A data profile of the people who buy, follow and care about Rituals in France — modelled from more than twelve digital signal sources. Rituals has an estimated audience of 5,093,879 people in France.
Rituals has an estimated audience of 5,093,879 people in France. 85.8% are female, 14.2% are male, average age 37.9. Top brand affinities: Love & Sex, Christmas Gift, Christmas tree, Moisturizer, Girl power.
Top brand affinities include Love & Sex, Christmas Gift, Christmas tree, with strongest over-indexing on Love & Sex (252.55× the country average).
Demographically, the Rituals audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Mindfulness, Quality Awareness.
The typical Rituals fan in France is more female, around 37.9 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Rituals profile in France.
85.8% are female, 14.2% are male, average age 37.9.
| Metric | Value |
|---|---|
| Female | 85.8% |
| Male | 14.2% |
| Average age | 37.9 |
| Estimated audience size | 5,093,879 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 19% |
of the worldwide Rituals audience comes from France.
| Country | Share |
|---|---|
| Germany | 22.4% |
| France | 13.5% |
| Netherlands | 11.8% |
The strongest cross-interests of the Rituals audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Selfridges | Shopping | 276.31× | ||
| 02 | Love & Sex | Kids & Family | 252.55× | ||
| 03 | Christmas Gift | Kids & Family | 37.29× | ||
| 04 | Christmas tree | Kids & Family | 28.17× | ||
| 05 | Girl power | Politics & Society | 18.89× | ||
| 06 | Neutrogena | Beauty & Wellness | 16.22× | ||
| 07 | Sexology | Kids & Family | 15.66× | ||
| 08 | Breast Cancer awareness | Health | 14.10× | ||
| 09 | Sunscreen | Beauty & Wellness | 13.49× | ||
| 10 | Sustainable products | Politics & Society | 12.20× | ||
| 11 | Moisturizer | Home & Garden | 10.30× | ||
| 12 | Kérastase | Beauty & Wellness | 9.71× | ||
| 13 | Natural foods | Food & Beverages | 7.58× | ||
| 14 | Caudalie | Beauty & Wellness | 7.45× | ||
| 15 | Ticketmaster | Travel & Leisure | 3.41× | ||
| 16 | Yves Rocher (company) | Beauty & Wellness | 3.08× | ||
| 17 | Primark | Shopping | 2.64× | ||
| 18 | Monoprix | Shopping | 2.33× | ||
| 19 | H&M | Shopping | 2.21× | ||
| 20 | Cosmetics | Beauty & Wellness | 1.83× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 3.79× | |
| Quality Awareness | PREMIUM | 2.64× | |
| Career Orientation | POWER | 2.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.63× | |
| Early Adopter Mentality | POWER | 0.93× | |
| Risk Appetite | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Rituals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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