A data profile of the people who buy, follow and care about Steakhouse in Brazil — modelled from more than twelve digital signal sources. Steakhouse has an estimated audience of 3,744,246 people in Brazil.
The average Steakhouse fan in Brazil is 39.5 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Paraná.
Top brand affinities include Fried chicken, Coca-Cola Zero, Grilling, with strongest over-indexing on Fried chicken (10× the country average).
Demographically, the Steakhouse audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Indulgence, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.
The typical Steakhouse fan in Brazil is more female, around 39.5 years old, with strong Indulgence tendencies and a notable affinity for Fried chicken.
The key figures that characterise the Steakhouse profile in Brazil.
61.8% are female, 38.2% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 39.5 |
| Estimated audience size | 3,744,246 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 22% | |
| 30-39 | 22% | |
| 40-49 | 20% | |
| 50+ | 20% |
of the worldwide Steakhouse audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 28.1% |
| Japan | 12.8% |
| Brazil | 4.9% |
Where the Steakhouse audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Mato Grosso | ~100K | 1.79× | |
| 02 | São Paulo | ~1.5M | 1.76× | |
| 03 | Paraná | ~400K | 1.69× | |
| 04 | Amazonas | ~100K | 1.59× | |
| 05 | Rio de Janeiro | ~500K | 1.52× | |
| 06 | Mato Grosso do Sul | ~80K | 1.42× | |
| 07 | Santa Catarina | ~200K | 1.30× | |
| 08 | Sergipe | ~50K | 1.26× | |
| 09 | Pará | ~100K | 1.17× | |
| 10 | Rondônia | ~30K | 1.11× | |
| 11 | Federal District | ~70K | 1.09× | |
| 12 | Goiás | ~200K | 1.07× | |
| 13 | Espírito Santo | ~80K | 1.03× | |
| 14 | Ceará | ~200K | 1.00× | |
| 15 | Bahia | ~200K | 0.93× | |
| 16 | Amapá | ~10K | 0.91× | |
| 17 | Acre | ~10K | 0.90× | |
| 18 | Roraima | ~9K | 0.90× | |
| 19 | Tocantins | ~20K | 0.79× | |
| 20 | Minas Gerais | ~300K | 0.78× | |
| 21 | Rio Grande do Norte | ~50K | 0.77× | |
| 22 | Rio Grande do Sul | ~200K | 0.74× | |
| 23 | Piauí | ~40K | 0.72× | |
| 24 | Maranhão | ~70K | 0.71× | |
| 25 | Alagoas | ~40K | 0.70× | |
| 26 | Paraíba | ~50K | 0.66× | |
| 27 | Pernambuco | ~100K | 0.60× |
The strongest cross-interests of the Steakhouse audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Indian fast food | Food & Beverages | 15.51× | ||
| 02 | Coca-Cola Zero | Food & Beverages | 11.81× | ||
| 03 | Fried chicken | Food & Beverages | 10.00× | ||
| 04 | Ribs (food) | Food & Beverages | 9.49× | ||
| 05 | Smoked meat | Food & Beverages | 7.60× | ||
| 06 | Pork loin | Food & Beverages | 6.85× | ||
| 07 | Steak | Food & Beverages | 4.72× | ||
| 08 | Pork | Food & Beverages | 4.38× | ||
| 09 | Grilling | Food & Beverages | 3.83× | ||
| 10 | Chicken (food) | Food & Beverages | 3.28× | ||
| 11 | Local food | Food & Beverages | 3.21× | ||
| 12 | German cuisine | Food & Beverages | 2.96× | ||
| 13 | Spanish cuisine | Food & Beverages | 2.88× | ||
| 14 | Churrascaria | Food & Beverages | 2.88× | ||
| 15 | Beef | Food & Beverages | 2.79× | ||
| 16 | Latin American cuisine | Food & Beverages | 2.74× | ||
| 17 | Pizza | Food & Beverages | 2.50× | ||
| 18 | Barbecue | Food & Beverages | 2.13× | ||
| 19 | Meat | Food & Beverages | 2.02× | ||
| 20 | Beer | Food & Beverages | 1.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.73× | |
| Convenience Orientation | PREMIUM | 1.49× | |
| Urban Lifestyle | OPEN | 1.45× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.92× | |
| Early Adopter Mentality | POWER | 0.95× | |
| Tradition | CONSERVATISM | 0.96× |
Steakhouse has an estimated audience of 3,744,246 people in Brazil, concentrated in São Paulo and Rio de Janeiro.
61.8% of Steakhouse fans are female, 38.2% are male, with an average age of 39.5 years.
Steakhouse fans show strongest brand affinity for Fried chicken (10×), Coca-Cola Zero (11.81×), and Grilling (3.83×) over the country average.
Steakhouse fans in Brazil are most concentrated in São Paulo (reach ~1.5M), Rio de Janeiro (reach ~500K), and Paraná (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Steakhouse itself, the audience over-indexes on Coca-Cola Zero (11.81×), Grilling (3.83×), Ribs (food) (9.49×), and Pizza (2.5×) compared to the Brazil average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Steakhouse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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