A data profile of the people who buy, follow and care about MS Mode in Netherlands — modelled from more than twelve digital signal sources. MS Mode has an estimated audience of 1,807,581 people in Netherlands.
The average MS Mode fan in Netherlands is 50.1 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, Gelderland, North Brabant.
Top brand affinities include Ulla Popken, Jumbo (supermarket), Luxembourg, with strongest over-indexing on Ulla Popken (12.98× the country average).
Demographically, the MS Mode audience skews more female with an average age of 50.1, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 11 regions tracked by Rascasse.
The typical MS Mode fan in Netherlands is more female, around 50.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Ulla Popken.
The key figures that characterise the MS Mode profile in Netherlands.
97.0% are female, 3.0% are male, average age 50.1.
| Metric | Value |
|---|---|
| Female | 97.0% |
| Male | 3.0% |
| Average age | 50.1 |
| Estimated audience size | 1,807,581 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 8% | |
| 30-39 | 12% | |
| 40-49 | 25% | |
| 50+ | 51% |
of the worldwide MS Mode audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 55.2% |
| France | 21.1% |
| Belgium | 9.0% |
Where the MS Mode audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Gelderland | ~300K | 1.26× | |
| 02 | Overijssel | ~200K | 1.23× | |
| 03 | Drenthe | ~60K | 1.14× | |
| 04 | Friesland | ~80K | 1.09× | |
| 05 | Groningen | ~70K | 1.04× | |
| 06 | North Brabant | ~300K | 0.96× | |
| 07 | Limburg | ~100K | 0.93× | |
| 08 | Zuid-Holland | ~400K | 0.92× | |
| 09 | Flevoland | ~50K | 0.92× | |
| 10 | Zeeland | ~30K | 0.89× | |
| 11 | North Holland | ~200K | 0.61× |
The strongest cross-interests of the MS Mode audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ulla Popken | Fashion & Accessoires | 12.98× | ||
| 02 | Zizzi | Food & Beverages | 12.94× | ||
| 03 | Luxembourg | Travel & Leisure | 5.76× | ||
| 04 | Libelle | Pets & Animals | 3.23× | ||
| 05 | Blouse | Fashion & Accessoires | 3.07× | ||
| 06 | Etos | Health | 2.70× | ||
| 07 | Dresses | Fashion & Accessoires | 2.65× | ||
| 08 | Jumbo (supermarket) | Shopping | 2.59× | ||
| 09 | HEMA | Shopping | 2.54× | ||
| 10 | Friendship | Kids & Family | 2.27× | ||
| 11 | Discount stores | Shopping | 2.25× | ||
| 12 | Child | Kids & Family | 2.05× | ||
| 13 | Kruidvat | Shopping | 2.04× | ||
| 14 | Cosmetics | Beauty & Wellness | 1.90× | ||
| 15 | Family | Kids & Family | 1.83× | ||
| 16 | Dutch language | Politics & Society | 1.80× | ||
| 17 | Lidl | Shopping | 1.70× | ||
| 18 | Jutta Leerdam | Sports | 1.59× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Shopping | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 2.05× | |
| Travelling | THRILL | 1.86× | |
| Need for Security | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 0.73× | |
| Sustainability | BALANCE | 0.84× | |
| Patriotism | CONSERVATISM | 0.90× |
MS Mode's target market in Netherlands covers an estimated 1,807,581 people, concentrated in Zuid-Holland and Gelderland.
97.0% of the MS Mode audience are female, 3.0% are male, with an average age of 50.1 years.
MS Mode fans show strongest brand affinity for Ulla Popken (12.98×), Jumbo (supermarket) (2.59×), and Luxembourg (5.76×) over the country average.
MS Mode fans in Netherlands are most concentrated in Zuid-Holland (reach ~400K), Gelderland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond MS Mode itself, the audience over-indexes on Jumbo (supermarket) (2.59×), Luxembourg (5.76×), Zizzi (12.94×), and HEMA (2.54×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for MS Mode. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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