358,2201.2×
Missouri354,1911.5×
Maryland337,6571.34×
Colorado274,0111.19×
South Carolina271,6051.23×
Minnesota268,5411.28×
Washington241,0070.82×
Kentucky228,1841.24×
Wisconsin212,8130.97×
Oklahoma207,3651.28×
Alabama200,0490.98×
Arkansas150,6721.25×
Oregon139,8070.83×
Connecticut138,9420.95×
Nevada136,9410.97×
Kansas129,1551.12×
Iowa122,2061.01×
Utah116,4040.89×
New Mexico105,1601.43×
Massachusetts101,0760.35×
Louisiana89,2800.47×
Mississippi87,2720.72×
Nebraska73,5421×
West Virginia72,4181.06×
Delaware56,9501.41×
Idaho46,7520.64×
Hawaii42,4530.67×
Washington, District of Columbia33,9650.77×
North Dakota26,6680.89×
South Dakota26,2740.78×
New Hampshire18,1840.32×
Maine17,6950.34×
Montana16,0520.4×
Wyoming14,9270.69×
Rhode Island14,1500.3×
Vermont5,9140.23×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Red Lobster audience
BrandAffinityCategory
Lakeland, Florida12×Travel & Leisure
United States1.73×Travel & Leisure
Food1.54×Food & Beverages
Chain store2.98×Shopping
Texas Roadhouse2.22×Food & Beverages
Sales promotion1.81×Shopping
Comedy movies1.59×Movies & TV
Steak2.82×Food & Beverages
Fleming's Prime Steakhouse & Wine Bar8.75×Food & Beverages
Dollar Tree1.99×Shopping
Kohl's1.82×Shopping
Panda Express2.29×Food & Beverages
Pizza Hut1.94×Food & Beverages
Wingstop2.14×Food & Beverages
Capital One1.81×Business & Career
Burger King1.82×Food & Beverages
Olive Garden2.41×Food & Beverages
Chick-fil-A1.62×Food & Beverages
Take-out2×Food & Beverages
Dollar General1.56×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Red Lobster audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.65
Family OrientationCONSERVATISM1.59
ExtroversionTHRILL1.3
IndulgenceJOY1.27
Convenience OrientationPREMIUM1.24
Career OrientationPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Red Lobster
CountryShare
United States84.4%
Canada9.5%
Japan1.0%

See Red Lobster audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Red Lobster have in United States?

Red Lobster has an estimated audience of 14,645,480 people in United States, concentrated in Florida and California.

What is the gender split and age of Red Lobster fans?

58.2% of Red Lobster fans are female, 41.8% are male, with an average age of 42.6 years.

Which brands do Red Lobster fans like most?

Red Lobster fans show strongest brand affinity for Lakeland, Florida (12×), United States (1.73×), and Food (1.54×) over the country average.

Where do Red Lobster fans live in United States?

Red Lobster fans in United States are most concentrated in Florida (reach 1,459,726), California (reach 1,356,796), and Texas (reach 1,283,949). These three regions account for the largest share of the active audience.

What other brands do Red Lobster fans also like?

Beyond Red Lobster itself, the audience over-indexes on United States (1.73×), Food (1.54×), Chain store (2.98×), and Texas Roadhouse (2.22×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Red Lobster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.