A data profile of the people who buy, follow and care about Discount stores in Netherlands — modelled from more than twelve digital signal sources. Discount stores has an estimated audience of 4,119,207 people in Netherlands.
The average Discount stores fan in Netherlands is 46.0 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, Groningen.
Top brand affinities include Kruidvat, Lidl, HEMA, with strongest over-indexing on Kruidvat (1.66× the country average).
Demographically, the Discount stores audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Need for Security, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Discount stores fan in Netherlands is more female, around 46.0 years old, with strong Need for Security tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Discount stores profile in Netherlands.
66.7% are female, 33.3% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 66.7% |
| Male | 33.3% |
| Average age | 46.0 |
| Estimated audience size | 4,119,207 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 17% | |
| 40-49 | 24% | |
| 50+ | 37% |
of the worldwide Discount stores audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 11.5% |
| Italy | 7.8% |
| Germany | 6.8% |
Where the Discount stores audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Groningen | ~500K | 8.17× | |
| 02 | Drenthe | ~100K | 0.92× | |
| 03 | Zeeland | ~80K | 0.92× | |
| 04 | Friesland | ~100K | 0.91× | |
| 05 | Flevoland | ~100K | 0.91× | |
| 06 | Limburg | ~200K | 0.87× | |
| 07 | Overijssel | ~300K | 0.86× | |
| 08 | Utrecht | ~300K | 0.84× | |
| 09 | Gelderland | ~400K | 0.75× | |
| 10 | North Brabant | ~500K | 0.71× | |
| 11 | Zuid-Holland | ~600K | 0.63× | |
| 12 | North Holland | ~500K | 0.63× |
The strongest cross-interests of the Discount stores audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Duvet | Home & Garden | 2.55× | ||
| 02 | Bonprix | Shopping | 2.25× | ||
| 03 | Libelle | Pets & Animals | 2.05× | ||
| 04 | MS Mode | Fashion & Accessoires | 2.03× | ||
| 05 | C&A | Shopping | 2.01× | ||
| 06 | Scapino | Fashion & Accessoires | 1.96× | ||
| 07 | Children's clothing | Fashion & Accessoires | 1.84× | ||
| 08 | Bedding | Home & Garden | 1.79× | ||
| 09 | Blouse | Fashion & Accessoires | 1.74× | ||
| 10 | postcode loterij | Games | 1.72× | ||
| 11 | Etos | Health | 1.72× | ||
| 12 | Dirk van den Broek | Food & Beverages | 1.67× | ||
| 13 | Kruidvat | Shopping | 1.66× | ||
| 14 | Lidl | Shopping | 1.63× | ||
| 15 | Van der Valk (company) | Travel & Leisure | 1.59× | ||
| 16 | Living room | Home & Garden | 1.58× | ||
| 17 | HEMA | Shopping | 1.57× | ||
| 18 | Center Parcs | Travel & Leisure | 1.56× | ||
| 19 | Bed | Home & Garden | 1.54× | ||
| 20 | Shownieuws | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.36× | |
| Design Affinity | PREMIUM | 1.23× | |
| Price Sensitivity | PREMIUM | 1.14× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.55× | |
| Patriotism | CONSERVATISM | 0.59× | |
| Social Media Usage | JOY | 0.67× |
Discount stores has an estimated audience of 4,119,207 people in Netherlands, concentrated in Zuid-Holland and North Holland.
66.7% of Discount stores fans are female, 33.3% are male, with an average age of 46.0 years.
Discount stores fans show strongest brand affinity for Kruidvat (1.66×), Lidl (1.63×), and HEMA (1.57×) over the country average.
Discount stores fans in Netherlands are most concentrated in Zuid-Holland (reach ~600K), North Holland (reach ~500K), and Groningen (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Discount stores itself, the audience over-indexes on Lidl (1.63×), HEMA (1.57×), postcode loterij (1.72×), and Etos (1.72×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Discount stores. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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