A data profile of the people who buy, follow and care about Pastry in Netherlands — modelled from more than twelve digital signal sources. Pastry has an estimated audience of 1,526,909 people in Netherlands.
The average Pastry fan in Netherlands is 42.8 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Bakery, Cupcake, Cake decorating, with strongest over-indexing on Bakery (4.03× the country average).
Demographically, the Pastry audience skews more female with an average age of 42.8, and over-indexes on personality traits such as Need for Security, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Pastry fan in Netherlands is more female, around 42.8 years old, with strong Need for Security tendencies and a notable affinity for Bakery.
The key figures that characterise the Pastry profile in Netherlands.
70.3% are female, 29.7% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 70.3% |
| Male | 29.7% |
| Average age | 42.8 |
| Estimated audience size | 1,526,909 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Pastry audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 14.0% |
| Italy | 7.7% |
| Japan | 6.7% |
Where the Pastry audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~900K | 3.32× | |
| 02 | Zuid-Holland | ~500K | 1.52× | |
| 03 | Utrecht | ~100K | 1.02× | |
| 04 | North Brabant | ~200K | 1.01× | |
| 05 | Flevoland | ~40K | 0.97× | |
| 06 | Limburg | ~90K | 0.91× | |
| 07 | Groningen | ~40K | 0.80× | |
| 08 | Zeeland | ~30K | 0.80× | |
| 09 | Drenthe | ~40K | 0.79× | |
| 10 | Overijssel | ~90K | 0.78× | |
| 11 | Friesland | ~40K | 0.76× | |
| 12 | Gelderland | ~100K | 0.74× |
The strongest cross-interests of the Pastry audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cake decorating | Food & Beverages | 7.38× | ||
| 02 | Chocolate cake | Food & Beverages | 6.78× | ||
| 03 | Pastry chef | Food & Beverages | 6.72× | ||
| 04 | Cheesecake | Food & Beverages | 5.99× | ||
| 05 | Cupcake | Food & Beverages | 5.59× | ||
| 06 | Sweetness | Food & Beverages | 5.06× | ||
| 07 | Flour | Food & Beverages | 4.72× | ||
| 08 | Dough | Food & Beverages | 4.64× | ||
| 09 | Cookie | Food & Beverages | 4.40× | ||
| 10 | Confectionery | Food & Beverages | 4.26× | ||
| 11 | Bakery | Food & Beverages | 4.03× | ||
| 12 | Cake | Food & Beverages | 3.62× | ||
| 13 | Candy | Food & Beverages | 3.16× | ||
| 14 | Oven | Home & Garden | 2.84× | ||
| 15 | Take-out | Food & Beverages | 2.72× | ||
| 16 | Desserts | Food & Beverages | 2.55× | ||
| 17 | Eating | Food & Beverages | 1.96× | ||
| 18 | Beverages | Food & Beverages | 1.70× | ||
| 19 | Restaurants | Food & Beverages | 1.63× | ||
| 20 | McDonald's | Food & Beverages | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.43× | |
| Travelling | THRILL | 1.40× | |
| Early Adopter Mentality | POWER | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.80× | |
| Design Affinity | PREMIUM | 0.90× | |
| Urban Lifestyle | OPEN | 0.93× |
Pastry has an estimated audience of 1,526,909 people in Netherlands, concentrated in North Holland and Zuid-Holland.
70.3% of Pastry fans are female, 29.7% are male, with an average age of 42.8 years.
Pastry fans show strongest brand affinity for Bakery (4.03×), Cupcake (5.59×), and Cake decorating (7.38×) over the country average.
Pastry fans in Netherlands are most concentrated in North Holland (reach ~900K), Zuid-Holland (reach ~500K), and North Brabant (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Pastry itself, the audience over-indexes on Cupcake (5.59×), Cake decorating (7.38×), Cake (3.62×), and Flour (4.72×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Pastry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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