Rascasse Audience Intelligence

Meat Audience in Brazil

A data profile of the people who buy, follow and care about Meat in Brazil — modelled from more than twelve digital signal sources. Meat has an estimated audience of 13,061,156 people in Brazil.

#239among Topic in Brazil#28in Food & Beverages

The average Meat fan in Brazil is 40.2 years old, more female, and lives primarily in São Paulo.

The audience is concentrated in São Paulo, Minas Gerais, Rio de Janeiro.

Top brand affinities include Beef, Seafood, Chicken (food), with strongest over-indexing on Beef (2× the country average).

Demographically, the Meat audience skews more female with an average age of 40.2, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 27 regions tracked by Rascasse.

The typical Meat fan in Brazil is more female, around 40.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Beef.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Meat profile in Brazil.

Audience size
13.1M
in Brazil
Gender
60.3%♀
39.7% male
Age
40.2
average years
Country rank
#355
Topic in Brazil
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Meat fans

60.3% are female, 39.7% are male, average age 40.2.

Fig. 02

Gender split

60.3%
Female
39.7%
Male
Demographic split for Meat audience in Brazil
MetricValue
Female60.3%
Male39.7%
Average age40.2
Estimated audience size13,061,156
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Meat audience in Brazil
Age bracketShare%
16-1915%
20-2922%
30-3922%
40-4921%
50+21%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Meat audience comes from Brazil.

Worldwide audience distribution share by country for Meat
CountryShare
United States20.5%
Japan6.6%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Brazil average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Meat audience in Brazil is strongest.

Fig. 05

Top regions by affinity

Meat fans by region: top regions in Brazil
#RegionReachAffinity×
01Mato Grosso~400K1.74×
02Minas Gerais~2M1.62×
03Federal District~400K1.61×
04São Paulo~4.5M1.29×
05Mato Grosso do Sul~200K1.21×
06Rio Grande do Norte~200K1.11×
07Rio de Janeiro~1.5M1.10×
08Espírito Santo~300K1.07×
09Santa Catarina~600K1.02×
10Paraná~800K0.98×
11Bahia~800K0.97×
12Ceará~500K0.96×
13Roraima~40K0.96×
14Amapá~40K0.94×
15Acre~40K0.94×
16Rio Grande do Sul~700K0.93×
17Goiás~500K0.93×
18Paraíba~200K0.93×
19Rondônia~100K0.92×
20Tocantins~80K0.92×
21Pernambuco~500K0.90×
22Piauí~200K0.89×
23Sergipe~100K0.89×
24Maranhão~300K0.88×
25Amazonas~200K0.88×
26Alagoas~200K0.88×
27Pará~300K0.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Meat audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Meat audience
#·InterestCategoryAffinity×
01Bad BunnyMusic & Radio2.03×
02BeefFood & Beverages2.00×
03Chicken (food)Food & Beverages1.97×
04SteakFood & Beverages1.94×
05Fried chickenFood & Beverages1.93×
06BrunchFood & Beverages1.92×
07PorkFood & Beverages1.87×
08SteakhouseFood & Beverages1.85×
09Barbecue grillHome & Garden1.76×
10Chili'sFood & Beverages1.76×
11Ground meatFood & Beverages1.74×
12GrillingFood & Beverages1.67×
13SeafoodFood & Beverages1.62×
14KFCFood & Beverages1.62×
15Local foodFood & Beverages1.61×
16CheeseburgerFood & Beverages1.59×
17BreakfastFood & Beverages1.58×
18SandwichFood & Beverages1.55×
19Puerto Rican cuisineFood & Beverages1.51×
20Argentine cuisineFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Meat audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Meat audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.08×
Pet OwnershipJOY1.06×
IndulgenceJOY1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Meat audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.78×
SpiritualityBALANCE0.79×
Risk AppetiteTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Meat have in Brazil?

Meat has an estimated audience of 13,061,156 people in Brazil, concentrated in São Paulo and Minas Gerais.

02

What is the gender split and age of Meat fans?

60.3% of Meat fans are female, 39.7% are male, with an average age of 40.2 years.

03

Which brands do Meat fans like most?

Meat fans show strongest brand affinity for Beef (2×), Seafood (1.62×), and Chicken (food) (1.97×) over the country average.

04

Where do Meat fans live in Brazil?

Meat fans in Brazil are most concentrated in São Paulo (reach ~4.5M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Meat fans also like?

Beyond Meat itself, the audience over-indexes on Seafood (1.62×), Chicken (food) (1.97×), Sandwich (1.55×), and Bad Bunny (2.03×) compared to the Brazil average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in Brazil

See Meat audiences in other countries

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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