Rascasse Audience Intelligence

Steakhouse Audience in United States

A data profile of the people who buy, follow and care about Steakhouse in United States — modelled from more than twelve digital signal sources. Steakhouse has an estimated audience of 21,320,497 people in United States.

#1039among Topic in United States#131in Food & Beverages

The average Steakhouse fan in United States is 42.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Nancy Mace, Texas Roadhouse, Wingstop, with strongest over-indexing on Nancy Mace (3.27× the country average).

Demographically, the Steakhouse audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Steakhouse fan in United States is balanced, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Nancy Mace.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Steakhouse profile in United States.

Audience size
21.3M
in United States
Gender
54.3%♀
45.7% male
Age
42.0
average years
Country rank
#1515
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Steakhouse fans

54.3% are female, 45.7% are male, average age 42.0.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for Steakhouse audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.0
Estimated audience size21,320,497
Fig. 03

Age distribution

Ø 42.0
average years
Age distribution of the Steakhouse audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

28.1%

of the worldwide Steakhouse audience comes from United States.

Worldwide audience distribution share by country for Steakhouse
CountryShare
United States28.1%
Japan12.8%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Steakhouse audience in United States is strongest.

Fig. 05

Top regions by affinity

Steakhouse fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~60K1.93×
02Nevada~400K1.83×
03Hawaii~100K1.49×
04Texas~2.5M1.43×
05Colorado~500K1.40×
06Arizona~600K1.36×
07Florida~2M1.28×
08New York~1.5M1.25×
09Illinois~800K1.17×
10Tennessee~500K1.17×
11Oklahoma~300K1.17×
12California~2.5M1.16×
13New Jersey~600K1.15×
14Utah~200K1.14×
15Montana~70K1.13×
16Nebraska~100K1.12×
17Washington, District of Columbia~70K1.09×
18Missouri~400K1.07×
19Georgia~700K1.05×
20Kansas~200K1.05×
21New Mexico~100K1.04×
22Oregon~200K1.01×
23Ohio~700K0.99×
24North Carolina~600K0.99×
25Virginia~500K0.99×
26Washington~400K0.99×
27South Carolina~300K0.99×
28Louisiana~300K0.96×
29South Dakota~50K0.95×
30Michigan~500K0.94×
31Mississippi~200K0.94×
32Indiana~400K0.93×
33Arkansas~200K0.92×
34Kentucky~200K0.90×
35Wisconsin~300K0.89×
36Idaho~90K0.84×
37Minnesota~300K0.83×
38Connecticut~200K0.83×
39Massachusetts~300K0.82×
40Maryland~300K0.82×
41Alabama~200K0.81×
42Pennsylvania~600K0.79×
43Iowa~100K0.78×
44Delaware~40K0.75×
45New Hampshire~60K0.70×
46North Dakota~30K0.65×
47Alaska~30K0.61×
48West Virginia~60K0.58×
49Rhode Island~40K0.57×
50Maine~40K0.54×
Fig. 06

Affinity by region

Affinity by region — Steakhouse, United States
0.54×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Steakhouse audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Steakhouse audience
#·InterestCategoryAffinity×
01Fleming's Prime Steakhouse & Wine BarFood & Beverages6.51×
02Ruth's Chris Steak HouseFood & Beverages5.70×
03Restaurant DepotFood & Beverages3.97×
04Smoked meatFood & Beverages3.75×
05Smoking (cooking)Food & Beverages3.66×
06Barbecue grillHome & Garden3.53×
07Tim HortonSports3.35×
08Nancy MacePolitics & Society3.27×
09SteakFood & Beverages2.83×
10Kristi NoemPolitics & Society2.75×
11LongHorn SteakhouseFood & Beverages2.69×
12WingstopFood & Beverages2.62×
13LabCorpHealth2.57×
14Texas RoadhouseFood & Beverages2.30×
15Google FlightsTravel & Leisure2.26×
16BeefFood & Beverages2.08×
17Culinary artArts & Culture1.88×
18GrillingFood & Beverages1.80×
19MeatFood & Beverages1.55×
20Sam's ClubShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Steakhouse audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Steakhouse audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.77×
PatriotismCONSERVATISM1.44×
Convenience OrientationPREMIUM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Steakhouse audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.91×
ExtroversionTHRILL0.99×
SpiritualityBALANCE1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Steakhouse have in United States?

Steakhouse has an estimated audience of 21,320,497 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Steakhouse fans?

54.3% of Steakhouse fans are female, 45.7% are male, with an average age of 42.0 years.

03

Which brands do Steakhouse fans like most?

Steakhouse fans show strongest brand affinity for Nancy Mace (3.27×), Texas Roadhouse (2.3×), and Wingstop (2.62×) over the country average.

04

Where do Steakhouse fans live in United States?

Steakhouse fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2.5M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Steakhouse fans also like?

Beyond Steakhouse itself, the audience over-indexes on Texas Roadhouse (2.3×), Wingstop (2.62×), Barbecue grill (3.53×), and Steak (2.83×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Steakhouse audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Steakhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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