A data profile of the people who buy, follow and care about Spar (retailer) in Netherlands — modelled from more than twelve digital signal sources. Spar (retailer) has an estimated audience of 1,503,012 people in Netherlands.
The average Spar (retailer) fan in Netherlands is 46.8 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, Gelderland.
Top brand affinities include Jumbo (supermarket), Makro, Carrefour, with strongest over-indexing on Jumbo (supermarket) (3.94× the country average).
Demographically, the Spar (retailer) audience skews more female with an average age of 46.8, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Spar (retailer) fan in Netherlands is more female, around 46.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Jumbo (supermarket).
The key figures that characterise the Spar (retailer) profile in Netherlands.
66.9% are female, 33.1% are male, average age 46.8.
| Metric | Value |
|---|---|
| Female | 66.9% |
| Male | 33.1% |
| Average age | 46.8 |
| Estimated audience size | 1,503,012 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 25% | |
| 50+ | 39% |
of the worldwide Spar (retailer) audience comes from Netherlands.
| Country | Share |
|---|---|
| Austria | 22.9% |
| France | 9.2% |
| Hungary | 8.5% |
Where the Spar (retailer) audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zeeland | ~60K | 1.85× | |
| 02 | Friesland | ~100K | 1.81× | |
| 03 | Gelderland | ~200K | 1.13× | |
| 04 | Limburg | ~100K | 0.96× | |
| 05 | North Holland | ~300K | 0.95× | |
| 06 | Overijssel | ~100K | 0.95× | |
| 07 | Groningen | ~40K | 0.86× | |
| 08 | Zuid-Holland | ~300K | 0.84× | |
| 09 | Drenthe | ~30K | 0.74× | |
| 10 | North Brabant | ~200K | 0.73× | |
| 11 | Flevoland | ~30K | 0.62× | |
| 12 | Utrecht | ~70K | 0.57× |
The strongest cross-interests of the Spar (retailer) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Makro | Food & Beverages | 8.44× | ||
| 02 | Carrefour | Shopping | 8.13× | ||
| 03 | 24Kitchen | Food & Beverages | 5.27× | ||
| 04 | Jumbo (supermarket) | Shopping | 3.94× | ||
| 05 | HEMA | Shopping | 2.22× | ||
| 06 | postcode loterij | Games | 2.01× | ||
| 07 | Etos | Health | 1.96× | ||
| 08 | C&A | Shopping | 1.93× | ||
| 09 | Hornbach | Shopping | 1.90× | ||
| 10 | Kruidvat | Shopping | 1.86× | ||
| 11 | Marco Borsato | Music & Radio | 1.79× | ||
| 12 | Bol.com | Shopping | 1.78× | ||
| 13 | KPN | Technology & Electronics | 1.75× | ||
| 14 | Supermarket | Shopping | 1.74× | ||
| 15 | Discount stores | Shopping | 1.71× | ||
| 16 | Recipes | Food & Beverages | 1.63× | ||
| 17 | McDonald's | Food & Beverages | 1.57× | ||
| 18 | transavia | Travel & Leisure | 1.53× | ||
| 19 | Rabobank | Business & Career | 1.52× | ||
| 20 | ABN AMRO | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.47× | |
| Urban Lifestyle | OPEN | 1.42× | |
| Need for Security | CONSERVATISM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.79× | |
| Individualism | JOY | 0.91× | |
| Travelling | THRILL | 1.01× |
Spar (retailer)'s target market in Netherlands covers an estimated 1,503,012 people, concentrated in Zuid-Holland and North Holland.
66.9% of the Spar (retailer) audience are female, 33.1% are male, with an average age of 46.8 years.
Spar (retailer) fans show strongest brand affinity for Jumbo (supermarket) (3.94×), Makro (8.44×), and Carrefour (8.13×) over the country average.
Spar (retailer) fans in Netherlands are most concentrated in Zuid-Holland (reach ~300K), North Holland (reach ~300K), and Gelderland (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Spar (retailer) itself, the audience over-indexes on Makro (8.44×), Carrefour (8.13×), HEMA (2.22×), and Kruidvat (1.86×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Spar (retailer). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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