Rascasse Audience Intelligence

Lakeland, Florida Audience in United States

A data profile of the people who buy, follow and care about Lakeland, Florida in United States — modelled from more than twelve digital signal sources. Lakeland, Florida has an estimated audience of 2,921,930 people in United States.

#778among POI in United States#844in Travel & Leisure

The average Lakeland, Florida fan in United States is 41.5 years old, more female, and lives primarily in Florida.

The audience is concentrated in Florida, New York, Texas.

Top brand affinities include Red Lobster, Tampa Bay Rays, Supermarket, with strongest over-indexing on Red Lobster (12× the country average).

Demographically, the Lakeland, Florida audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lakeland, Florida fan in United States is more female, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Red Lobster.

Category: Travel & Leisure · Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lakeland, Florida profile in United States.

Audience size
2.9M
in United States
Gender
65.1%♀
34.9% male
Age
41.5
average years
Country rank
#10522
POI in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lakeland, Florida fans

65.1% are female, 34.9% are male, average age 41.5.

Fig. 02

Gender split

65.1%
Female
34.9%
Male
Demographic split for Lakeland, Florida audience in United States
MetricValue
Female65.1%
Male34.9%
Average age41.5
Estimated audience size2,921,930
Fig. 03

Age distribution

Ø 41.5
average years
Age distribution of the Lakeland, Florida audience in United States
Age bracketShare%
16-1913%
20-2918%
30-3922%
40-4926%
50+21%
Fig. 04

Worldwide distribution

75.8%

of the worldwide Lakeland, Florida audience comes from United States.

Worldwide audience distribution share by country for Lakeland, Florida
CountryShare
United States75.8%
United Kingdom19.3%
Canada3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lakeland, Florida audience in United States is strongest.

Fig. 05

Top regions by affinity

Lakeland, Florida fans by region: top regions in United States
#RegionReachAffinity×
01Florida~1M5.59×
02Connecticut~50K1.54×
03Tennessee~80K1.39×
04Maine~10K1.37×
05Michigan~100K1.30×
06South Carolina~50K1.24×
07Kentucky~50K1.24×
08Delaware~10K1.24×
09New Hampshire~10K1.21×
10Ohio~100K1.19×
11Indiana~60K1.17×
12Alabama~50K1.13×
13North Carolina~90K1.08×
14Georgia~90K1.05×
15Rhode Island~10K1.05×
16Vermont~5K1.05×
17Mississippi~20K1.03×
18New York~200K1.01×
19West Virginia~10K1.00×
20Pennsylvania~100K0.97×
21Louisiana~40K0.96×
22Massachusetts~50K0.95×
23Arkansas~20K0.95×
24New Jersey~70K0.94×
25Iowa~20K0.93×
26Missouri~40K0.92×
27South Dakota~6K0.92×
28Virginia~60K0.91×
29Wisconsin~40K0.91×
30Illinois~90K0.89×
31Nebraska~10K0.89×
32North Dakota~5K0.89×
33Alaska~6K0.88×
34Kansas~20K0.85×
35Maryland~40K0.83×
36Minnesota~30K0.83×
37Montana~7K0.83×
38Oklahoma~30K0.79×
39Washington, District of Columbia~7K0.79×
40Colorado~40K0.78×
41Idaho~10K0.76×
42New Mexico~10K0.71×
43Hawaii~9K0.71×
44Utah~20K0.67×
45Nevada~20K0.65×
46Texas~200K0.63×
47Arizona~40K0.60×
48Oregon~20K0.60×
49Washington~30K0.59×
50California~100K0.38×
Fig. 06

Affinity by region

Affinity by region — Lakeland, Florida, United States
0.38×1.00×5.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lakeland, Florida audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lakeland, Florida audience
#·InterestCategoryAffinity×
01Red LobsterFood & Beverages12.00×
02Tampa Bay RaysSports5.73×
03Tampa Bay LightningSports3.95×
04Non-alcoholic beverageFood & Beverages2.55×
05Employment agencyBusiness & Career2.19×
06Milwaukee BrewersSports1.97×
07FanaticsFashion & Accessoires1.94×
08Rail transportTravel & Leisure1.83×
09PharmacyBusiness & Career1.81×
10SupermarketShopping1.77×
11Britney SpearsMusic & Radio1.72×
12Internet celebrityInternet & Social Media1.72×
13Atlanta BravesSports1.70×
14Discount TireShopping1.65×
15Detroit TigersSports1.65×
16Hardware storeHome & Garden1.63×
17Credit (finance)Business & Career1.61×
18Charitable organizationPolitics & Society1.58×
19Career developmentBusiness & Career1.58×
20SteakhouseFood & Beverages1.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lakeland, Florida audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lakeland, Florida audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.76×
Community OrientationOPEN1.58×
IndividualismJOY1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lakeland, Florida audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.24×
Sports ActivityPOWER0.54×
MindfulnessBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lakeland, Florida have in United States?

Lakeland, Florida has an estimated audience of 2,921,930 people in United States, concentrated in Florida and New York.

02

What is the gender split and age of Lakeland, Florida fans?

65.1% of Lakeland, Florida fans are female, 34.9% are male, with an average age of 41.5 years.

03

Which brands do Lakeland, Florida fans like most?

Lakeland, Florida fans show strongest brand affinity for Red Lobster (12×), Tampa Bay Rays (5.73×), and Supermarket (1.77×) over the country average.

04

Where do Lakeland, Florida fans live in United States?

Lakeland, Florida fans in United States are most concentrated in Florida (reach ~1M), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Lakeland, Florida fans also like?

Beyond Lakeland, Florida itself, the audience over-indexes on Tampa Bay Rays (5.73×), Supermarket (1.77×), Pharmacy (1.81×), and Non-alcoholic beverage (2.55×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Lakeland, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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