A data profile of the people who buy, follow and care about Restaurants in Netherlands — modelled from more than twelve digital signal sources. Restaurants has an estimated audience of 7,430,879 people in Netherlands.
The average Restaurants fan in Netherlands is 45.0 years old, more female, and lives primarily in North Holland.
The audience is concentrated in North Holland, Zuid-Holland, North Brabant.
Top brand affinities include Google Maps, Scapino, Bruna (company), with strongest over-indexing on Google Maps (1.64× the country average).
Demographically, the Restaurants audience skews more female with an average age of 45.0, and over-indexes on personality traits such as Design Affinity, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Restaurants fan in Netherlands is more female, around 45.0 years old, with strong Design Affinity tendencies and a notable affinity for Google Maps.
The key figures that characterise the Restaurants profile in Netherlands.
57.0% are female, 43.0% are male, average age 45.0.
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 45.0 |
| Estimated audience size | 7,430,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 35% |
of the worldwide Restaurants audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 5.6% |
| Italy | 4.2% |
Where the Restaurants audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~2.5M | 2.56× | |
| 02 | Zeeland | ~200K | 1.15× | |
| 03 | Limburg | ~500K | 1.03× | |
| 04 | Utrecht | ~600K | 0.97× | |
| 05 | Gelderland | ~900K | 0.91× | |
| 06 | North Brabant | ~1M | 0.88× | |
| 07 | Zuid-Holland | ~1.5M | 0.86× | |
| 08 | Friesland | ~200K | 0.79× | |
| 09 | Overijssel | ~400K | 0.78× | |
| 10 | Drenthe | ~200K | 0.75× | |
| 11 | Flevoland | ~100K | 0.72× | |
| 12 | Groningen | ~200K | 0.60× |
The strongest cross-interests of the Restaurants audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Workweek and weekend | Politics & Society | 1.78× | ||
| 02 | Electroacoustic music | Music & Radio | 1.75× | ||
| 03 | Pension | Business & Career | 1.71× | ||
| 04 | André Rieu | Music & Radio | 1.69× | ||
| 05 | MSN | News | 1.68× | ||
| 06 | Blokker | Technology & Electronics | 1.68× | ||
| 07 | Magnesium | Health | 1.67× | ||
| 08 | Vattenfall | Home & Garden | 1.66× | ||
| 09 | Google Maps | Internet & Social Media | 1.64× | ||
| 10 | Summer house | Travel & Leisure | 1.64× | ||
| 11 | Scapino | Fashion & Accessoires | 1.63× | ||
| 12 | Loods 5 | Home & Garden | 1.63× | ||
| 13 | Shoeby | Shopping | 1.62× | ||
| 14 | Bruna (company) | Literature | 1.61× | ||
| 15 | Spar (retailer) | Shopping | 1.60× | ||
| 16 | DekaMarkt | Food & Beverages | 1.56× | ||
| 17 | Home Design | Home & Garden | 1.55× | ||
| 18 | MS Mode | Fashion & Accessoires | 1.55× | ||
| 19 | Garden furniture | Home & Garden | 1.50× | ||
| 20 | Radio 2 (Netherlands) | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.57× | |
| Need for Security | CONSERVATISM | 1.29× | |
| Early Adopter Mentality | POWER | 1.15× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.74× | |
| Social Media Usage | JOY | 0.84× | |
| Healthy Lifestyle | BALANCE | 0.94× |
Restaurants has an estimated audience of 7,430,879 people in Netherlands, concentrated in North Holland and Zuid-Holland.
57.0% of Restaurants fans are female, 43.0% are male, with an average age of 45.0 years.
Restaurants fans show strongest brand affinity for Google Maps (1.64×), Scapino (1.63×), and Bruna (company) (1.61×) over the country average.
Restaurants fans in Netherlands are most concentrated in North Holland (reach ~2.5M), Zuid-Holland (reach ~1.5M), and North Brabant (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Restaurants itself, the audience over-indexes on Scapino (1.63×), Bruna (company) (1.61×), Home Design (1.55×), and Vattenfall (1.66×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Restaurants. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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