A data profile of the people who buy, follow and care about Meat in India — modelled from more than twelve digital signal sources. Meat has an estimated audience of 6,905,015 people in India.
The average Meat fan in India is 33.4 years old, more male, and lives primarily in Maharashtra.
The audience is concentrated in Maharashtra, Uttar Pradesh, West Bengal.
Top brand affinities include ONEUS, Grilling, XXXTentacion, with strongest over-indexing on ONEUS (5.03× the country average).
Demographically, the Meat audience skews more male with an average age of 33.4, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Meat fan in India is more male, around 33.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for ONEUS.
The key figures that characterise the Meat profile in India.
27.6% are female, 72.4% are male, average age 33.4.
| Metric | Value |
|---|---|
| Female | 27.6% |
| Male | 72.4% |
| Average age | 33.4 |
| Estimated audience size | 6,905,015 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 28% | |
| 30-39 | 20% | |
| 40-49 | 14% | |
| 50+ | 9% |
of the worldwide Meat audience comes from India.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
Where the Meat audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jammu and Kashmir | ~60K | 2.02× | |
| 02 | Manipur | ~10K | 1.53× | |
| 03 | Nagaland | ~7K | 1.46× | |
| 04 | Assam | ~100K | 1.41× | |
| 05 | Tripura | ~10K | 1.32× | |
| 06 | Telangana | ~100K | 1.25× | |
| 07 | Meghalaya | ~9K | 1.24× | |
| 08 | Arunachal Pradesh | ~5K | 1.23× | |
| 09 | Tamil Nadu | ~200K | 1.10× | |
| 10 | Karnataka | ~200K | 1.08× | |
| 11 | Mizoram | ~5K | 1.08× | |
| 12 | Sikkim | ~3K | 1.08× | |
| 13 | Goa | ~7K | 1.03× | |
| 14 | Kerala | ~100K | 0.95× | |
| 15 | Andhra Pradesh | ~80K | 0.90× | |
| 16 | West Bengal | ~200K | 0.87× | |
| 17 | Odisha | ~60K | 0.76× | |
| 18 | Jharkhand | ~40K | 0.76× | |
| 19 | Punjab (region) | ~70K | 0.73× | |
| 20 | Maharashtra | ~200K | 0.72× | |
| 21 | Himachal Pradesh | ~20K | 0.72× | |
| 22 | Uttarakhand | ~20K | 0.71× | |
| 23 | Chhattisgarh | ~30K | 0.68× | |
| 24 | Uttar Pradesh | ~200K | 0.62× | |
| 25 | Bihar | ~80K | 0.62× | |
| 26 | Gujarat | ~100K | 0.61× | |
| 27 | Haryana | ~50K | 0.60× | |
| 28 | Rajasthan | ~90K | 0.57× | |
| 29 | Madhya Pradesh | ~70K | 0.56× |
The strongest cross-interests of the Meat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Pork | Food & Beverages | 7.21× | ||
| 02 | Steak | Food & Beverages | 6.53× | ||
| 03 | Grilling | Food & Beverages | 5.11× | ||
| 04 | ONEUS | Music & Radio | 5.03× | ||
| 05 | Beef | Food & Beverages | 4.79× | ||
| 06 | Seafood | Food & Beverages | 3.65× | ||
| 07 | BTS | Music & Radio | 3.30× | ||
| 08 | KOLARS | Music & Radio | 3.18× | ||
| 09 | Take-out | Food & Beverages | 2.61× | ||
| 10 | Breakfast | Food & Beverages | 2.36× | ||
| 11 | Snack food | Food & Beverages | 2.23× | ||
| 12 | Fruit | Food & Beverages | 2.12× | ||
| 13 | Chinese cuisine | Food & Beverages | 2.07× | ||
| 14 | Vegetable | Food & Beverages | 2.05× | ||
| 15 | H.O.M.E. | Home & Garden | 1.99× | ||
| 16 | Dish (food) | Food & Beverages | 1.92× | ||
| 17 | Harry Potter | Movies & TV | 1.84× | ||
| 18 | XXXTentacion | Music & Radio | 1.62× | ||
| 19 | Restaurants | Food & Beverages | 1.59× | ||
| 20 | Street food | Food & Beverages | 1.59× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.79× | |
| Indulgence | JOY | 1.61× | |
| Urban Lifestyle | OPEN | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.06× | |
| Need for Security | CONSERVATISM | 1.06× | |
| Tradition | CONSERVATISM | 1.07× |
Meat has an estimated audience of 6,905,015 people in India, concentrated in Maharashtra and Uttar Pradesh.
27.6% of Meat fans are female, 72.4% are male, with an average age of 33.4 years.
Meat fans show strongest brand affinity for ONEUS (5.03×), Grilling (5.11×), and XXXTentacion (1.62×) over the country average.
Meat fans in India are most concentrated in Maharashtra (reach ~200K), Uttar Pradesh (reach ~200K), and West Bengal (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Meat itself, the audience over-indexes on Grilling (5.11×), XXXTentacion (1.62×), Harry Potter (1.84×), and BTS (3.3×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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