A data profile of the people who buy, follow and care about Meat in Netherlands — modelled from more than twelve digital signal sources. Meat has an estimated audience of 2,521,920 people in Netherlands.
The average Meat fan in Netherlands is 44.9 years old, balanced, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Vegetarian cuisine, Foodservice, Organic food, with strongest over-indexing on Vegetarian cuisine (2.9× the country average).
Demographically, the Meat audience skews balanced with an average age of 44.9, and over-indexes on personality traits such as Healthy Lifestyle, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Meat fan in Netherlands is balanced, around 44.9 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Vegetarian cuisine.
The key figures that characterise the Meat profile in Netherlands.
54.7% are female, 45.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 54.7% |
| Male | 45.3% |
| Average age | 44.9 |
| Estimated audience size | 2,521,920 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Meat audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 20.5% |
| Japan | 6.6% |
| United Kingdom | 4.2% |
Where the Meat audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~800K | 1.76× | |
| 02 | Flevoland | ~90K | 1.27× | |
| 03 | Zuid-Holland | ~700K | 1.26× | |
| 04 | Utrecht | ~200K | 1.13× | |
| 05 | North Brabant | ~400K | 1.01× | |
| 06 | Limburg | ~200K | 0.98× | |
| 07 | Groningen | ~80K | 0.87× | |
| 08 | Zeeland | ~50K | 0.87× | |
| 09 | Overijssel | ~200K | 0.86× | |
| 10 | Friesland | ~80K | 0.86× | |
| 11 | Drenthe | ~70K | 0.86× | |
| 12 | Gelderland | ~300K | 0.85× |
The strongest cross-interests of the Meat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vegetarian cuisine | Food & Beverages | 2.90× | ||
| 02 | Beef | Food & Beverages | 2.78× | ||
| 03 | Foodservice | Food & Beverages | 2.37× | ||
| 04 | Organic farming | Food & Beverages | 2.31× | ||
| 05 | Grilling | Food & Beverages | 2.17× | ||
| 06 | Take-out | Food & Beverages | 2.14× | ||
| 07 | Vegetable | Food & Beverages | 2.00× | ||
| 08 | Dinner | Food & Beverages | 1.97× | ||
| 09 | Healthy habits | Health | 1.92× | ||
| 10 | Local food | Food & Beverages | 1.89× | ||
| 11 | Organic food | Food & Beverages | 1.86× | ||
| 12 | Italian cuisine | Food & Beverages | 1.83× | ||
| 13 | Foodie | Food & Beverages | 1.76× | ||
| 14 | Fruit | Food & Beverages | 1.75× | ||
| 15 | Barbecue | Food & Beverages | 1.71× | ||
| 16 | Burger King | Food & Beverages | 1.69× | ||
| 17 | Eating | Food & Beverages | 1.66× | ||
| 18 | Healthy diet | Health | 1.61× | ||
| 19 | Fast food | Food & Beverages | 1.54× | ||
| 20 | Recipes | Food & Beverages | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.42× | |
| Patriotism | CONSERVATISM | 1.15× | |
| Social Media Usage | JOY | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.69× | |
| Design Affinity | PREMIUM | 0.84× | |
| Individualism | JOY | 0.86× |
Meat has an estimated audience of 2,521,920 people in Netherlands, concentrated in North Holland and Zuid-Holland.
54.7% of Meat fans are female, 45.3% are male, with an average age of 44.9 years.
Meat fans show strongest brand affinity for Vegetarian cuisine (2.9×), Foodservice (2.37×), and Organic food (1.86×) over the country average.
Meat fans in Netherlands are most concentrated in North Holland (reach ~800K), Zuid-Holland (reach ~700K), and North Brabant (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Meat itself, the audience over-indexes on Foodservice (2.37×), Organic food (1.86×), Eating (1.66×), and Barbecue (1.71×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Meat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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