A data profile of the people who buy, follow and care about Etos in Netherlands — modelled from more than twelve digital signal sources. Etos has an estimated audience of 4,490,373 people in Netherlands.
The average Etos fan in Netherlands is 43.7 years old, more female, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include Kruidvat, Jumbo (supermarket), HEMA, with strongest over-indexing on Kruidvat (3.27× the country average).
Demographically, the Etos audience skews more female with an average age of 43.7, and over-indexes on personality traits such as Travelling, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Etos fan in Netherlands is more female, around 43.7 years old, with strong Travelling tendencies and a notable affinity for Kruidvat.
The key figures that characterise the Etos profile in Netherlands.
84.5% are female, 15.5% are male, average age 43.7.
| Metric | Value |
|---|---|
| Female | 84.5% |
| Male | 15.5% |
| Average age | 43.7 |
| Estimated audience size | 4,490,373 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 32% |
of the worldwide Etos audience comes from Netherlands.
| Country | Share |
|---|---|
| Netherlands | 88.6% |
| Germany | 1.4% |
| Belgium | 1.2% |
Where the Etos audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North Holland | ~1M | 1.48× | |
| 02 | Zuid-Holland | ~1.5M | 1.36× | |
| 03 | Flevoland | ~100K | 1.18× | |
| 04 | North Brabant | ~800K | 1.07× | |
| 05 | Utrecht | ~400K | 1.05× | |
| 06 | Gelderland | ~600K | 1.01× | |
| 07 | Zeeland | ~90K | 0.92× | |
| 08 | Friesland | ~100K | 0.84× | |
| 09 | Overijssel | ~300K | 0.83× | |
| 10 | Limburg | ~200K | 0.82× | |
| 11 | Groningen | ~100K | 0.79× | |
| 12 | Drenthe | ~90K | 0.65× |
The strongest cross-interests of the Etos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Holland & Barrett | Health | 4.44× | ||
| 02 | Blokker | Technology & Electronics | 3.90× | ||
| 03 | Kruidvat | Shopping | 3.27× | ||
| 04 | Jumbo (supermarket) | Shopping | 2.88× | ||
| 05 | Rituals | Beauty & Wellness | 2.60× | ||
| 06 | HEMA | Shopping | 2.38× | ||
| 07 | Discount stores | Shopping | 2.20× | ||
| 08 | ABN AMRO | Business & Career | 2.12× | ||
| 09 | Lidl | Shopping | 1.95× | ||
| 10 | Internet & Social Media | 1.91× | |||
| 11 | Cosmetics | Beauty & Wellness | 1.91× | ||
| 12 | Internet & Social Media | 1.85× | |||
| 13 | Family | Kids & Family | 1.85× | ||
| 14 | Shoes | Fashion & Accessoires | 1.77× | ||
| 15 | Rabobank | Business & Career | 1.75× | ||
| 16 | Dutch language | Politics & Society | 1.69× | ||
| 17 | Design | Home & Garden | 1.59× | ||
| 18 | Internet & Social Media | 1.56× | |||
| 19 | YouTube | Movies & TV | 1.56× | ||
| 20 | Shopping | Shopping | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.79× | |
| Need for Security | CONSERVATISM | 1.63× | |
| Price Sensitivity | PREMIUM | 1.58× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.85× | |
| Urban Lifestyle | OPEN | 1.01× | |
| Patriotism | CONSERVATISM | 1.09× |
Etos's target market in Netherlands covers an estimated 4,490,373 people, concentrated in Zuid-Holland and North Holland.
84.5% of the Etos audience are female, 15.5% are male, with an average age of 43.7 years.
Etos fans show strongest brand affinity for Kruidvat (3.27×), Jumbo (supermarket) (2.88×), and HEMA (2.38×) over the country average.
Etos fans in Netherlands are most concentrated in Zuid-Holland (reach ~1.5M), North Holland (reach ~1M), and North Brabant (reach ~800K). These three regions account for the largest share of the active audience.
Beyond Etos itself, the audience over-indexes on Jumbo (supermarket) (2.88×), HEMA (2.38×), Rituals (2.6×), and Lidl (1.95×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Etos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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