Lakeland, Florida Audience in United States
Lakeland, Florida has an estimated audience of 2,921,930 people in United States. 65.1% are female, 34.9% are male, average age 41.5. Top brand affinities: Red Lobster, Tampa Bay Rays, Tampa Bay Buccaneers, Florida Panthers, Tampa Bay Lightning.
Top brand affinities include Red Lobster, Tampa Bay Rays, Tampa Bay Buccaneers, with strongest over-indexing on Red Lobster (11.31× the country average). Demographically, the Lakeland, Florida audience skews more female with an average age of 41.5, and over-indexes on personality traits such as Career Orientation, Family Orientation.
Category: Travel & Leisure · Type: POI
Demographics of Lakeland, Florida fans
| Metric | Value |
|---|---|
| Female | 65.1% |
| Male | 34.9% |
| Average age | 41.5 |
| Estimated audience size | 2,921,930 |
Audience persona
The typical Lakeland, Florida fan in United States is more female, around 41.5 years old, with strong Career Orientation tendencies and a notable affinity for Red Lobster.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Red Lobster | 11.31× | Food & Beverages |
| Tampa Bay Rays | 4.79× | Sports |
| Tampa Bay Buccaneers | 2.14× | Sports |
| Florida Panthers | 3.14× | Sports |
| Tampa Bay Lightning | 3.12× | Sports |
| Milwaukee Brewers | 1.83× | Sports |
| Teyana Taylor | 2× | Movies & TV |
| Tyler Perry | 1.69× | Movies & TV |
| Jet ski | 1.56× | Sports |
| Holiday Inn | 1.56× | Travel & Leisure |
| Reba McEntire | 1.5× | Music & Radio |
| Holiday Inn Express | 1.58× | Travel & Leisure |
| Katt Williams | 1.74× | Movies & TV |
| Wizz Air | 4.41× | Travel & Leisure |
| K. Michelle | 3× | Music & Radio |
| DJ Khaled | 1.64× | Music & Radio |
| Aston Villa F.C. | 1.6× | Sports |
| Valencia CF | 1.74× | Sports |
| Baileys Irish Cream | 1.69× | Food & Beverages |
| Road crew | 1.7× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.15 |
| Family Orientation | CONSERVATISM | 1.15 |
| Price Sensitivity | PREMIUM | 1.14 |
| Community Orientation | OPEN | 1.1 |
| Need for Security | CONSERVATISM | 1.08 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 75.8% |
| United Kingdom | 19.3% |
| Canada | 3.6% |
See Lakeland, Florida audiences in other countries
More Travel & Leisure audiences in United States
- United States (134,384,245)
- New York City (93,869,939)
- California (82,524,257)
- North America (79,975,752)
- Florida (70,758,765)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lakeland, Florida. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.