Steakhouse Audience in United States

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Steakhouse has an estimated audience of 21,320,497 people in United States. 54.3% are female, 45.7% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: Texas Roadhouse, Wingstop, Barbecue grill, Steak, Kristi Noem.

The average Steakhouse fan in United States is 42.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Texas Roadhouse, Wingstop, Barbecue grill, with strongest over-indexing on Texas Roadhouse (2.3× the country average). Demographically, the Steakhouse audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Indulgence, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Topic

Demographics of Steakhouse fans

Demographic split for Steakhouse audience in United States
MetricValue
Female54.3%
Male45.7%
Average age42.0
Estimated audience size21,320,497

Audience persona

The typical Steakhouse fan in United States is balanced, around 42.0 years old, with strong Indulgence tendencies and a notable affinity for Texas Roadhouse.

Top regions in United States

Top regions ranked by reach for Steakhouse in United States
RegionReachAffinity
California2,987,9631.27×
Texas2,960,9091.62×
Florida1,943,3011.35×
New York1,698,8641.43×
Illinois941,7211.33×
Georgia737,5931.12×
Ohio670,7121.02×
New Jersey662,1381.22×
North Carolina646,1831.01×
Arizona588,8221.35×
Pennsylvania587,2590.82×
Virginia568,8181.1×
Michigan547,5310.98×
Tennessee511,6321.2×
Colorado502,4941.5×
Washington443,9281.04×
Nevada412,9842×
Indiana374,7540.96×
Massachusetts367,4370.87×
Missouri362,9371.06×
Maryland311,1440.85×
South Carolina305,3780.95×
Wisconsin292,5380.91×
Oklahoma281,7141.19×
Louisiana280,8591.02×
Oregon280,1621.15×
Minnesota268,5050.88×
Kentucky235,5970.88×
Utah230,1421.21×
Alabama221,7480.74×
Connecticut178,1920.83×
Arkansas156,2040.89×
Mississippi154,8970.88×
Kansas153,5180.91×
Hawaii142,7371.56×
Iowa125,0790.71×
Nebraska117,6241.1×
New Mexico106,6701×
Idaho81,5280.76×
Washington, District of Columbia74,6761.17×
Montana54,6640.92×
New Hampshire50,2220.6×
West Virginia47,1280.47×
South Dakota39,8190.81×
Delaware39,4000.67×
Maine37,6240.49×
Rhode Island36,2970.53×
Wyoming33,0411.05×
North Dakota25,4270.58×
Vermont21,6610.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Steakhouse audience
BrandAffinityCategory
Texas Roadhouse2.3×Food & Beverages
Wingstop2.62×Food & Beverages
Barbecue grill3.53×Home & Garden
Steak2.83×Food & Beverages
Kristi Noem2.75×Politics & Society
Grilling1.8×Food & Beverages
LabCorp2.57×Health
Smoking (cooking)3.66×Food & Beverages
Culinary art1.88×Arts & Culture
Meat1.55×Food & Beverages
LongHorn Steakhouse2.69×Food & Beverages
Google Flights2.26×Travel & Leisure
Smoked meat3.75×Food & Beverages
Fleming's Prime Steakhouse & Wine Bar6.51×Food & Beverages
Beef2.08×Food & Beverages
Restaurant Depot3.97×Food & Beverages
Google Drive1.51×Technology & Electronics
Tim Horton3.35×Sports
Pizza Hut1.51×Food & Beverages
Charcoal2.7×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Steakhouse audience
TraitClusterScore
IndulgenceJOY1.48
Family OrientationCONSERVATISM1.31
Convenience OrientationPREMIUM1.21
Luxury OrientationPREMIUM1.16
LGBTQ+ IdentityOPEN1.14
Urban LifestyleOPEN1.13

Worldwide distribution

Worldwide audience distribution share by country for Steakhouse
CountryShare
United States28.2%
Japan12.9%
Brazil5.0%

See Steakhouse audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Steakhouse have in United States?

Steakhouse has an estimated audience of 21,320,497 people in United States, concentrated in California and Texas.

What is the gender split and age of Steakhouse fans?

54.3% of Steakhouse fans are female, 45.7% are male, with an average age of 42.0 years.

Which brands do Steakhouse fans like most?

Steakhouse fans show strongest brand affinity for Texas Roadhouse (2.3×), Wingstop (2.62×), and Barbecue grill (3.53×) over the country average.

Where do Steakhouse fans live in United States?

Steakhouse fans in United States are most concentrated in California (reach 2,987,963), Texas (reach 2,960,909), and Florida (reach 1,943,301). These three regions account for the largest share of the active audience.

What other brands do Steakhouse fans also like?

Beyond Steakhouse itself, the audience over-indexes on Wingstop (2.62×), Barbecue grill (3.53×), Steak (2.83×), and Kristi Noem (2.75×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Steakhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.