Meat Audience in Brazil

Demographics of Meat fans

Audience persona

The typical Meat fan in Brazil is more female, around 40.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Beef.

Meat fans by region: top regions in Brazil

Top brand affinities of Meat fans

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Meat audiences in other countries

• Meat — Germany
• Meat — United States
• Meat — United Kingdom
• Meat — France
• Meat — Italy
• Meat — Spain
• Meat — Japan
• Meat — South Korea
• Meat — India
• Meat — Canada
• Meat — Mexico

More Food & Beverages audiences in Brazil

• Music (40,781,319)
• Arts and music (39,605,104)
• Food and drink (38,965,798)
• Sports (38,308,261)
• Food (37,833,570)

Frequently asked questions

How many fans does Meat have in Brazil?

Meat has an estimated audience of 13,061,156 people in Brazil, concentrated in São Paulo and Minas Gerais.

What is the gender split and age of Meat fans?

60.3% of Meat fans are female, 39.7% are male, with an average age of 40.2 years.

Which brands do Meat fans like most?

Meat fans show strongest brand affinity for Beef (2×), Seafood (1.62×), and Chicken (food) (1.97×) over the country average.

Where do Meat fans live in Brazil?

Meat fans in Brazil are most concentrated in São Paulo (reach ~4.5M), Minas Gerais (reach ~2M), and Rio de Janeiro (reach ~1.5M). These three regions account for the largest share of the active audience.

What other brands do Meat fans also like?

Beyond Meat itself, the audience over-indexes on Seafood (1.62×), Chicken (food) (1.97×), Sandwich (1.55×), and Bad Bunny (2.03×) compared to the Brazil average.

How to read this data

Audience size is the estimated number of people in Brazil who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.