A data profile of the people who buy, follow and care about Rituals in Netherlands — modelled from more than twelve digital signal sources. Rituals has an estimated audience of 4,459,893 people in Netherlands.
Rituals has an estimated audience of 4,459,893 people in Netherlands. 79.2% are female, 20.8% are male, average age 40.9. Top brand affinities: Shopping and fashion, Love & Sex, Exfoliation (cosmetology), Valentine's Day, Car2Go.
Top brand affinities include Shopping and fashion, Love & Sex, Exfoliation (cosmetology), with strongest over-indexing on Shopping and fashion (43.75× the country average).
Demographically, the Rituals audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
The typical Rituals fan in Netherlands is more female, around 40.9 years old, with strong Price Sensitivity tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Rituals profile in Netherlands.
79.2% are female, 20.8% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 79.2% |
| Male | 20.8% |
| Average age | 40.9 |
| Estimated audience size | 4,459,893 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 19% | |
| 30-39 | 16% | |
| 40-49 | 23% | |
| 50+ | 25% |
The strongest cross-interests of the Rituals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Fiber-optic communication | Technology & Electronics | 353.13× | ||
| 02 | Exfoliation (cosmetology) | Beauty & Wellness | 161.97× | ||
| 03 | Car2Go | Cars & Mobility | 126.18× | ||
| 04 | Love & Sex | Kids & Family | 114.47× | ||
| 05 | Valentine's Day | Kids & Family | 74.53× | ||
| 06 | Shopping and fashion | Shopping | 43.75× | ||
| 07 | Neutrogena | Beauty & Wellness | 20.12× | ||
| 08 | O Boticário | Shopping | 17.90× | ||
| 09 | L'Occitane en Provence | Beauty & Wellness | 17.45× | ||
| 10 | Maison Margiela | Fashion & Accessoires | 13.99× | ||
| 11 | Game consoles | Technology & Electronics | 6.56× | ||
| 12 | Pound cake | Food & Beverages | 6.23× | ||
| 13 | Natural skin care | Beauty & Wellness | 4.34× | ||
| 14 | Ticketmaster | Travel & Leisure | 4.33× | ||
| 15 | Real estate broker | Home & Garden | 3.64× | ||
| 16 | Etos | Health | 2.60× | ||
| 17 | Primark | Shopping | 2.29× | ||
| 18 | HEMA | Shopping | 1.73× | ||
| 19 | Kruidvat | Shopping | 1.63× | ||
| 20 | Lidl | Shopping | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.56× | |
| Extroversion | THRILL | 1.44× | |
| Risk Appetite | THRILL | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.89× | |
| Family Orientation | CONSERVATISM | 0.91× | |
| Career Orientation | POWER | 0.97× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Rituals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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