A data profile of the people who buy, follow and care about Local food in Netherlands — modelled from more than twelve digital signal sources. Local food has an estimated audience of 1,674,443 people in Netherlands.
The average Local food fan in Netherlands is 44.8 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Organic farming, Child development, Cookbook, with strongest over-indexing on Organic farming (3.76× the country average).
Demographically, the Local food audience skews more female with an average age of 44.8, and over-indexes on personality traits such as Healthy Lifestyle, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical Local food fan in Netherlands is more female, around 44.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Organic farming.
The key figures that characterise the Local food profile in Netherlands.
62.1% are female, 37.9% are male, average age 44.8.
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 44.8 |
| Estimated audience size | 1,674,443 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 17% | |
| 40-49 | 22% | |
| 50+ | 36% |
of the worldwide Local food audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 18.0% |
| Japan | 9.7% |
| Italy | 5.7% |
Where the Local food audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~400K | 1.17× | |
| 02 | Flevoland | ~50K | 1.08× | |
| 03 | Zeeland | ~40K | 1.08× | |
| 04 | Friesland | ~70K | 1.04× | |
| 05 | Groningen | ~60K | 1.00× | |
| 06 | Limburg | ~100K | 0.98× | |
| 07 | Overijssel | ~100K | 0.97× | |
| 08 | North Brabant | ~300K | 0.95× | |
| 09 | Utrecht | ~100K | 0.94× | |
| 10 | Gelderland | ~200K | 0.93× | |
| 11 | Zuid-Holland | ~300K | 0.87× |
The strongest cross-interests of the Local food audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mediterranean cuisine | Food & Beverages | 4.43× | ||
| 02 | Brunch | Food & Beverages | 4.06× | ||
| 03 | Organic farming | Food & Beverages | 3.76× | ||
| 04 | Natural foods | Food & Beverages | 3.72× | ||
| 05 | Cookbook | Food & Beverages | 3.62× | ||
| 06 | Fast casual restaurants | Food & Beverages | 3.52× | ||
| 07 | Vegan nutrition | Health | 3.39× | ||
| 08 | Organic product | Food & Beverages | 3.26× | ||
| 09 | Landscape design | Business & Career | 3.21× | ||
| 10 | Houseplant | Home & Garden | 3.05× | ||
| 11 | Vegetarian cuisine | Food & Beverages | 2.87× | ||
| 12 | Child development | Business & Career | 2.83× | ||
| 13 | Pastry | Food & Beverages | 2.77× | ||
| 14 | Take-out | Food & Beverages | 2.62× | ||
| 15 | Foodservice | Food & Beverages | 2.28× | ||
| 16 | Handicraft | Home & Garden | 2.12× | ||
| 17 | Ryanair | Travel & Leisure | 2.07× | ||
| 18 | Organic food | Food & Beverages | 1.98× | ||
| 19 | Home improvement | Home & Garden | 1.58× | ||
| 20 | Primark | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.88× | |
| Early Adopter Mentality | POWER | 1.61× | |
| Price Sensitivity | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 0.60× | |
| Individualism | JOY | 0.67× | |
| Family Orientation | CONSERVATISM | 0.83× |
Local food has an estimated audience of 1,674,443 people in Netherlands, concentrated in North Holland and Zuid-Holland.
62.1% of Local food fans are female, 37.9% are male, with an average age of 44.8 years.
Local food fans show strongest brand affinity for Organic farming (3.76×), Child development (2.83×), and Cookbook (3.62×) over the country average.
Local food fans in Netherlands are most concentrated in North Holland (reach ~400K), Zuid-Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Local food itself, the audience over-indexes on Child development (2.83×), Cookbook (3.62×), Mediterranean cuisine (4.43×), and Organic product (3.26×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Local food. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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